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corporate communications and lori deschene and marketing

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The Mismanagement of the Knicks Franchise
Want to learn how not to screw up a fantastic opportunity to manage a well-known and much-loved brand? Take a pointer or two from The Knicks' management. MSNBC broke it down nicely, explaining how the New York Knicks are becoming "the biggest punchline in American sports." Management deals...
Tags: Corporate Communications, Marketing, Branding, Team Management, Litigation, Public Relations, Knicks, NBA, Coach, Cablevision Systems Corp., Business Operations, Management, Lori Deschene
Blog posts 2007-12-13
NBC Exec Says Apple's Business Model Has No Core
Yesterday was the beta launch of Hulu.com (a joint venture between NBC Universal and News Corp. that will compete with iTunes by offering ad-supported TV and film downloads.) The timing was perfect for NBC U chief executive Jeff Zucker to explain why the company will not renew its deal with iTunes in December:...
Tags: Corporate Communications, Hulu, Apple iTunes, Video, Internet Video, Apple Inc., NBC, Digital Music, Digital Media, Marketing, Personal Technology, Consumer Electronics, Lori Deschene
Blog posts 2007-10-30
Study: Influential Customers Think User Reviews are Planted
In an earlier post, we discussed how companies rely on online reputation management resources to stack the user review deck in their favor -- essentially hiding negative feedback. According to a new study, some of the most influential consumers believe companies are guilty of manipulating reviews through other means, as well....
Tags: Review, Public Relations, Corporate Governance, Social Networking, Leadership, Marketing, Corporate Communications, Business Operations, Corporate Law, Online Communications, Advertising & Promotion, Management, Lori Deschene
Blog posts 2007-10-24
GodTube: Fastest Growing Site on the Net Says Idle Hands No More
According to ABC News, GodTube -- a Christian-focused user generated content site that is not, in fact, run by God -- is one of the fastest growing sites on the Internet right now. Chris Wyatt, founder and CEO, said the site attracts over 3 million unique visitors a month. Perhaps...
Tags: Web Site Development, Site, Internet, Web Technology, Digital Video, Corporate Communications, Blogging, Marketing Research, Personal Technology, Marketing, Lori Deschene
Blog posts 2007-10-23
YouTube at Work; Why Your Employees Should Be on There
In a post about Intel's new office design plans, we included a link to a hysterical Conan O'Brien spot that was posted on YouTube. Did you consider whether you should watch it at work? You wouldn't want to give your employees the impression that YouTube has a place in the office, right?...
Tags: Forbes, Lori Deschene, Marketing, Corporate Communications, Video, Online Video, YouTube Inc.
Blog posts 2007-10-17
Disney's MVNO Failure: Wishing Upon a Star Not a Good Strategy
Disney's decision to shut down its MVNO has critics questioning whether any company can succeed using the business model. Mobile ESPN and Amp'd Mobile couldn't make it work, but Helio's holding strong (with the help of a lot of cash.) Fortune offered some insight into the challenges...
Tags: Strategy, Lori Deschene, Marketing, Peripherals, Hardware, Telecom & Utilities, Advertising & Promotion, Corporate Communications, Mice, Amp'd Mobile Inc., Mobile, Disney Corp.
Blog posts 2007-09-28
Viacom's Digital Strategy Leaves Users Lost in the Web
The Machinist tech blog posted an interesting article about Britney Spears' VMA performance (stay with me --  this is relevant, I swear). The blogger noted how it was nearly impossible to locate the clip online -- even on YouTube. Why the hassle finding the pop-tart's phoned-in performance? Viacom's copyright claim....
Tags: Google Inc., Strategy, Corporate Communications, Viacom Inc., YouTube Inc., Network, Web, Advertising & Promotion, Marketing, Lori Deschene
Blog posts 2007-09-13
Wal-Mart Fights Criticism With Action
Last year, Wal-Mart's PR Chief Leslie Dach commented that every crisis is an opportunity, and that the public responds to what a company actually does -- not what a press release suggests will occur. When it comes to labor conditions in foreign factories, Wal-Mart put its money where its mouth...
Tags: Wal-Mart Stores Inc., Public Relations, Channel Management, Supplier, Marketing, Corporate Communications, Lori Deschene
Blog posts 2007-08-16
Five Ways to Do Damage Control Like Mattel
If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...
Tags: Public Relations, Mattel Inc., Manufacturing, Sales Strategy, Strategy, Marketing, Corporate Communications, Sales, Management, Lori Deschene
Blog posts 2007-08-15
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