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BNET Resources

How To Save A Failing Business: When in trouble, change the model radically. That's the message for book publishers, a business badly in need of saving. The argument on how to reinvent the book publishing business is to have authors self-publish, use word of mouth to gain sales, and then whoever gets buzz will get publishing...; Tags: Michael Fitzgerald, Internet, Blogging, Marketing, Marketing Research, Business, Author; Blog posts 2008-06-30
Brands Must Be Bold To Rise Above The Rest: The author recommends that marketers wishing to achieve online viral marketing success adopt the Widgety Goodness attitude, and try widgets as a viral mechanic instead of overused formats such as branded videos or advergames. Further he also says that brands should experiment like this with at least a two-figure percentage...; Tags: Brand, Author, iMedia Communications, Branding, Marketing Research, Marketing; White papers 2008-01-08
How Valuable Is Word of Mouth?: The Idea in Brief Your most valuable customers are those who buy the most, right? Not necessarily. According to Kumar, Petersen, and Leone, your most valuable customers are those whose word of mouth brings in the most...; Tags: Harvard Business Review, Influence Marketing, Marketing, Marketing Research, Referral, Customer, Author, Microsoft Word, In Brief, V. Kumar, J. Andrew Petersen, Robert P. Leone; Articles 2007-11-07
Quantifying The Contribution Of Investment-Specific Technology Shocks To Business Cycles: This paper revisits the baseline structural VAR model which generates the result that investment-specific technology shocks (I-shocks) account for about 50% of the business cycles. The author analyzes whether the estimated I-shocks based on this baseline model represent true I-shocks. It turns out to be that the estimated I-shock based...; Tags: Baseline, Author, Retail, Investment, Channel Management, Finance, Marketing; White papers 2006-10-22
KeeneyPedia: The Fundamentals of Crisis Communications: Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. Crisis planning is the work done to define what constitutes a crisis for the organization, identify vulnerabilities - both likely and less-than-likely, assign responsibilities, prepare a spokesperson with media training, practice periodically...; Tags: Author, Crisis, Crisis Communication, Corporate Communications, Marketing; White papers 2006-09-17

Small Business Marketing Strategy - A Blink Lesson #5: A key concept in this paper is that experts are often more reliable at identifying what will work - or won't - in the marketplace than market research based on consumer surveys. A person knows full-well he rarely have the money for consumer surveys. The author explores the New Coke...; Tags: Author, Small Business, Person, Marketing Research, Marketing; White papers 2006-08-23
Does Your News Have Legs?: Five Public Relations Essentials: The authors' are big believers that while it is terrific when traditional journalists take note of a person's story, the focus needs to be on seeding word of mouth through all means - media relations being just one. After thinking about the common elements of a surprisingly successful public relations...; Tags: Author, Marketing, Corporate Communications, Public Relations; White papers 2006-08-15
Psychiatric Services in Primary Care Settings: A Survey of General Practitioners in Thailand: General Practitioners GPs in Thailand play an important role in treating psychiatric disorders since there is a shortage of psychiatrists in the country. The authors' aim was to examine GP's perception of psychiatric problems, drug treatment and service problems encountered in primary care settings. The authors' distributed 1,193 postal questionnaires...; Tags: Survey, Author, BioMed Central, Marketing, Marketing Research, Thailand; White papers 2006-07-24
Conflict in the Workplace: Doggone Good Tips for Resolution and Relationships: Luigi is a tiny Shih Tzu stray that was found running along a road some years back. Hugo is a giant Newfoundland and Golden Retriever mutt whose sweet face beckoned the author from the web page of a nearby animal shelter. These two dogs couldn't be more different - in...; Tags: Workplace, Author, EzineArticles.com, Luigi, Hugo, Recruitment & Selection, Channel Management, Human Resources, Workforce Management, Marketing; White papers 2006-05-21
The Application Of A Computerized Financial Control System For The Decision Support Of Target Cost Contracts: This paper reports a study of the application of a computerized financial control system on a target cost contract for the development of a cable car construction project in Hong Kong. The author is one of the key system designers supplied by the consultancy services of the Hong Kong Polytechnic...; Tags: Business Intelligence, Cable, Marketing Research, Databases, Network Technology, Enterprise Software, Software, Data Management, Telecommunications, Personal Technology, Marketing, Networking, Financial, Construction, Data Mining, Decision Support, Hong Kong, Author, Polytechnic University; White papers 2006-05-01
