Unsurprisingly, the Do Not Call Registry isn't going away. For consumers, it's worked like a dream. Log on to a website, enter your number, and there's no more unsolicited telemarketing calls waking you up from a nap or interrupting your dinner. For business owners who can no longer call people...
Many small businesses are good at pursuing a relationship with customers, but they aren't as good at nurturing it. Nurturing a relationship allows you to reinforce your brand and increase brand loyalty. This also helps to weather the storms of increasing competition. This paper explains easy, inexpensive ways to boost...
Sizzle can be created by dazzling marketing campaigns, by the look of an operation or by the rapid growth of a particular market segment. Sizzle can come from innovative systems that bring additional profits to a tired industry, a wonderful recipe that drives customers to your door or from the...
Part of the guerrilla marketing mindset suggests that you should be thinking about marketing all the time. Not just quarterly, not just monthly, not just weekly, but every single day. Really, it's not as hard as it sounds - there are quite a few ways you can incorporate marketing into...
Nowadays, integrated communication needs to be viewed from a global perspective. Given the speed, span and reach of electronic communication, there are technically no local or national firms, only global ones. The reality is that organizations no longer have any choice. Corporations or firms are brands in their own right....
There's a lot of buzz these days about having a "Brand platform." Perhaps you've heard the term, but aren't sure what it means. Rest assured - you're not the only one! Even within the advertising industry you'll find disagreement over its definition. What one guru calls a "Brand platform" another...
Company evangelism is reaching new heights as more entrepreneurs place staff members in this important role - or take it on themselves. Individuals in the new role of "Company evangelist" are reinventing what was once thought of as PR, with the principal goal of building a community of customers who...
Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing their brand: trademarks. A trademark is any unique word, symbol, name or device used to identify and distinguish the goods of one seller from...
Today's franchise sales process is, of course, much more sophisticated than this. The internet generates most franchise sales leads - by some accounts, more than 70 percent - with public relations, print advertising, direct mail and referrals generating much of the remainder. But for many franchisors, trade shows and expos...
Most customer-acquisition marketing campaigns have a call to action that generates leads. It may be a media ad or direct-mail offer for a free consultation, an online invitation to download a free white paper, or an ad campaign asking consumers to contact one's business for more information and a free...
For many business owners, marketing to fellow entrepreneurs is job one. The challenge is, entrepreneurs are time-strapped multitaskers who are also relatively risk-averse - making them a difficult audience to reach and persuade. Sound familiar? If fellow entrepreneurs are bread and butter, then marketing must meet their unique needs and...
PR is a low-cost, high-impact way to build name recognition and early sales. A person can reach virtually any audience, and PR often confers greater credibility than advertising. This paper discusses five tips to creating one's own successful PR campaign. Major media outlets receive hundreds, even thousands, of press releases...
Entrepreneurs always think they have to do things alone, but its amazing the synergy available from collaborating or aligning with others. Fusion marketing can take the business to levels one never thought possible before now. Those that are likely collaborators or fusion marketing alliances are power partners. The number of...
Which media is most effective? Newspaper, Yellow Pages, television, direct mail, radio, magazines and billboards all lay claim to being "The best." But which ones are right, and how can a person take advantage of them best? It's true that mass media is losing its mass as audiences become increasingly...
What instantly springs to mind when customers hear your company name? If you're uncertain - or even worse, stuck with a less-than-stellar image - it's time to give your brand an overhaul. It's no coincidence that industry leaders in every category from soft drinks to spas toil endlessly to create...
To create a good marketing plan an individual need three basic things (besides the guerrilla marketing prerequisites of time, energy and imagination). The person needs lots of information. The person needs thinking time, analysis, ideas, creativity and imagination, all wrapped up into "Brain power." Finally, the person needs initiative: the...
E-mail marketing can be one of the most effective marketing vehicles for a small business today. However, in their eagerness to reach out to customers and spread the word about their business, many e-mail marketers ignore the basics of good practice. Whether a person has just starting out or even...
A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
There's a new top job at big businesses nationwide. It's that of chief marketing officer, and the men and women in this challenging post are responsible for driving the marketing direction of their companies and brands. As an entrepreneur, a person is the single most important force propelling the company's...
Web users are voracious consumers of information. In fact, modern day web surfers are looking at more web pages in a single session than ever, but are spending less time per page. So for an individual's site to deliver customer satisfaction and build sales, effective content is of paramount importance.
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