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39 Resources for

marketing and bnet staff and corporate communications

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BNET Resources

Useful Commute: Blogging for Business: More and more companies are using blogs to reach potential customers. Public relations expert and BNET's Catching Flack blogger Jon Greer talks about why and how to start a blog for your business. To read more from Greer on this topic, check out these recent posts: ...; Tags: BNET staff, Corporate Communications, Internet, Blogging, Public Relations, Blog, Marketing; Blog posts 2008-01-28
Useful Commute: Get Slightly Famous: Want to become a celebrity in your field? "Get Slightly Famous" author Steven Van Yoder offers some targeted PR strategies for attracting more business with less effort. by BNET staff; Tags: BNET staff, Management, Corporate Communications, Marketing, Strategy, Public Relations, Commute; Blog posts 2008-01-14
Useful Commute: Why Conventional Management Wisdom Is Flawed: Many managers try to apply common wisdom to everyday challenges. Organizational management expert Jeffrey Pfeffer explains why this can lead to poor business choices. For more on Pfeffer's unconventional approach to management, see our BNET Book Brief video on his book "What Were They Thinking?" by BNET...; Tags: Wisdom, BNET staff, Marketing, Corporate Communications; Blog posts 2007-12-10
Shiny New Features on BNET!: This week, you may notice a few changes here at BNET. We're very pleased to introduce our latest offering: BNET Video. We've also updated the design of our home page to help you find the newest and most useful content on the site. We've added handy links to our Tools...; Tags: Sales Force Management, Sales Strategy, Corporate Communications, Video, Marketing, Sales, BNET staff; Blog posts 2007-09-05
Useful Commute: The New Rules of Marketing and PR: Learn how to leverage the power of blogs, podcasting, viral marketing and online media to reach potential customers and buyers. We talk to David Meerman Scott, author of "The New Rules of Marketing and PR," about harnessing the power of Web-based communications. Length: 00:08:55 by BNET...; Tags: Marketing, Corporate Communications, BNET staff, Podcasts, Marketing Research, Public Relations, Internet; Blog posts 2007-07-09

