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32 Resources for

marketing and crisis management

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BNET Resources

The I-Reporter - Born of the Web: Welcome to Crisis Management in the 21st Century and to Internet: The Ultimate Medium. A cross between tabloid journalism and a gladiator competition, between Pollyanna and Pandora, where minds meet and merge, clash and clamor, and where a person can get more of anything he want than was ever available...; Tags: crisis management, Internet, video, Web; White papers
Managing Crisis Communications Online: Crisis communications is a now accepted discipline of communications, backed by extensive research, an impressive body of case studies, and a large and growing number of public examples from which to learn. Organizations in the public, private and non-profit sectors have recognized the value of good crisis management and have...; Tags: crisis management, crisis communication, business continuity; White papers
Crisis Management : Set Your Media Expectations Low in a Crisis - Understanding the Media: If a person wants a glimpse of how a crisis in his company might be covered by the news media, go to the local video store and check out Akira Kurosawa's film classic Rashomon. Rashomon shows a savage assault from the totally different points of view of victim, attacker, and...; Tags: crisis management, video; White papers
Crisis Management Vs. Crisis Communication: The difference between crisis management and crisis communications and the new term of business continuity needs to be clarified. Where does a person draw the line between management and communications in a crisis? As a matter of fact, a person will be doing everything he can to coordinate the management,...; Tags: Corporate communications, crisis communication, crisis management, business continuity; White papers
Facing Ambiguous Threats: The Idea in Brief Are you dismissing small signals that may portend danger to your business? Ignore these ambiguous threats, and you could imperil your company. Pharmaceutical giant Merck discovered this firsthand when it downplayed early unclear...; Articles 2008-03-10

Planning a Crisis Management Strategy: When companies experience a major problem that threatens their business, they need to react quickly and effectively to protect their reputations. Providing clear information to customers and the media can build support and help the company to recover quickly. An important part of the process is having a crisis management...; Tags: BNET Editorial, crisis management, media, spokesperson, journalist, crisis communication, brand, action plan, accident, layoff, team, stock price, training, stock, financial; Articles 2007-11-02
Managing The Media: Crisis is an unpredictable and unstable situation that can lead to dangerous consequences. An organization has to carefully manage the crisis and ensure that the credibility of the organization is not damaged in the eyes of the general public. The role of the media is significant in such situations. The...; Tags: Advertising & Promotion, media, crisis management; Presentations 2004-06-21
The Increasing Role of Public Relations as a Crisis Management Function: The 11th September terrorist attacks on the USA have greatly impacted on the tourism industry, causing managers to restrategise their communication programmes. This national investigation illustrates the increasing role of public relations as a crisis management function. The paper explains if public relations activities are increasing and advertising activities are...; Tags: Corporate communications, crisis management, crisis communication, public relations, 9/11 commission, theory, advertisement; White papers 2004-02-04
Crisis Management Starts with Planning: This article talks about planning in case of crisis. In crisis communications, there are two cardinal rules. One, plan, because if you don’t, it will be even worse. Two, when it occurs, try to tell everyone everything as fast as you can. This article also focuses on planning.The first step...; Tags: crisis communication, crisis management; White papers 2003-05-06
Preventive Crisis Training 2: As debts rose in this media company, it began to have a negative impact on the reputation of this sporting brand that lay inside its web of companies. The chief executive of this subsidiary was facing daily criticism for the woes of his parent company, which was affecting his ability...; Tags: crisis management, brand, training, Web; Case studies 2003-01-01
Crisis Management : Creating A Crisis Plan: This article is about Crisis Management and Creating a Crisis Plan and it also involves ten steps to create a crisis communications plan that works such as: Immediately media train at least two key executives, Establish a crisis team and media train them as well, Pre-authorize the crisis team...; Tags: crisis management, media; White papers 2003-01-01
Putting out the Electronic Welcome Mat: An advantage to using the Web as a PR tool is the ability to get closer to your customers and other stakeholders. However, in reviewing corporate sites, not many actually encourage visitors to communicate with the organization. Using online facilitation techniques, your company can create an online public advisory board....; Tags: advisory board, crisis management, public relations, tool, Web; White papers 2003-01-01
Handling A Crisis Could Make Or Break You: The recent catastrophes that have befallen a number of America's leading-citizen companies, such as Firestone and Arthur Andersen, very clearly point to the need for crisis planning if a business wants to preserve its reputation and insure its continued operation. A crisis is an emergency that gets carried to a...; Tags: Advertising & Promotion, crisis management, media; White papers 2003-01-01
Management Plan: The major organizations with large public relations staffs often need the outside objectivity and expertise they can get from trained crisis management professionals. A good plan works because it forces a crisis management team to take actions to handle specific problems associated with a specific crisis. Perhaps the single most...; Tags: crisis management, public relations, team; White papers 2003-01-01
Tips & Techniques: Crisis Management: Article includes the general principles that can positively affect your actions and communication in a crisis situation. It explains that crisis communication planning can help dealing effectively with those unexpected disasters, emergencies or other unusual events that may cause unfavorable publicity for organization. Before the crisis, successful communication will depend,...; Tags: Corporate communications, crisis communication, crisis management; White papers 2003-01-01
Crisis Management: The Hard Lesson of Having Nothing to Say: The Need for Speed: Saying nothing may be legally pleasing to avoid misstatement, but it hardly enhances reputation or reassures outsiders. That is why media coaching is valuable. It is a path to reputation-saving actions and comments. This article discusses a case about a company which underscores an aphorism about war. After being...; Tags: crisis management, bankruptcy, worker; White papers 2003-01-01
Crisis Management as a Function of Information Exchange: "This article is on Emergency Information and Communications. It state the importance of information and state that throughout history, information has always been the most closely guarded and highly valued commodity after gold. Risk information pertaining to the emergency must be available to the emergency manager and to the surviving...; Tags: crisis communication, crisis management, information system; White papers 2003-01-01
Communication Guide: Crisis Communications: Crises are turning points in our lives, which are not necessarily negative, but have the potential to be; we can emerge with credit from almost any critical situation. Any organization can undergo a crisis. This paper asserts that the key to successful crisis management and communications is preparation and planning....; Tags: crisis communication, crisis management, leadership, strategy; White papers 2003-01-01
North Carolina Division Of Tourism: Crisis Communications Plan: Many kinds of situations have the potential to negatively impact the perception of North Carolina as a desirable vacation destination as well as impede travel to and within the state. When these occur, the Division of Tourism can help mitigate these situations through a coordinated involvement with the media, the...; Tags: Advertising & Promotion, North Carolina, crisis management, agency; White papers 2003-01-01
Crisis Management Plan-Painesville Township Schools: This article discusses crisis communication plan. The main goal is to maintain an orderly school operation while meeting the needs of the students and their families, together with the staff during a crisis as defined by the Crisis Management Team. The following procedures are designed to enable the students, staff,...; Tags: crisis management, crisis communication, board, environment; White papers 2003-01-01