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13 Resources for

marketing and behavior

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BNET Resources

Optas Best Practice: Driving Consumer Behavior: In high-involvement decisions like pharmaceutical therapy choice there are multiple decision points that can make or break a brand's success in driving Rx. It is important that the brand deliver the proper level of education, motivation and support to properly meet the needs of each patient. Further the brand should...; Tags: brand, behavior, best practice, therapy, optas, branding, marketing; White papers 2006-02-14
Why Good PR Warrants Your Attention: It all happens when a person does something positive about the behaviors of those important external audiences of his that most affect the operation. In particular when the person persuades those key outside folks to his way of thinking, then help move them to take actions that allow the department,...; Tags: behavior, author, public relations, marketing, corporate communications; White papers 2005-02-27
Fleet Purchase Behavior: Decision Processes and Implications for New Vehicle Technologies and Fuels: Vehicle fleets are a poorly understood part of the economy. They are important, though, in that they purchase a large share of light-duty vehicles, and are often targeted by governments as agents of change. This paper investigates fleet purchase behavior, using focus groups, interviews, and mail and telephone surveys. It...; Tags: marketing, management, government, marketing research, tools & techniques, decision-making, behavior, reed elsevier inc., fleet; White papers 2005-02-16
Right PR Empowers a Manager: The right action plan - the right blueprint - helps a person to achieve a certain kind of success. And it does so by getting everyone working towards the same external audience behaviors. For example: people act on their own perception of the facts before them, which leads to predictable...; Tags: behavior, public relations, marketing, corporate communications; White papers 2004-10-14
Two Avenues for Encouraging Conservation Behaviors: Environmental organizations and natural resource agencies often seek education and communication strategies to encourage effective conservation behaviors. This paper extends the discussion from the Conservation Psychology Dialogue in May 2002 to define two broad avenues for activities that may nudge individuals and society toward more responsible environmental behaviors: the specific...; Tags: behavior, marketing research, strategy, marketing, management; White papers 2004-02-02

Make Your PR Budget Work Harder: Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives. A good first step is to base the restructure on a reality like this: People act on their own perception...; Tags: marketing, corporate communications, public relations, behavior; White papers 2003-10-02
Want PR's Full Value?: Make sure somebody is worrying about those outside audience behaviors you need to help reach your objectives. This means the kind of behaviors you like: prospective buyers browsing your services or products; specifying sources or major donors thinking about you; more frequent repeat purchases; new proposals for joint ventures or...; Tags: behavior, public relations, marketing, corporate communications; White papers 2003-09-15
When Tactics Are Not Enough: Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the...; Tags: tactic, behavior, public relations, marketing, corporate communications; White papers 2003-09-12
Eight Self Defeating Behaviors Crippling your Marketing and How to Get Rid of them and Make More Money!: You'd think business owners would be doing everything possible to improve the return on their marketing --especially given this punk economic climate. But it just isn't true. It is seen daily that supposedly intelligent business people literally throwing their money away by engaging in a series of entirely self-defeating, completely...; Tags: marketing, marketing research, behavior; White papers 2003-01-01
Yes, Public Relations Can Help Your Business: It was learned long ago that people act on their own perceptions of the facts, leading to predictable behaviors about which something can be done. Therefore, a public relation tries to create change or reinforce that opinion by reaching, persuading, and moving-to-desired-action the very people whose behaviors affect an organization....; Tags: behavior, perception, public relations, marketing, corporate communications; White papers 2003-01-01
How Public Relations Can Help Your Business: Do you worry about certain behaviors among the most important audiences because those behaviors are crucial to achieving the organization's objectives? If the answer is yes, then he needs public relations. We learned long ago that people act on their own perceptions of the facts, leading to predictable behaviors about...; Tags: marketing, corporate communications, public relations, behavior; White papers 2003-01-01
Woodhead Behavior & The Pricing Of Residential Mortgages: Mortgage terminations arise because borrowers exercise options. This paper investigates the apparently irrational behavior of those borrowers who do not terminate their mortgages even when the exercise value of the option is deeply in the money.The article develops an option-based empirical model to analyze this phenomenon -- the behavior of...; Tags: behavior, article, marketing, capital structures, finance, pricing, mortgages, pricing strategy; White papers 2002-12-01
A Panic-Prone Pack? The Behavior of Emerging Market Mutual Funds: This paper explores the behavior of emerging market mutual funds. An examination of the individual crises shows that, on average, funds withdrew money one month prior to the events. The paper also reveals that the funds tend to follow momentum strategies, selling past losers and buying past winners, but their...; Tags: imf, behavior, emerging market, mutual funds, retirement plans, marketing research, financial services, human resources, benefits, marketing; White papers 2000-12-01

Additional Resources

Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse Clubs: FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse ClubsC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Nielsen Company and the Natural Marketing Institute have unveiled results connecting green consumers attitudes to their shopping behavior. The analysis was...; Articles 2009-06-08
Nielsen Reports on Consumer Goods Categories That Are Most Immune, Most Vulnerable to Recession: FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen Reports on Consumer Goods Categories That Are Most Immune, Most Vulnerable to RecessionC2008 - CloseUpMedia - newsdesk@closeupmedia.com As the economic downturn causes consumers to reprioritize their spending habits and forces consumer packaged goods manufacturers and retailers to reevaluate their...; Articles 2009-06-08
VisiStat Introduces Conversion Funnel Report for Valuable Insight: New Option Allows VisiStat Users to Track, Analyze Visitor Behavior, Evaluate Page Content for Optimum Effectiveness CAMPBELL, Calif., Aug. 26 /PRNewswire/ -- VisiStat.com, a leading provider of real-time web analytics and marketing analysis solutions, today announced the introduction of their Conversion Funnel report, a VisiStat option that...; Articles 2008-08-26
UPTOWN Magazine Unveils New Insights on Spending Habits of Affluent African Americans - "AAA" Market Reaches $29.8 Billion in Spending Power: NEW YORK -- UPTOWN Magazine, the only luxury lifestyle company targeting the growing Affluent African American AAA market, and Diversity Affluence, a marketing research and consulting company specializing in affluent ethnic markets, conducted groundbreaking research on the behaviors, attitudes, opinions and spending patterns of Affluent African Americans. This demo is...; Articles 2008-08-26
Obeo Survey Provides Landmark Insight Into Home-Buying Behavior: SALT LAKE CITY, Aug. 22 /PRNewswire/ -- In keeping with its reputation as an expert in buyer behavior, Obeo's recent survey reveals significant findings regarding gender's impact on the process of purchasing a home. (Photo: http://www.newscom.com/cgi-bin/prnh/20080819/CLTU077 ) According to a survey of more than 500...; Articles 2008-08-22
Fitch Report: Bank Balance Sheets and Behavior Affecting Corporate Liquidity: CHICAGO -- In a special report issued today, Fitch Ratings says that the impact of the credit crunch continues to influence bank balance sheets and behavior therefore affecting corporations who rely on bank debt for refinancing purposes. The report, titled 'Corporate Liquidity: Bank Agreements and Refinancing Risk', continues that as...; Articles 2008-08-22
NPD: Morning Meal Drives China Foodservice Industry: FOOD AND BEVERAGE CLOSE-UP-21 August 2008-NPD: Morning Meal Drives China Foodservice IndustryC2008 - CloseUpMedia - newsdesk@closeupmedia.com Half of all foodservice traffic in the People's Republic of China occurs before 9 a.m., according to a study conducted by The NPD Group, a market research firm, that tracked how Chinese...; Articles 2008-08-21

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