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- Are You Sick of Viral Marketing?
- Beyond transmittance, viral marketing resembles the common cold virus in experts' inability to understand and manage it with any great degree of certainty. And much like the ultimately-fruitless myriad laboratory hours spent examining the common cold, thousands of column inches and seminar hours have brought marketers no firm control over...
- White papers 2004-04-05
- How to Motivate Cold, Warm and Hot Prospects
- The best marketing mix reaches prospects throughout all phases of the sales cycle. If a person were to focus exclusively on direct mail or PR, for example, at the expense of other tactics, the person would lose prospects along the way. And it's often essential to combine marketing tactics with...
- White papers 2003-12-01
- Lead-Generation Marketing Versus Cold Calling: Which is More Effective?
- Lead generation marketing programs can be very effective if and only if Marketing and Sales first agree on the target audience and the marketing message that will speak to that audience. Lead generation cold-calling may be necessary if your company does not have a lead generation marketing budget, or your...
- White papers 2003-05-01
- Tired Of Cold Calling? Try A Marketing Survey
- One of the toughest parts of selling is making cold calls, particularly when your goal is to reach high-level executives or business owners. Sometimes you need to take a totally different approach to soften cold calling, while acquiring valuable marketing information. Sometimes the best way to get through to these...
- White papers 2003-01-01
- 9 Tips For Acquiring New Customers
- Lead is the kind of marketing that evokes interest that will transform cold clients into warm prospects. When revenues drop or targets fall short, they start blaming each other. The paper presents how to resolve that argument and get marketing and sales to co-ordinate better. Nine practical ideas are given...
- White papers 2003-01-01
- The Rules of Selling Have Changed
- Article conveys that the old fashioned sales routine of cold calls, telemarketing, pounding the pavement, knocking on doors, ignoring “No Solicitors” signs and trying to visit people who don’t want to see the sales person, is DEAD. One is in the best negotiating position with customers when the marketing generates...
- White papers 2003-01-01
- Telemarketing: The Literature Follow-Up Call
- This article is about the Telephone calling time that make the sales more successful. Telephone cold calling is an essential part of your sales success. It defines the tips that should be used to make is purposeful the tips are like. It defines the situations that...
- White papers 2002-01-01
Additional Resources
- Hat Trick Beverages Accelerates Chinese Market Development
- TORONTO, June 27 /PRNewswire-FirstCall/ -- http://www.hattrickdrinks.com/ PINKSHEETS: HKBV.PK has contracted with a Chinese bottler to begin production for the USA market. This new relationship provides significant cost reductions for producing Hat Trick's line of cold beverages, with initial projections of savings of approximately 35%. The Company expects...
- Articles 2008-06-27
- Treasury re-make gets Fed's cold shoulder?
- Treasury Secretary Henry Paulson continued to call for an overhaul of the U.S. regulatory system last week, saying that the current turmoil in the credit markets and the broad credit facilities that the Fed has had to provide are signals that the central bank's role needs to be remade. ...
- Articles 2008-06-25
- Whole grain puts fiber back in cereal category
- Growth in the cereal category continues to come from products boasting what market research company Mintel calls health halos. "Cholesterol reduction, heart health and intestinal health drive the adult cereal market," a recent report from Mintel stated. The focus on innovation and on health and wellness...
- Articles 2008-06-23
- Get into the bear market
- TWO-BEDROOM APARTMENT IN ALBERTA, CANADA, pounds 296,454 THE AGENT SAYS: Three Sisters Mountain Village is a resort community next to the town of Canmore in Alberta, western Canada. This two-bed, two-bath apartment is in Timberline Lodges, which is made up of 70 apartments in three buildings....
- Articles 2008-06-22
- Well Prepared for Any Situation and NFPA 1981 and 1982, 2007 Approved: The Draeger PSS 7000
- PITTSBURGH, June 6 /PRNewswire/ -- The new Draeger PSS 7000 self-contained breathing apparatus SCBA has received NFPA 1981 and 1982, 2007 approvals. The device is approved to meet and exceed NFPA's new standard for water submersion, tumble test, heat and cold testing. It achieves the highest requirements in the...
- Articles 2008-06-06
- Paint Matters: How to Protect Your Biggest Investment With Carl Minchew, Director of Color Technology, Benjamin Moore
- Whether you are selling your home right nowin this very bleak real estate market, or want to protect its value, one ofthe best investments you can make is a new exterior coat of paint. It willnot only give your house instant curb appeal, it's almost a sure way toincrease...
- Articles 2008-05-29
- Russian roulette? No, it's less risky
- THE ANALYST I have written a number of times on what I believe will be the key themes over the next few years. Commodities, oil and infrastructure have all featured. One way of accessing many of these themes in one investment is through a...
- Articles 2008-05-24
- China Pharma Holdings, Inc. Donates Medicine for Sichuan Earthquake Relief
- NEW YORK and HAIKOU, China, May 16 /Xinhua-PRNewswire-FirstCall/ -- China Pharma Holdings, Inc. ("China Pharma") (BULLETIN BOARD: CPHI) which develops, manufactures, and markets generic and brand bio-pharmaceutical products in China, announced today that it donated 2 million RMB (approximately US$285,714) worth of its products including antibiotics, anti- virus...
- Articles 2008-05-16
- Televerde Reveals "Know Your Vertical" Marketing Solution at Sage Software Insights Conference
- Televerde, a premium provider of market insightand customer acquisition solutions, will introduce their "Know YourVertical" target market profiling, lead generation and custom marketresearch program at the Sage Software Insights Conference, May 12 - 15,2008 at the Gaylord National Resort and Convention Center in NationalHarbor, Maryland. The "Know Your Vertical" program...
- Articles 2008-05-12
- Sales tactics targeted; Medicare Advantage reforms not enough, Stark says.(The Week in Healthcare)
- Byline: Matthew DoBias and Jennifer Lubell CMS officials initiated a clampdown on the Medicare Advantage program by proposing new marketing rules last week, while Congress made little progress on a legislative fix to the way that Medicare reimburses doctors. ...
- Articles 2008-05-12
- ScottsMiracle-Gro Announces Second Quarter Financial Results
- Adjusted diluted EPS of $1.19; reported diluted EPS of $0.88 Company adjusts full-year earnings outlook MARYSVILLE, Ohio, May 5 /PRNewswire-FirstCall/ -- The Scotts Miracle-Gro Company , the world's leading marketer of branded consumer lawn and garden products, today announced that a slow start to the...
- Articles 2008-05-05
- Fashion fun
- Downtown Los Angeles' Fashion District--where you can buy anything from 100 yards of pink polka dot fabric to 100 pairs of rhine-stone-studded jeans--is still hot despite the ice cold real estate market. That's because vacancy rates remain low and there continues to be strong demand for wholesale and...
- Articles 2008-04-28
- Cold calling could land IFAs in hot water, expert warns.
- Byline: Anna Lawlor Tele-marketing can rejuvenate business for existing IFA clients, but firms must be aware of their regulatory responsibility for such firms. IFA firms keen to boost business volumes particularly in economically tough times, may accidentally fall foul...
- Articles 2008-04-24
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