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BNET Resources

Invest in Sales Training or Marketing?: A reader writes: I purchased a staffing agency that provides outstanding customer service. The company has literally been open everyday for the last 52 years, including every holiday and every weekend. We have two vans and two drivers that ensure workers are dropped off and...; Tags: Marketing, Sales Training, Brochure, Sales Strategy, Sales Force Management, Sales, Geoffrey James; Blog posts 2008-06-16
Effective Marketing Using White PapersThe Steak Behind The Sizzle: Effective Marketing Using White Papers: White papers offer unique value to potential customers by providing unbiased information and analysis regarding a business problem that they may be facing. Decision-makers are more likely to read a high-quality white paper in detail than a brochure that simply pitches a product’s features and benefits, even if the white...; Tags: Brochure, White Paper, Human Resources, Marketing, Benefits, Marketing Research; White papers 2003-01-01
Marketing planner: show 'em what you got: University of Maryland creates marketing DVD for incoming students.(UNIVERSITY): First dining services tried brochures, but that didn't work. Another chance for technology to come to the rescue ... In an effort to educate incoming freshmen about on campus dining options, the Department of Dining at the University of Maryla ...; Tags: brochure, DVD, marketing, University of Maryland; Research articles 2006-04-01
How to Market Your Business With Your Brochure: Chances are that a person will spend more time agonizing over his or her brochure than any other piece of marketing material. The person will constantly refine and revise it over the life of the business. Then the person will use it incorrectly. Business contacts are emotional and not logical.; Tags: Marketing Research, Person, Brochure, Marketing; White papers

Additional Resources

Sunny Prospects for the Solar Cell Manufacturing Equipment Market: PALO ALTO, Calif. -- Escalating global population, changing lifestyles, and rapid industrialization has created a huge disparity in demand and supply of crude oil, causing its prices to overshoot the $120 a barrel mark. Natural sources of energy such as oil, coal, and natural gas are milked dry, forcing authorities...; Articles 2008-08-04

Cutting Edge Information's Research on Monoclonal Antibodies Drives Forecasts for the Oncology Market: By 2012, sales of monoclonalantibodies will represent nearly 50% of oncology drug sales, according to anew study by Cutting Edge Information. Successful brands such as Rituxan, Herceptin and Erbitux are all expectedto grow by anywhere from 23% to 80% by 2013. Furthermore, there areseveral monoclonal antibodies, such as Amgen's...; Articles 2008-07-30
Technological Innovations and Government Regulations Drive Use of Biometrics in Border Control Applications: PALO ALTO, Calif. -- The increased stringency clamped down on fraudulent activities and illegal immigration post 9/11 has greatly increased biometrics' usage in border control applications. The convenience and user friendliness of biometric solutions such as e-passports have made biometrics the security solution of choice to monitor cross-border activities. ...; Articles 2008-07-30
Flywheel UPS Systems Power Market with Multiple Benefits: PALO ALTO, Calif. -- Flywheel uninterrupted power system UPS stands out in a power market that lacks reliable energy storage solutions. Faster adoption in the market expects to increase growth and product awareness. New analysis from Frost & Sullivan (http://www.powersupplies.frost.com), World Flywheel UPS Markets, finds the market earned...; Articles 2008-07-28
Broadband subs in Asia-Pac to cross 170 million this year: SINGAPORE -- Asia-Pacific's broadband subscriber base is expected to reach 171 million by the end of 2008, representing a year-on-year growth of 31.5 percent and a household broadband penetration rate of only 19.7 percent. The surge in demand for broadband is driven by the growing...; Articles 2008-07-09
Rich Feature Set is a Key Requirement in Intensively Competitive Microcontrollers Market: PALO ALTO, Calif. -- Intensifying competition compels microcontroller manufacturers to differentiate their products by promoting factors beyond performance benefits. The microcontroller market's increasing tilt toward standard cores such as the ARM and 8051 further propels efforts towards differentiation. New analysis from Frost & Sullivan (http://www.semiconductors.frost.com),...; Articles 2008-07-09
Replacement Sales Drive World Enterprise Telephony Market: LONDON -- Natural replacement remains the single most dominant trigger for new deployment in the installed base of the world enterprise telephony market. Greenfield sites are leapfrogging to IP systems. New analysis from Frost & Sullivan (http://www.enterprise.frost.com), World Enterprise Telephony Markets, finds that the market...; Articles 2008-07-09
Gas stations offer discounts for cash: This year, as gas prices surged, Richard Bell mounted a sign in the station he owns: "Attention gas cash customers: FREE 16 oz. fountain drink or 12 oz. coffee with purchase of 10 gallons of gas or more." The goal, says Bell, owner of the Market...; Articles 2008-07-08
Growing Demand for Infectious Disease Diagnostics across East Africa: CAPE TOWN, South Africa -- Infectious disease diagnostics markets across east Africa are expanding steadily. This is mainly due to the increasing number of patients on antiretrovirals ARVs and the scaling up of voluntary counselling and testing programmes in the region. New analysis from Frost...; Articles 2008-07-08
European Telemedicine Vendors Adapt to Advances in Technology: LONDON -- Although the European telemedicine industry has achieved significant progress, certain technological advances have inadvertently led to new hurdles. These include the greater need for standards and physician acceptance of novel telemedicine technologies. Effective telemedicine technology will increase the number of patients that physicians treat remotely...; Articles 2008-07-08
PACS to Change the Future of European Medical Imaging Industry: LONDON -- There are significant opportunities in the European picture archiving and communication system PACS market for vendors who can provide customised solutions and products that support enhanced workflows. New analysis from Frost & Sullivan (http://www.medicalimaging.frost.com), European Markets for Picture Archiving and Communication Systems, estimates...; Articles 2008-07-08
SellPoint Announces Syndication of Active Product Tours for NETGEAR: Online Shoppers Benefit from Dynamic, On-Demand Video Tours SAN RAMON, Calif. -- SellPoint, Inc., the leading provider of online video product tours, announced today that the company has been selected by NETGEAR([R]) to produce and syndicate Active Product Tours[TM] for NETGEAR's line of award-winning wireless...; Articles 2008-07-08
Vibrant Southeast Asian Market Waiting to be Tapped by Bioplastics Sector: SINGAPORE -- The bioplastics market in Southeast Asia has just kick started into motion and is in the development and introduction stage. Market participants will be encouraged by the massive market potential in the region, which primarily stems from the market's novelty and current low penetration in...; Articles 2008-07-08
New Web Based Business Benefits Inventors, Lawyers, Manufacturers: SALT LAKE CITY -- Sciurid Publications for Innovative Products, a comprehensive database of all pertinent information on technologically advanced consumer products, is now available to the public at www.sciurid.com. The Web-based company will benefit inventors, attorneys, product manufacturers, and consumers. Sciurid is a one-stop location...; Articles 2008-07-08
Composite Technology Set to Soar on Wings of Commercial Airliners: LONDON -- The cost and weight-saving objectives of aircraft/engine OEMs will drive the application of composites in the aerospace industry. Aircraft safety will be one of the overriding concerns, bolstering the growth of the composites market. Advances in composite technology will trigger related developments in engine technology....; Articles 2008-07-08
Growth of Mobile Content Services Expected to Increase ARPUs for Latin American Mobile Operators: BUENOS AIRES, Argentina -- Mobile content services have been catching on fast in Latin America and were responsible for 3.1 percent of the total mobile telephony revenues in 2007. In the same year, the number of mobile content users reached 57.1 million or 31.1 percent of the...; Articles 2008-07-08

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