corporate communications and crisis management and marketing Resources | BNET
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25 Resources for

corporate communications and crisis management and marketing

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Facing Ambiguous Threats
The Idea in Brief Are you dismissing small signals that may portend danger to your business? Ignore these ambiguous threats, and you could imperil your company. Pharmaceutical giant Merck discovered this firsthand when it downplayed early unclear...
Tags: Crisis Management, In Brief, Harvard Business Review, Marketing, Personal Technology, Richard M.J. Bohmer, Michael A. Roberto, Amy C. Edmondson, Electronic Arts Inc., Threat, Morgan Stanley, Team Management, Games, Corporate Communications, Management
Articles 2008-03-10
The Increasing Role of Public Relations as a Crisis Management Function
The 11th September terrorist attacks on the USA have greatly impacted on the tourism industry, causing managers to restrategise their communication programmes. This national investigation illustrates the increasing role of public relations as a crisis management function. The paper explains if public relations activities are increasing and advertising activities are...
Tags: Corporate Communications, Crisis Management, Public Relations, Crisis Communication, Marketing
White papers 2004-02-04
Crisis Management Starts with Planning
This article talks about planning in case of crisis. In crisis communications, there are two cardinal rules. One, plan, because if you don’t, it will be even worse. Two, when it occurs, try to tell everyone everything as fast as you can. This article also focuses on planning.The first step...
Tags: Planning, Crisis Management, Corporate Communications, Marketing, Definition, Crisis
White papers 2003-05-06
Crisis Management : Creating A Crisis Plan
This article is about Crisis Management and Creating a Crisis Plan and it also involves ten steps to create a crisis communications plan that works such as: Immediately media train at least two key executives, Establish a crisis team and media train them as well, Pre-authorize the crisis team...
Tags: Management, Marketing, Team Management, Crisis Management, Media, Team, Advertising & Promotion, Corporate Communications
White papers 2003-01-01
Putting out the Electronic Welcome Mat
An advantage to using the Web as a PR tool is the ability to get closer to your customers and other stakeholders. However, in reviewing corporate sites, not many actually encourage visitors to communicate with the organization. Using online facilitation techniques, your company can create an online public advisory board....
Tags: Customer, Visitor, Internet, Crisis Management, Public Relations, Productivity, Corporate Governance, Marketing, Corporate Communications, Business Operations, Corporate Law
White papers 2003-01-01
Management Plan
The major organizations with large public relations staffs often need the outside objectivity and expertise they can get from trained crisis management professionals. A good plan works because it forces a crisis management team to take actions to handle specific problems associated with a specific crisis. Perhaps the single most...
Tags: Team, Crisis Management, Public Relations, Team Management, Marketing, Corporate Communications, Management
White papers 2003-01-01
Tips & Techniques: Crisis Management
Article includes the general principles that can positively affect your actions and communication in a crisis situation. It explains that crisis communication planning can help dealing effectively with those unexpected disasters, emergencies or other unusual events that may cause unfavorable publicity for organization. Before the crisis, successful communication will depend,...
Tags: Technique, Emergency, Article, Public Relations, Crisis Management, Corporate Communications, Marketing
White papers 2003-01-01
Crisis Management as a Function of Information Exchange
"This article is on Emergency Information and Communications. It state the importance of information and state that throughout history, information has always been the most closely guarded and highly valued commodity after gold. Risk information pertaining to the emergency must be available to the emergency manager and to the surviving...
Tags: Information, Internet, Crisis Management, Corporate Communications, Marketing
White papers 2003-01-01
Communication Guide: Crisis Communications
Crises are turning points in our lives, which are not necessarily negative, but have the potential to be; we can emerge with credit from almost any critical situation. Any organization can undergo a crisis. This paper asserts that the key to successful crisis management and communications is preparation and planning....
Tags: Red Cross, Crisis, Crisis Communication, Crisis Management, Corporate Communications, Leadership, Marketing, Management
White papers 2003-01-01
North Carolina Division Of Tourism: Crisis Communications Plan
Many kinds of situations have the potential to negatively impact the perception of North Carolina as a desirable vacation destination as well as impede travel to and within the state. When these occur, the Division of Tourism can help mitigate these situations through a coordinated involvement with the media, the...
