the organization of the ways in which companies reach and satisfy their customers. Channel management involves more than just distribution, and has been described as...
Consumer review site Rate It All explains the Long Tail is getting longer, making it increasingly important to deliver your Web service to consumers where they are. Enter widgets. Newsweek predicted 2007 would be the year of the widget, and they certainly garnered a lot of attention with over 87 million people using 239 million widgets during...
Supplier diversity is imperative in a global, multi-cultural business market, but it can be challenging to reconcile supplier diversity initiatives with cost-cutting initiatives. According to a 2006 study by The Hackett Group, companies can expand their supplier diversity programs without sacrificing savings. So who's doing it well, and how...
You may be sick of hearing the words "toy recall" by now, but this one's a little too scary not to mention. Aqua Dots or Bindeez in Australia, a popular holiday toy distributed by Toronto-based Spin Master Toys, isn't living up to its "toy of the year" status. Unless you classify...
Despite having established an ethical code three years ago amid a child labor scandal, Gap Inc's factories are still abusing children. The Observer's undercover reporters found children as young as 10 years old -- some sold by their families -- making clothes for Gap Kids in a New Delhi sweatshop. The children described long hours,...
Do you know how much traffic your website gets? Here's a better question: do your advertisers trust that number's accuracy? Tracking companies seem to be at odds when it comes to keeping count -- and their estimates are often dramatically less than companies' internal calculations. The New York Times used Style.com...
Who owns the information in your CRM system -- the system you've put time and money into building and maintaining? If you answer this question based on old-school ideas of data ownership, you might say, "My company does." If you're entering into the equation the effects of Web 2.0 on information...
More and more people are finding themselves sandwiched between caring for children and aging parents, all while maintaining demanding full-time jobs. What's more, a lot of people are finding their productivity decreasing and health suffering as a result of working long hours. Fortune Magazine predicted in 2003 that work-life...
Clear communication is the hallmark of effective leadership, but it becomes even more important when your staff's all over the map. You need to have confidence in both your employees and the systems you have in place -- and your workers need to be on the same page. BNET's feature...
As of midnight tonight, access to much of the New York Times online content, previously limited to TimesSelect users (who paid $7.95 monthly or $49.95 annually), will be free for all. The resultant increased traffic should position the Times to generate ad revenue far exceeding lost subscription dollars. Vivian Schiller,...
Last year, Wal-Mart's PR Chief Leslie Dach commented that every crisis is an opportunity, and that the public responds to what a company actually does -- not what a press release suggests will occur. When it comes to labor conditions in foreign factories, Wal-Mart put its money where its mouth...
Adapting to the continually changing needs of the marketplace requires innovation, and at the moment, that means shifting strategies to operate within a digital framework. HarperCollins seems to be on the right track when it comes to leveraging technology to stay competitive. Samples from 14 new HarperCollins...
Six in ten workers admit to spending nearly two hours a day, or one-fifth of their work day, on non-work related Web surfing, according to a study conducted by compensation software firm Salary.com. Personal internet use takes the lead for top time-waster, followed by socializing with coworkers and conducting personal...
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