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finance and marketing and sean silverthorne
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- When Worlds Collide: Facebook's Diminishing ROI for Business Users
- Do you find Facebook a helpful tool for maintaining and growing business contacts, or are you contemplating what Harvard Online editor Paul Michelman is about to do: "Defriend" all his business contacts. As a business tool, says Michelman, Facebook is not working, and it's...
- Blog posts 2008-07-24
- Where Did Japan Go Wrong?
- Twenty years ago, with George Bush Sr. in command of the country, the US was gripped with almost a national hysteria about Japan. The hottest read in business and government circles was Trading Places: How We Are Giving Our Future to Japan and How to Reclaim It,...
- Blog posts 2008-05-20
- Take Advantage of Recession
- An economic downturn is a great time to go after competitors, who likely will be retrenching rather than advancing. But you need two things before loading up. First, your financials must be in order, including a healthy balance sheet, cash, and little debt. Second, pick the right...
- Blog posts 2008-04-14
- The Middle Market: An Unglamorous Opportunity
- The middle market is that great area where customers on the low end of the income scale aspire to shop, and where high-end spenders fear to fall. Think Sears, T.J. Maxx, and Applebee's as prototype mid-market players. Harvard Business School marketing professor John Quelch thinks the middle...
- Blog posts 2008-03-26
- Fixing the Customer Lifetime Value Equation
- You've likely heard of the Customer Lifetime Value calculation, or CLV. Run your actual and projected costs in attracting and keeping a customer over a fixed time period and compare those expenses to the sales said customer is expected to produce. The result is a number called Net Present Value....
- Blog posts 2007-12-17
- John Kotter: Where's the Urgency?
- John Kotter is considered one of the great management gurus on the subject of organizational change, penning such business best sellers as The Heart of Change and Leading Change. Welcome back Kotter, a Harvard Business School professor emeritus, with his book A Sense of Urgency. His message:...
- Blog posts 2008-08-31
- A CEO's Lesson: Fire Yourself, Then Hire Yourself
- Managers need to learn skills and strategies for downsizing as well as building. There is a right way to take apart an organization. The wrong way was used by Home Depot's former CEO Bob Nardelli, according to Columbia Business School professor Rita McGrath on her blog post...
- Blog posts 2008-09-02
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