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14 Resources for

decision and marketing

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Show All Related Tags Did you mean decision-making (614 results), decision support system (214 results), decision support (184 results), DecisionOne (28 results), decision analysis (17 results)more...

Show Fewer Related Tags Did you mean decision-making (614 results), decision support system (214 results), decision support (184 results), DecisionOne (28 results), decision analysis (17 results), investment decision (12 results), court decision (9 results), business decision (7 results), Managerial decision-making (6 results), pricing decision (5 results), Strategic Decisions Group (3 results), purchasing decision (1 results), management decision (1 results)fewer...

BNET Resources

Decision Yield: Does Your Decision-Making Measure Up?: As more and more customer-facing decisions are automated-from approving loans to pricing insurance to determine cross-sell offers-the determination of what constitutes a good decision becomes more complex. In fact, the more decisions are automated, the more potential they have for both positive and negative effects on your organization. To determine...; Tags: Decision-making, Decision, Fair Isaac, Pricing, Tools & Techniques, Insurance, Financial Planning, Marketing Research, Marketing, Management, Business Operations, Corporate Insurance, Finance; White papers 2007-12-01
Rapid-Fire Decision Making For eBusiness Owners: This paper explains few steps you'll want to follow in order to make decisions for your business: define the situation; collect necessary information; brainstorm alternatives; choose the best alternative; outline the steps that need to be taken; review. These decision making steps will help you in any decision, whether it's...; Tags: Customer Service, Step, Decision-making, Decision, E-business, Tools & Techniques, Product Marketing, Customer Relationship Management (CRM), Management, Marketing, Enterprise Software, Software; White papers 2007-12-01
Managing Sales Opportunities: For many business-to-business markets, the customer is not a single decision-maker, which means the sales process can be prolonged and complex. The traditional process of generating leads and handing them to the sales force for completion may not be sufficient. The sales and marketing program has to penetrate far deeper...; Tags: Process, Team, Environment, Customer, Decision, Sales Strategy, Sales Force Management, Marketing Research, Sales, Marketing, BNET Editorial; Articles 2007-11-30
Planning a Publication Strategy—Print or Electronic?: Many companies are abandoning traditional print for electronic publications. The decision is not driven by cost alone; electronic publications are quicker and easier to produce, distribute, and update. They can also be easily customized to particular audiences or produced cost-effectively for small niche markets. However, there remains a human need...; Tags: Adobe Systems Inc., Web, Adobe PDF, White Paper, Information, Web Site, Decision, Publication, Industry Experience, Web Site Development, Internet, Channel Management, Web Technology, Marketing, Industry, Strategy, BNET Editorial; Articles 2007-11-26
Developing a Channel Strategy: What’s the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...; Tags: Marketing, Partnership, Product, Customer, Outlet, Service, Decision, Channel Partner, Distributor Sales Force, Sales Strategy, Business Structures, Sales Force Management, Finance, Sales Force, Branding, Marketing Information, Strategy, Channel, Sales, BNET Editorial; Articles 2007-11-16