Tags: Corporate Communications, Crisis Management, Crisis Communication, Advertising & Promotion, Marketing, North Carolina
White papers 2003-01-01
Crisis Management Plan-Painesville Township Schools
This article discusses crisis communication plan. The main goal is to maintain an orderly school operation while meeting the needs of the students and their families, together with the staff during a crisis as defined by the Crisis Management Team. The following procedures are designed to enable the students, staff,...
Tags: Student, Goal, Crisis Management, Corporate Communications, Marketing
White papers 2003-01-01
Prepare for Crisis, It's Part of Business
Article focuses on few points how to tackle business industry in crisis situations. It explains an example of Learning from Exxon corporation. It talks about crisis communications and management. Exxon's management of the crisis in Alaska contained different flaws. Within hours of becoming aware of the nature of the crisis,...
Tags: Marketing, Corporate Communications, Crisis Management, Exxon, Crisis
White papers 2003-01-01
Crisis Communication
A crisis is an unstable situation during which an organization goes through an uncertain and difficult period. Efficient crisis management involves enabling smooth communication between all employees of the organization. Everybody in the organization must have adequate information and knowledge about the crisis and its impending effects. This enables the...
Tags: Pennsylvania State University, Crisis, Crisis Communication, Corporate Communications, Crisis Management, Marketing
Presentations 2003-01-01
Why Law Firms Need A Crisis Plan
A crisis is an unstable situation during which an organization goes through an uncertain and difficult period. An efficient crisis management framework is imperative to be put in place to overcome the crisis. Crisis communication forms an important part of the crisis management framework. The paper examines issues involved and...
Tags: Crisis Management, Crisis Management Framework, Crisis Communication, Crisis, Corporate Communications, Marketing
Presentations 2003-01-01
It’s A Crisis
Crisis is an unpredictable situation with disastrous consequences for an organization. Planning for the crisis is important for efficient crisis management. A crisis communication plan is formulated to effectively interact with the general public and the stakeholders and brief them about the situation. This is imperative to calm the public...
Tags: Corporate Communications, Crisis Management, Marketing, Crisis Communication Plan, Crisis Communication, Crisis
Presentations 2003-01-01
Crisis Management: Know Thineself: The Role Of The Vulnerability Audit In Crisis Prevention
Crisis prevention is the severely neglected aspect of the crisis communications. Few organizations necessarily invest the time to examine their vulnerabilities, before suffering their first major crisis. Vulnerability audit is a self-inspection thoroughly designed to identify the potential crises before it occurs. It paves the way for creation of a...
Tags: Crisis Prevention, Crisis Communication, Crisis Management, Vulnerability, Vulnerability Audit, Corporate Communications, Marketing, Audit
White papers 2003-01-01
Crisis Management: When The Media Goes Too Far
From the executive summary: ‘Everyone expects journalists to be pushy, to report facts less-than-accurately at times and to insist on a level of access to information that makes both attorneys and PR professionals cringe. Sometimes reporters and/or the media outlet they serve go too far. They cross the line from...
Tags: Media, Crisis Management, Public Relations, Marketing, Corporate Communications
White papers 2003-01-01
Recovering From Disaster
Crisis communications follows a team approach to execute interrelated tasks and activities. The communications staff must be used as ‘gatekeepers’ to ensure consistency in the messages. The organization must formulate disaster recovery plans for the unexpected disaster strikes. Crisis management is a team effort and an ongoing process, which must...
Tags: Team, Aon Corp., Crisis Communication, Crisis Management, Team Management, Disaster Recovery, Corporate Communications, Management, Data Management, Marketing
Presentations 2003-01-01
Crisis Communications and Management Plan
The International Association for Exhibition Management IAEM is the association which represents individuals and organizations involved in the various aspects of exhibitions production throughout the world. In normal circumstances, IAEM operates under a set of specific policies, procedures and bylaws that are in place to assure that IAEM’s daily operations...
Tags: Crisis Management, Corporate Communications, Business Operations, Corporate Law, Marketing, Corporate Governance, IAEM, Crisis Communication, Board
White papers 2002-11-01
The Key to Diverting Disaster: Preparation
Everyone involved in the response to a crisis has to be able to become immediately productive in handling it. Good crisis management doesn't end simply with a plan. Many companies that have crisis-response plans in place develop such complacency about their initial diligence that they fail to keep their plans...
Tags: Harvard Knowledgebase, Article, Crisis Management, Corporate Communications, Marketing
White papers 2002-06-03
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