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- Rapid-Fire Decision Making For eBusiness Owners
- This paper explains few steps you'll want to follow in order to make decisions for your business: define the situation; collect necessary information; brainstorm alternatives; choose the best alternative; outline the steps that need to be taken; review. These decision making steps will help you in any decision, whether it's...
- White papers 2007-12-01
- Decision Yield: Does Your Decision-Making Measure Up?
- As more and more customer-facing decisions are automated-from approving loans to pricing insurance to determine cross-sell offers-the determination of what constitutes a good decision becomes more complex. In fact, the more decisions are automated, the more potential they have for both positive and negative effects on your organization. To determine...
- White papers 2007-12-01
- Buyer Behaviour - Decision-Making Process
- Research suggests that customers go through a five-stage decision-making process in any purchase, for this purpose the model diagram is given in this paper. This model is important for anyone making marketing decisions. It forces the marketer to consider the whole buying process rather than just the purchase decision (when...
- White papers 2007-12-01
- Improving Customer Loyalty
- Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention. What You...
- Articles 2007-10-10
- Benefiting from the Balanced Scorecard
- Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any business. They showed that financial analysis, which is largely a look backward over past performance, isn’t enough to guide long-term...
- Articles 2007-10-03
- Make The Leap To Real-Time Decision Making
- Business intelligence is important to strategic decision making. Over the past several years, though, Business Intelligence BI vendors also have been focusing on the needs of operational managers, whose jobs involve making tactical decisions in real time. A key capability in this arena is Business Activity Monitoring BAM, which represents...
- White papers 2006-01-01
- Culture's Role In Marketers' Ethical Decision Making: An Integrated Theoretical Framework
- In an increasingly multicultural marketing context, the question of the compatibility of ethical values across cultural borders has gained much in importance over the past decades. Given that more and more countries with rapid economic development are being integrated into world markets, culture needs to be understood as a multidimensional...
- White papers 2004-01-30
- Helping Williams F1 Apply Enterprise Performance Management Principles for High Performance, on the Track and Off
- The European Union announced restrictions on tobacco advertising that were enforced on July 31, 2005 - Formula One racing cars are no longer allowed to serve as 200 mph billboards for tobacco brands. At the same time, the Formula One governing body - the Federation Internationale de l'Automobile, or FIA...
- Case studies 2006-06-29
- Business Intelligence Systems In The Holistic Infrastructure Development
- The paper aims at analysing Business Intelligence Systems BI in the context of opportunities for improving decision-making in a contemporary organisation. The authors - taking specifics of a decision-making process together with heterogeneity and dispersion of information sources into consideration - present Business Intelligence Systems as some holistic infrastructure of...
- White papers 2006-05-03
- Intelligent Decision Making For New Product Development And Market Positioning Using Soft Computing
- In any business organization, the project managers have to execute several critical decisions at each level according to the organizational hierarchy. New product and technology development and positioning encompasses most crucial activity for the existence of any concern in a competitive business model. The decisions involved in these processes are...
- White papers 2005-12-28
- CRM: Why You Need to Be Getting Connected!
- CRM is a tool to enable one to manage their regional customer base and one's working day more effectively. It will provide vital information which will link the customer, the installer and the merchant. Customer decision-making links can be very complex, but CRM will help to ensure that one is...
- White papers 2005-12-21
- Environmental Objectives For New Product Development Decision-Making
- Organizations that develop new products need to consider many factors related to the environmental impact of their products, including government regulations, consumer preferences, and corporate environmental objectives. To date, such organizations have struggled to find the best way to incorporate environmental issues into new product development decision-making. This paper compares...
- White papers 2005-12-19
- Managing for Results: Enhancing Agency Use of Performance Information for Management Decision Making
- The Government Performance and Results Act GPRA of 1993 has laid a foundation of results-oriented agency planning, measurement, and reporting in the federal government. Performance planning and measurement have slowly, yet increasingly; become a part of agencies' cultures. The report identifies how federal agencies can use performance information to make...
- White papers 2005-09-01
- Fleet Purchase Behavior: Decision Processes and Implications for New Vehicle Technologies and Fuels
- Vehicle fleets are a poorly understood part of the economy. They are important, though, in that they purchase a large share of light-duty vehicles, and are often targeted by governments as agents of change. This paper investigates fleet purchase behavior, using focus groups, interviews, and mail and telephone surveys. It...
- White papers 2005-02-16
- Navigating Growth in Emerging Markets: Six Rules for Improving Decision-Making Between Corporate and Local Leadership
- Multinational corporations MNCs are scouring the globe for growth, and increasingly they are finding it in emerging markets. Real GDP is forecast to rise three times faster in Brazil, Russia, India and China (the "BRICs" economies) than in the leading developed nations over the next six years - about six...
- White papers 2005-02-07
- Brands as Influencers: Inserting the Brand for Influence During the Purchase Decision Making Process
- This paper explores how brands can have their greatest impact during the "information search phase" of each consumer's purchasing decision process by providing relevant, informative and reassuring communication. The search-for-information phase that a consumer undergoes as part of the decision making process presents a brand with a unique opportunity to...
- White papers 2004-10-15
- Leveraging Predictive Analysis In Marketing Campaigns
- From the executive summary: 'Without an analytical structure in place, even the most savvy marketer will have difficulty manually analyzing all of the complex information they may be gathering on customers. Thus, predictive analytics includes data mining needed to provide a clear picture of what is going to happen, in...
- White papers 2004-06-08
- Data Warehousing in the Construction Industry: Organizing and Processing Data for Decision-Making
- Construction organizations are critically dependent on data. But data must be available in suitable forms for use. Timely access to useful and meaningful information can enable construction companies gain competitive edge, increase client satisfaction, expand market share and enhance profitability. Vast amounts of construction operational data are scattered across multiple,...
- White papers 2003-01-13
- Tips and Strategies for Hiring Marketing Professionals
- The article is about hiring the right marketing professional, this can be the difference between sinking and survival to your business. Sales is everything you do to get the prospect to buy your service or product. Sales usually involves tactics and logistics, and involves the prospects actual decision-making process, Marketing...
- White papers 2003-01-01
- Crisis Communication Plan
- A crisis communication plan provides policies and procedures for the coordination of communications within the university, and between the university, the media and the public in the event of an emergency or controversial issue. This plan not only addresses media relations and communications issues, but also includes procedures for the...
- White papers 2003-01-01
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