Video: Make Your Meetings Matter: In a perfect world, when you call a meeting, everyone shows up on time, comes prepared, is not distracted by their PDA or laptop, and stays alert and engaged. But it's not a perfect world. BNET talks to Bert Decker a communications expert, best selling author and entrepreneur, to find...; Tags: PDAs, Video, Corporate Communications, Entrepreneurship, Handhelds, Hardware, Management, Marketing, BNET staff; Blog posts 2007-06-29
Video: Nurturing New Ideas: According to recent research, companies that foster innovation grow 5.8 percent faster. As a manager and leader, it's your job to nurture that creativity and welcome new ideas, no matter where they come from. It's not only critical for the growth of your company but for the satisfaction of your...; Tags: Corporate Communications, Video, Idea, Games, Game Players, Leadership, Marketing, Consumer Electronics, Personal Technology, Management, BNET staff; Blog posts 2007-06-28
Video: The Secret to Selling Your Idea: You have an idea – it's bold, brilliant, and creative. But how do you sell your great idea to the people who can actually implement it? Communications Coach Carmine Gallo has some hot tips. For more tips, check out the rest of...; Tags: Video, Idea, Tip, BNET staff, Marketing, Corporate Communications; Blog posts 2007-06-27
Video: Manage Your Manager: Smart or stupid, friendly or frigid, helpful or hindrance -- you don't get to pick who will be your boss. Try these tips to master the proper care and feeding of the most important relationship in your career. by BNET staff; Tags: Friendly, Career, Marketing, BNET staff, Video, Professional Development, Corporate Communications; Blog posts 2007-06-26
Video: Have You Fired Someone Today?: Firing an employee is no easy task, but avoiding the issue can be a detriment to an entire organization. BNET talks to Kerrie Halmi, Owner of Halmi Performance Consulting, about the methods companies should use to let go of a poor performing employee. Get more advice on...; Tags: Employee, BNET staff, Marketing, Corporate Communications, Video; Blog posts 2007-06-25
Video: Time to Interview a Job Candidate?: Hiring managers are constantly on the hunt, making sure they find the best applicant for the job at hand. BNET talks to Leila Bulling, CNET Network's Director of Corporate Training, to learn the proven techniques that smart companies use to identify tomorrow's top prospects. (HINT: If our embedded video player...; Tags: Corporate Communications, Recruitment & Selection, Media Players, Marketing, Human Resources, Workforce Management, Consumer Electronics, Personal Technology, BNET staff, Candidate, Video, Job; Blog posts 2007-06-24
Video: Activating Influence -- Who vs. Where: Ted Smith, a research fellow at CNET Networks (BNET's parent company), explains how the structure of influence has changed from a pyramid to a diamond shape, as information flows within vast social networks. Length: 00:03:13 Other videos in the series: Motivations...; Tags: Corporate Communications, Video, Influence, Social Networking, Leadership, Marketing, Online Communications, Advertising & Promotion, Management, BNET staff; Blog posts 2007-06-18
Video: Creating Influence -- Avoiding the Backlash: Ted Smith, a research fellow at CNET Networks (BNET's parent company), explains how an outsider posing as a trusted member of a social network can create a backlash. Length: 00:02:28 Other videos in this series: Motivations for Influence - New Insights...; Tags: Corporate Communications, Video, Social Networking, Leadership, Marketing, Online Communications, Advertising & Promotion, Management, BNET staff, Influence; Blog posts 2007-06-18
Video: Motivations for Influence -- New Insights: Ted Smith, a research fellow at CNET Networks (BNET's parent company), explains how information flows from one person to another in a circular and self-motivating process. Length: 00:02:52 Other videos in the series: Activating influence - Who vs. Where ...; Tags: Motivation, Influence, Marketing, Leadership, Corporate Communications, Video, Management, BNET staff; Blog posts 2007-06-13
Video: The Impact of Vacation: How much vacation time do most professionals take? Do longer vacations improve or hurt productivity? In this BNET video, we get a variety of answers about the benefits of vacation. Where does your philosophy fit in? Length: 00:01:53 by BNET staff; Tags: Marketing, BNET staff, Video, Vacation, Corporate Communications; Blog posts 2007-06-04
Video: The Etiquette of Hosting a Business Lunch: Etiquette coach Syndi Seid explains how to host a business lunch, from extending the invitation to the appropriate seating arrangements. You'll also find out when it's ok to bring up the topic of business and what to do after the lunch. Length: 00:02:46 Other...; Tags: BNET staff, Marketing, Corporate Communications, Video, Business; Blog posts 2007-05-18
Video: The Etiquette of Business Dining: Host Syndi Seid guides you through the art of business dining, from when your napkin should be placed in your lap to which way the bread basket should be passed. Length: 00:03:30 Other videos in The Business of Etiquette series: Hosting...; Tags: Corporate Communications, Video, BNET staff, Marketing; Blog posts 2007-05-18
Video: The Etiquette of Proper Introductions in Business: Etiquette coach Syndi Seid explains how to introduce people within a business setting. Learn her two golden rules for the proper introduction. Length: 00:03:02 Other videos in The Business of Etiquette series: Hosting a Business Lunch Business Dining ...; Tags: BNET staff, Marketing, Corporate Communications, Video, Introduction; Blog posts 2007-05-18
Video: Tagging 101: A tag is a descriptive keyword added to a piece of content enabling you to know more about it. Whether it's a photo, an article, downloads or discussion threads, tags provide context and new ways to organize and aggregate. Host: Shawn Morton, community manager, TechRepublic ...; Tags: Corporate Communications, Video, Tagging, Marketing, BNET staff; Blog posts 2007-05-16
Video: Tune Up Your Targeting: Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand. Host: Chas Edwards, VP sales, CNET B2B Length: 00:04:20 by BNET staff; Tags: Corporate Communications, Operational Accounting, Sales Force Management, Sales, Marketing, Finance, BNET staff, VP, Sales Strategy, Chas Edwards, Video; Blog posts 2007-04-30