Resources
Show All Related Tags
Did you mean
marketing research (4,632 results), product marketing (850 results), MarketingProfs (174 results), marketing strategy (140 results), direct marketing (135 results)more...
Show Fewer Related Tags
Did you mean
marketing research (4,632 results), product marketing (850 results), MarketingProfs (174 results), marketing strategy (140 results), direct marketing (135 results), telemarketing (98 results), Internet marketing (83 results), email marketing (74 results), marketing communication (46 results), American Marketing Association (42 results), Integrated Marketing Communication (38 results), search engine marketing (34 results), international marketing (27 results), relationship marketing (17 results), mobile marketing (15 results), Direct Marketing Association (11 results), marketing effort (7 results), director of marketing (5 results), marketing company (5 results), marketing activity (4 results), chief marketing officer (3 results), marketing function (2 results), Carlson Marketing Group (1 results), vice president of marketing (1 results), marketing practice (1 results)fewer...
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Placebo Pricing: Why We (Might) Pay More For Less
- Under the intriguing title Are Your Prices High Enough? Harvard Business Review senior editor Bronwyn Fryer blogs on the idea that people's expectations about a product influence how they ultimately respond to it. Put two unmarked but identical bottles of wine before your friends. Tell them the...
- Blog posts 2008-03-18
- The Tyranny of the Balanced Scorecard in the Innovation Economy
- This article traces the rationale, features, development and application of the BSC in the past few years, and then provides a critical review of its key problematic effects on firms and their stakeholders in today's changing business environment. Five major problem areas are identified and discussed, with selected business examples....
- White papers 2005-06-02
- The Benevolence of the Baker: Fair Pricing Under the Threat of Customer Anger
- This paper has shown that a model of fairness in pricing can match several salient microeconomic observations about price adjustment. This includes the observation that prices are variable across customers and across certain time intervals (namely when there are "Specials") while they are relatively stable in response to other shocks....
- White papers 2003-11-03
- The Pricing and Profitability of Modular Clusters
- The last twenty years have witnessed the rise of disaggregated "Clusters" or "Networks" of firms. In these clusters the activities of R&D, product design, production, logistics and selling may be split up among hundreds or even thousands of firms. Different firms will design and produce the different modules of a...
- White papers 2003-08-01
- Align Your Brand With a Social Cause
- This article is about the brand management that specificy the a product should be branded with a social cause. In other words, Enhancing a brand in the name of a social cause can be tricky, but the reward goes beyond the bottom line. The main emphasise is for the...
- White papers 2003-07-14
- Building a Better Buyer-Seller Relationship
- This articles is about developing the public relation that the buyers and sellers in mature industrial markets that can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two. It defines how to turn short-term transactions into long-term relationships? ...
- White papers 2003-06-23
- What Your Competition is Telling You
- This article is about the market research that you always do to promote your sales . It defines one ways by observing your competitor. Your competitors, closely analyzed, can help you influence your own customers and help grow the market for your products and services. Competition keeps you hungry....
- White papers 2003-05-26
- Wake Up! Energizing Your Tired Customers
- This articles is about the way to have to deal with the customer. It emphasises to develop good public realtion with the customers and not as consumers only. This articles focuse on a statement as “Your customers know all your tricks. They are sick and tired of irrelevant products,...
- White papers 2002-08-26
- Variable Pricing: A Customer Learning Perspective
- Recent works question the benefit of Promotional Pricing (Hi-Lo) formats. This report, characterizes a setting in which cost-disadvantaged firms would rationally and profitably opt for the Hi-Lo format. Essentially, cost-disadvantaged retail firms, such as mall outlets and smaller chains lacking the economies of scale of their rivals, charge higher prices...
- White papers 2001-09-01
- Positive Affectivity and Accuracy in Social Network Perception
- This paper investigates how positive affectivity influences people's perception of the patterns of social relationships around them. Positive affectivity was measured as trait positive affect. The outcome variable was accuracy in the perception of informal patterns of social interaction in a group (i.e., the group's network structure). The results suggest...
