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BNET Resources

Job-Hungry Journalists Turning to PR: There has always been a steady stream of media people making the career transition into PR. But with the serious financial and business model problems plaguing most major media, journalists who once looked down their noses at what they call "the dark side" are starting to think that things might...; Tags: Jon Greer, public relations; Blog posts 2008-06-24
A Career in Public Relations: Public relations is vitally important to an organization's success and survival. Public Relations professionals should strive to serve external and internal audiences' needs -- while supporting business strategies. Therefore, Public Relations professionals must be expert at defining and communicating an organization's corporate positions and information about products, services andprograms to...; Tags: public relations, business strategy, career; White papers
Make Your Mark: Whether an executive, entrepreneur or an employed professional, it is critical to build brand for everyone so that one can stand out and ensure career success. And since branding is not a one-time event, one requires taking every opportunity to make their mark -- enabling to benefit from the brand...; Tags: brand equity, brand, branding, career, benefit; White papers
Pricing Methods and How to Use Them: One of the first sales jobs the author held, early in his career, was selling furniture in a small town mom-and-pop retail store. At the time he was hired, the author was sharing my very first bachelor pad with a friend. They had elegantly furnished their domain with their respective...; Tags: career, pricing strategy, sales; White papers
SCORE Lends A Helping Hand To A Couple In Business To Help People: Starting a business that offered personal, home and errand services to time-crunched families seemed like a no-brainer to Kaarel and Susan Hamersky. They knew how the pressure of juggling careers, families and other responsibilities left little time for routine, yet important everyday tasks. Two years after starting California Concierge, however,...; Tags: Marketing research, marketing strategy, career, marketing; Case studies

Go It Alone and Escape Corporate Life | BTalk Australia: Naomi Simson is the founder and CEO Chief Experience Officer of Red Balloon Days. After a career in senior marketing roles in large enterprises she started the venture seven years ago to spend more time with the kids. Today it's a successful online business offering exciting gift experiences to thousands...; Tags: Business, Naomi Simson, Podcasts, Marketing Research, Professional Development, Internet, Marketing, Career, Phil Dobbie; Blog posts 2008-06-18
Raise Prices...and Keep Your Customers: A reader writes: I love reading your articles! I would like your input and advice on what measures are necessary to determine if a rate increase is appropriate, the time frame to inform clients of this increase and the etiquette too execute. Our firm...; Tags: Marketing research, Geoffrey James, price increase; Blog posts 2008-06-11
Tactics For Successful Career Branding: Branded companies have a special hold on customers, attracting them with their promise of quality. They have an outstanding reputation for delivering the finest products and services in the market. They carry the responsibility of delivering the best and so does successful career branding. Probably the best part of having...; Tags: Professional development, career, brand image, branding, brand, job; White papers 2008-01-01
Four Tools for Building a Better Business Vocabulary: Communications drives business. Thus, Web-based phrase generators can spark your career. Want to pontificate like an academic? Use this phrase generator. Need to speak like you know your Web 2.0 (and don't mind a little salty language)? Click here. Random words can spark new thoughts. Or wow your...; Tags: Web 2.0, Michael Fitzgerald, tool; Blog posts 2008-05-16
Five Reasons Why Global Moves Are Good For Your Firm: A new McKinsey survey subscription required of leading multinational firms has come up with a surprising result -- that movement of employees around different countries is still limited and that employees fear that time overseas will somehow penalize their careers. McKinsey came up with the results in...; Tags: Professional development, Peter Galuszka, Companies, survey; Blog posts 2008-05-15
Getting Your Foot On The Career Ladder: Many people neglect the importance of being patient and taking your time before diving in and searching for a job. Executive recruitment agencies normally take on experienced consultants, or people who have had experience in an executive position possibly working in the government sector. However, they can be approached for...; Tags: patient, career, job; White papers 2008-01-01
Career In Fashion Marketing And Merchandising: It is very important for any designer product to intrigue customers. It should fulfill fantasies and not just a basic need. Today, consumers are more interested in projecting a particular image that will make them feel young and sophisticated - and this is what the fashion marketers take advantage of....; Tags: Marketing research, fantasy, marketing, career, advertisement; White papers 2008-01-01
Unleash Your Inner Intrapreneur: Starting a new venture within an established company can satisfy the entrepreneurial itch — without the risks of going solo. Learn how “intrapreneurship” can give your career, and your company, a boost. Ever dream of leaving your middle-management job and striking out on your own? For a lot of people,...; Tags: Start-up, Entrepreneurship, Recruitment & Selection, Professional Development, Corporate Communications, Strategy, Management, Human Resources, Workforce Management, Career, Marketing, Nicole Solis, Intrapreneurs, Intrapreneurship, Corporate Entrepreneurship, BNET Feature Package; Articles 2008-04-10
Executives and Charity: One CEO's Approach: How much should executives contribute to charity, either personally or by setting policies for their company? The figures of corporate performance tend to be rather bleak. According to a recent study by the Committee Encouraging Corporate Philanthropy, only about one percent of corporate profits goes to charity,...; Tags: Professional development, Peter Galuszka, Richard D. Parsons; Blog posts 2008-05-08
The Secret to Selling Your Big Idea: You've got a brainstorm. It's bold, it's brilliant — and it might even make you rich. Learn how the pros transform great insights into big career breakthroughs.Every great product or service started out as just a sparkle in someone's eye. Whether you want to invent the next must-have technology or...; Tags: Idea, Game Players, Games, Professional Development, Corporate Communications, Consumer Electronics, Personal Technology, Career, Marketing, Andrew Mager, Sales Strategy, Geoffrey James, Selling, Managing Up, New Ideas, BNET Feature Package; Articles 2008-02-19
Video: Manage Your Manager: Smart or stupid, friendly or frigid, helpful or hindrance -- you don't get to pick who will be your boss. Try these tips to master the proper care and feeding of the most important relationship in your career. by BNET staff; Tags: Professional development, BNET staff; Blog posts 2007-06-26
Michael Tucker: Entertainment Entrepreneur: Michael Tucker is President of Zia Entertainment, a company that manages and develops various talent in the production industry. Tucker talks about how he found his career and the importance of staying flexible in a diverse and competitive business climate.; Tags: talent, career, entertainment; Videos 2008-04-29
Tame Your Boss: Need help managing your manager? Try these techniques to master the proper care and feeding of your most important professional relationship.Sure you're good at your job, but do you know the fine art of upward management? If you really want to do well at work, you need our step-by-step guide...; Tags: Boss, Professional Development, Productivity, Corporate Communications, Recruitment & Selection, Career, Marketing, Human Resources, Workforce Management, Andrew Mager, BNET Feature Package; Articles 2008-02-19
Master Your Multitasking: David Allen is the patron saint of personal productivity. Find out how he can help you get things done.If you're not familiar with David Allen, you'll probably be hearing more about him soon. Allen is a personal-productivity expert with legions of fans and a bestselling book under his belt, and...; Tags: David Allen, Allen, Aerospace & Defense, Productivity, Corporate Communications, Process Improvement, Manufacturing, Marketing, Quality, Business Operations, Andrew Mager, Time Management, Organization, Career, GTD, Getting Things Done, BNET Feature Package; Articles 2008-02-19
Do Business Like a Mafioso: Headman Bernardo Provenzano may be in jail, but he reversed the Mafia's failing fortunes and revitalized their image during the decade he was in power using a system that's detailed in a new book by John Murray. An article in The Guardian details his seven-point plan towards doing business, mafia...; Tags: David Goldenberg; Blog posts 2008-04-10