marketing and brigham young university

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Integrated Marketing Communications

Integrated Marketing Communication IMC is the effective and judicious use of the different communication channels available to an organization towards delivering a clear, consistent, and customer focussed message about the product among the target audience. The different channels include advertising, personal selling and sales promotion. The paper examines issues involved...

Tags: Integrated Marketing Communication, Brigham Young University, Marketing Research, Marketing

Presentations 2003-01-01

Responding To The Threat Of Buyers, Substitutes, And Suppliers

Strategy of an organization defines the overall plan to deploy strategic resources towards achievement of long-term goals and objectives of the organization. The external environment of a firm consists of the moves and counter moves executed by its competitors. The organizational strategy is effectively realized only after gauging the mood...

Tags: Channel management, Brigham Young University, industry analysis, supplier, strategy, environment, industry

Presentations 2003-01-01

Brand Leadership

A brand is a unique association developed in the minds of the consumers about a particular product or service. It is the pursuit of differentiated advantage for a product or service. Intense and painstaking marketing effort is required over time to cultivate a successful brand. The paper traces the history...

Tags: Branding, Brigham Young University, brand, brand management, marketing, strategy

Presentations 2003-01-01

Additional Resources

Now is time for confident entrepreneurs to take action

The stock market is down. The cost of gasoline is up -- and up, and up. America's budget deficit is skyrocketing. Banks are hunkered down in a defensive stance. The media would have you believe that every other person is being foreclosed out of their homes. So...

Articles 2008-07-13

A good CEO has the ability to get employees to follow

I am not an expert on leadership. However, I know that the leadership ability of the chief executive officer is perhaps the single most important element to operational success in an entrepreneurial venture. I know this because, as an investor in startup businesses, I have been slapped in the face...

Articles 2008-06-29

Retailer turns test into Costume Craze

Kate Maloney turned a quirky business, started on a lark with her brother, into one of the world's largest online retailers. In 2001, Matthew Maloney, Kate Maloney's brother, had developed Static Advantage, search-engine optimization technology that he was eager to test. As a test site, he started...

Articles 2008-06-22

Entrepreneurs must know the competition to win in the marketplace

During the past couple of weeks, I have coached two young entrepreneurs who are considering entering the market with new products and services. The first entrepreneur has developed a unique concept in the communications/Internet space. He has found a competitor who is offering something similar, but the company appears to...

Articles 2008-06-22

Tax-Free Fund slates meeting on Wednesday at Rice-Eccles

Sen. Lyle Hillyard, R-Logan, and Gary Cornia, the new dean of Brigham Young University's Marriott School of Management, will be the featured speakers at the Tax-Free Fund of Utah's annual meeting, set for 10 a.m. Wednesday at Rice-Eccles Stadium's Varsity Room on the sixth floor. The speakers...

Articles 2008-06-20

Broadweave will seek to boost business clientele

Mere days after agreeing to purchase iProvo, the nation's largest municipally-owned fiber-to-the-home network, South Jordan-based Broadweave Networks is making plans to expand its market share by adding more members of the Provo business community to the network. Earlier this month, Broadweave agreed to buy iProvo from Provo City for...

Articles 2008-05-26

Finding a niche is key to defining your marketplace

I returned late last evening from New York City. My last day in the city was Sunday, and with several commitments, I needed to move quickly, so I utilized the subways. On each of four trips, I became a "customer" for a small business. The subway rides...

Articles 2008-05-25

CytoDyn Appoints Dr. Nader Z. Pourhassan Chief Operating Officer

LOS ANGELES -- CytoDyn, Inc. (Pink Sheets:CYDY) has appointed Nader Z. Pourhassan, Ph.D., as its Chief Operating Office. Dr. Pourhassan was born in Tehran in 1963, immigrated to the United States in 1977, and became a U.S. citizen in 1991. He received his Bachelor of Science from Utah State University...

Articles 2008-05-19

General Metals Welcomes David L. Holmes, President, CEO, CIO of Adagio Trust Company of Reno, NV to Our Advisory Board

General Metals Corporation (the "Company") (OTCBB: GNMT) (FRANKFURT: GMQ) is pleased to announce that David L. Holmes,President, CEO and Chief Investment Officer of Adagio Trust Company ofReno, NV has joined our Advisory Board. Mr. Holmes is the founder of Adagio Trust Company. He brings a strongacademic and professional background...

Articles 2008-05-13

Put your entrepreneurial harvest into broadly diversified index

So you've had your "harvest." As a successful entrepreneur, you have sold your business and now you have substantial wealth. Or maybe you are simply saving for your retirement. Should you try your hand at beating the market? Surely someone with your experience, wisdom and insight can...

Articles 2008-05-04

Interns brush up on their service skills

LINDON -- What was meant to be a sales call turned into an unexpected service opportunity for a group of Brigham Young University and Utah Valley State College summer interns. Patsy Bates, 63, of Lehi received an unexpected call this month from a group of students working...

Articles 2008-04-30

How to balance ownership with the need to raise capital

Many entrepreneurs are faced with a classic dilemma as they finance their emerging companies: How do you raise needed capital for growth without giving away too much equity ownership? I am aware of two local businesses that are in the process of raising funds for their emerging...

Articles 2008-04-20

Y. students take first in ad campaign

PROVO -- A group of Brigham Young University advertising students took a bite out of the Big Apple over the weekend. The trio of 20-something students won first place in an ad campaign for sunscreen products by L'Oreal. They will now compete in the international finals in...

Articles 2008-04-15

Couple vying for N.Y. wedding

OREM -- Not many brides have to worry about the color of their flowers clashing with the lush red carpet at a New York City movie premiere. But if Katherine Johnson, 20, and her fiance, Matthew Brown, 23, get their wish, that's one small detail they'd...

Articles 2008-04-07

SEED program sprouting businesses

OGDEN -- Take four 20-somethings with an idea -- a way to control how much insulation your clothes provide. Add fertile ground for financing and development -- Weber County. Expose them to the outside world, and in no time, you have a new company...

Articles 2008-04-05

New LDS ad campaign touts the 'Truth Restored'

A new advertising campaign for the LDS Church that has been test- marketed in selected areas looks to focus public attention on "Truth Restored" as an answer to life's greatest questions. With the 178th Annual General Conference of The Church of Jesus Christ of Latter-day Saints set...

Articles 2008-04-04

People on the move

-- Mark Christensen has been named vice president of sales and marketing at Corda Technologies. He will lead Corda's global sales, marketing and product management departments. Christensen joined Corda in 2005 and has held senior-level positions in engineering, marketing, product management and sales at Corda and a pair of other...

Articles 2008-03-30