- White papers 2001-08-16
Additional Resources
- Uniforms Help Companies Gain Market Share During Economic Downturns; Improve Bottom Lines
- WILMINGTON, Mass., May 21 /PRNewswire-FirstCall/ -- With signs of a recession all around us, now more than ever is an ideal time for the success-minded company to pro-actively advertise their business image and brand to gain market share. As Harvard Business School professor John A. Quelch notes: "It is...
- Articles 2008-05-21
- Buzz Marketing's Paul Dunay and Veotag Partner to Produce "Searchable" Podcasts
- Veotag, Inc. ( www.veotag.com ), a leading Web2.0 media publishing solutions provider, today announced that it haspartnered with blogger and integrated marketing expert Paul Dunay to"veotag" Dunay's podcasts for his blog, www.buzzmarketingfortech.blogspot.com . Dunay's blog, which featurespodcasts with experts such as Professor Clayton M. Christensen of HarvardBusiness School and writers...
- Articles 2008-05-20
- DFJ Gotham Ventures and Draper Fisher Jurvetson Award $250,000 to Winning Team at Second Annual DFJ East Coast Venture Challenge
- Cornell's Widetronix Beats 8 Other Teams with New, Longer-lasting Pacemaker Power Supply NEW YORK -- Leading early-stage venture firms DFJ Gotham Ventures and Draper Fisher Jurvetson announced today that Widetronix from Cornell secured first place at the second annual DFJ East Coast Venture Challenge at Columbia Business School...
- Articles 2008-05-16
- Minerva Announces CEO for Minerva Dawn Farms
- BARRETOS, Brazil, May 15 /PRNewswire-FirstCall/ -- Minerva S.A. (BOVESPA: BEEF3; Bloomberg: BEEF3.BZ; Reuters: BEEF3.SA), one of the market leaders in Brazil in the production and sale of beef products, leather and live cattle, announces to shareholders and the general market that Roberto Denuzzo will serve as CEO of Minerva...
- Articles 2008-05-15
- Big think strategy; how to leverage bold ideas and leave small thinking behind
- Big think strategy; how to leverage bold ideas and leave small thinking behind. Schmitt, Bernd H. Harvard Bus. School Press 2007 177 pages $29.95 Hardcover HD53 Schmitt (international business, Columbia Business School) argues that...
- Articles 2008-05-01
- Value merchants; demonstrating and documenting superior value in business markets
- Value merchants; demonstrating and documenting superior value in business markets. Anderson, James C. et al. Harvard Bus. School Press 2007 219 pages $35.00 Hardcover HF5415 Anderson Northwestern University, Kumar London Business School, and Narus...
- Articles 2008-05-01
- Operation China; from strategy to execution
- Operation China; from strategy to execution. Hexter, Jimmy and Jonathan Woetzel. Harvard Bus. School Press 2007 212 pages $29.95 Hardcover HD62 Hexter and Woetzel, consultants for McKinsey & Company, explain their methods for breaking...
- Articles 2008-05-01
- More than a numbers game: a brief history of accounting
- More than a numbers game: a brief history of accounting Thomas A. King John Wiley & Sons, Hoboken, NJ, 2006, xiii and 242 pp. Tom King is a US Certified Public Accountant who worked for Arthur Andersen, gained an MBA from the Harvard Business School, and has extensive business...
- Articles 2008-05-01
- CALENDAR
- MAKING A CASE FOR HARVARD Credit unions in today's competitive financial market must build trusted relationships with their members while keeping an eye to the future. The Advanced Leadership Institute, a challenging five-day program at one of the most highly respected business schools in the world, offers a framework...
- Articles 2008-04-30
- Paradigm Announces Three Additions to Its Board of Directors
- ParadigmManagement Services, LLC , the nation's leader in providing catastrophicand complex medical managementservices , today announced three new members to its Board of Directors. Roger Jenkins, Ph.D. has joined the Board and the CompensationCommittee. Dr. Jenkins is the Dean of the Farmer School of Business atMiami University of Ohio...
- Articles 2008-04-17
- << Previous
- page 1 of 1
- Next >>
Content Types
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