FREE Is No Longer the Most Powerful Word in Advertising: For years ad execs and marketing experts made the claim that the word FREE was the most powerful word in all of advertising. The author admits that it was probably in the top 2 or 3 in terms of power to grab attention....but, in today's business climate it's lost a...; Tags: Advertisement, Microsoft Word, Author, Marketing Research, Marketing; White papers 2006-02-11
A Strong Corporate Brand and Its Influence in the Corporate Culture of SMEs: The author has met and spoken with many SMEs in the author's personal experience, it is generally viewed by small to medium sized business owners that branding is an external and cynically manipulative activity adopted only by larger and wealthier firms for large corporate positioning. There is also a common...; Tags: Small And Medium Enterprise, Brand, Corporate Culture, Smb/Sme, Branding, Marketing, Author; White papers 2006-02-03
Exclusive: Web Design God Steve Krug (Audio MP3 + Transcript): The author is a genuinely humble guy - so he will be fairly embarrassed when he sees we called him a 'Design god' in the headline above. But, we had no choice. Steve's the expert we admire more than any other Web designer on the planet nowadays. In this paper...; Tags: Channel Management, Steve, Web Design, MP3, Author, Audio, Web, Marketing; White papers 2006-01-23
Pricing and Marketing Impacts of Entry by Counterfeiters and Imitators: Counterfeit and imitative products appear similar to authentic products but usually have lower quality. However, unlike imitation, counterfeiting infringes upon intellectual property rights by claiming a brand name that it does not own. The author models the pricing, quality, and marketing strategies of producers of authentic and counterfeit goods in...; Tags: Harvard University, Author, Pricing Strategy, Intellectual Property, Marketing Research, Pricing, Branding, Research & Development, Business Operations, Marketing; White papers 2006-01-15
Dynamics Of Multiple-Release Product Development: Product Development PD is a crucial capability in many markets, therefore, it is essential to understand how this capability can be built and sustained. Building on case studies of development of two software products at a large firm, this paper explores the interaction among the PD process, the underlying architecture...; Tags: Research & Development, Strategy, Product Marketing, Product Development, Adaptation, Author, Management, Marketing, Business Operations; White papers 2005-10-18
Ten Crisis Communications Principles That Hurricane Katrina and Hurricane Rita Taught Us: The author has not been quick to post his thoughts about the planning and response related to Hurricane Katrina and Hurricane Rita. He has been the victim of plenty of Monday morning quarterbacking over the years, so he does not like to pile on. So the intent of this paper...; Tags: Marketing, Corporate Communications, Crisis Communication, Hurricane Katrina, Author; White papers 2005-09-26
A Business in One Sentence: Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for a person's business. The author prefers to use his same system for creating clarity for himself in what he is selling, creating an elevator or introduction speech, and also material for...; Tags: Positioning, Author, EzineArticles.com, Branding, Marketing; White papers 2005-08-09
How to Use Marketing Judo to Beat Big Competitors: If a person runs a small business and the person has big or even huge competitors, the person may be laying awake at night wondering how he can possibly beat them. The person can't out-advertise them, or out-promote them, and the person probably won't be able beat to its prices....; Tags: Author, EzineArticles.com, Person, Marketing Research, Retail, Marketing; White papers 2005-06-14
Price Testing and Price Barriers - Are They Real?: Many newsletter marketers probably don't do as much price testing as they should. And, when it is done, it often isn't undertaken in the most effective manner. In the first place, if one is going to do a price test mailing, he should structure it so that he learns the...; Tags: Corporate Communications, Marketing, Price, AllBusiness.com, Author, Barrier; White papers 2005-03-17
Why Good PR Warrants Your Attention: It all happens when a person does something positive about the behaviors of those important external audiences of his that most affect the operation. In particular when the person persuades those key outside folks to his way of thinking, then help move them to take actions that allow the department,...; Tags: Behavior, Author, Public Relations, Marketing, Corporate Communications; White papers 2005-02-27