Pricing and Scheduling Decisions With Leadtime Flexibility: This paper studies a problem faced by a manufacturer who has the ability to set prices to influence demand, reject orders, and set leadtimes or due-dates for accepted orders. The paper presents decision models that integrate pricing and production decisions for the cases where the manufacturer charges the same price...; Tags: Georgia Institute Of Technology, Pricing Strategy, Decision, Pricing, Manufacturing, Marketing Research, Marketing; White papers 2004-08-05
Olmstead: I Did It: From the executive summary: ‘This Kaiser Commission on Medicaid and the Uninsured video segment returns to the plaintiffs of the Olmstead case five years after the landmark U.S. Supreme Court decision. It reports on the impact of the decision for individuals with disabilities and some of the challenges that remain...; Tags: Decision, Corporate Communications, Healthcare, Digital Media, Marketing, Consumer Electronics, Personal Technology; Webcasts 2004-06-21
Strategic Human Resource Management (SHRM): What Is It Really???: The paper begins with the discussion that human resource strategy is the result of a set of decisions a company makes about the humans with whom it does business. Hmm, sounds easy. Marketing strategy is the set of decisions a company makes about how it does marketing; finance strategy is...; Tags: Human Resources, Marketing Strategy, University Of Michigan, Decision, Human Resource Management (HRM), Marketing Research, Financial Accounting, Marketing, Finance; White papers 2003-05-05
Structured Approach To R & D Valuation Using Investment Science To Analyze New Ideas: From the executive summary: ‘The Research & Development case study illustrates how to model initial decisions vs. down-stream decisions and the uncertainty that characterizes long-term projects of this type. The model recognizes the value of postponing key decisions until their due time along a project’s life. It also incorporates the...; Tags: R&D, Decision, Research & Development, Marketing Research, Business Operations, Marketing; Case studies 2003-01-28
Hedging and Choice of Currency Denomination in International Syndicated Loan Markets: This paper examines the determinants of the currency denomination of debt decision of Australian and New Zealand firms and compares it with that of Asian firms over the period 1988 to 1998. This decision was an important aspect of the foreign currency risk management practices adopted by firms affected by...; Tags: Agency, Risk Management, Decision, Financial Planning, Advertising & Promotion, Financial Services, Strategy, Security, Finance, Marketing, Management; White papers 2001-06-01
Choosing a Company’s Building Design : Models for Strategic Design Decisions: Improving the linkage between real estate strategy and building design can help competitive business strategy. Differentiating building design from product design is important. Problems in making design choices derive from received paradigmatic knowledge that misrepresents the design decision processes. Architectural selection problems are explained with reference to design decision processes...; Tags: California State University, Decision, Appendix, Strategy, Real Estate, Product Marketing, Management, Business Operations, Marketing; White papers 2001-01-01
Choosing a Company’s Building Design: Models for Strategic Design Decisions: The article asserts that improving the linkage between real estate strategies and building design can help competitive business strategy. Differentiating building design from product design is important. Problems in making design choices derive from received paradigmatic knowledge that misrepresents the design decision processes. Architectural selection problems are explained with reference...; Tags: California State University, Article, Decision, Appendix, Strategy, Real Estate, Product Marketing, Management, Business Operations, Marketing; White papers 2001-01-01
Take Calculated Risks: NPD On The Tightrope: From the executive summary: 'Successful entrepreneurs and executives know that taking calculated risks is important to their success. No organization can make progress without taking risks and the biggest dangers result from errors of omission rather than errors of commission. An example error of omission is: having the right people...; Tags: New Product Development, Omission, Marketing, Product Marketing, Error, Decision; White papers 2000-07-01
How to Use Market Facts to Keep Your Business on Top: People makes decisions every day of their lives based on instinct. Even more importantly people also make decisions based on known facts. Research shows that using judgment or "Instinct" to make decisions is only accurate about 50% of the time. Those odds are the same as flipping a coin. Using...; Tags: Instinct, Fact, Decision, Marketing Research, Marketing; White papers

Additional Resources

Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse Clubs: FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse ClubsC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Nielsen Company and the Natural Marketing Institute have unveiled results connecting green consumers attitudes to their shopping behavior. The analysis was...; Articles 2009-06-08
Research and Markets Adds Report: Bread and Rolls In China: FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Research and Markets Adds Report: Bread and Rolls In ChinaC2008 - CloseUpMedia - newsdesk@closeupmedia.com Research and Markets has announced the addition of Bread & Rolls in China to its offerings. In a release, Research and Markets...; Articles 2009-06-08
Nielsen Reports on Consumer Goods Categories That Are Most Immune, Most Vulnerable to Recession: FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen Reports on Consumer Goods Categories That Are Most Immune, Most Vulnerable to RecessionC2008 - CloseUpMedia - newsdesk@closeupmedia.com As the economic downturn causes consumers to reprioritize their spending habits and forces consumer packaged goods manufacturers and retailers to reevaluate their...; Articles 2009-06-08
Authentic personal branding: most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity. To be successful in life, you need a personal brand to sell yourself: [ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...; Articles 2008-12-01
A Decision support approach for the sustainable transfer of energy technologies under the Kyoto Protocol: INTRODUCTION The Kyoto Protocol contains market mechanisms that enable industrialized countries to invest in greenhouse gas emission GHG reduction projects on the territory of other countries, either developing, or industrialised, such as the Clean Development Mechanism CDM and the Joint Implementation JI (1). Given the double...; Articles 2008-12-01
THE ABERTIS-LED CONSORTIUM DOES NOT EXTEND ITS BID FOR THE PENNSYLVANIA TURNPIKE: - The offer made by the consortiumPennsylvania Transportation Partners was announced the winner in May, andhas since been extended twice. - The decision was based on the timetable and situation of the legislaturein the state of Pennsylvania that should grant the turnpike's concession,the financial uncertainties and the opportunities offered by...; Articles 2008-10-01