We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries, and show that whether or not a piece of content ends up exclusive to one platform depends crucially on whether...
This paper combines new and old institutionalism to explain enduring differences in organizational strategies. We propose that differences in the influence of corporate departments lead their facilities to prioritize different external pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with particularly influential corporate...
Trust in buyer-supplier relationships is sometimes regarded as a competitive advantage because trust can increase the gains from trade for firms and their suppliers. This paper documents a particular type of competitive advantage conferred by trust. Using adoption rates of a new product as a case study, it was shown...
The Balanced Scorecard offers a previously unrecognized benefit: a new way of looking at the traditional organizational structure of cost and profit centers. Every unit, by contributing to effective strategy execution, has the opportunity to support and create profit. This capability has important implications for specifying objectives and evaluating the...
Capitalism is often defined as an economic system where private actors are allowed to own and control the use of property in accord with their own interests, and where the invisible hand of the pricing mechanism coordinates supply and demand in markets in a way that is automatically in the...
This paper develops a model for understanding liquidity via the pricing of limit orders. Limit orders can be well defined and priced with the tools of option pricing, allowing the complex tradeoff between transaction size and speed to be reduced to a single price. The option-based framework allows the properties...
This paper embeds legal considerations in mainstream management theory and frameworks. It proposes a systems approach to law and management that explains how law affects the competitive environment, the firm's resources, and the activities in the value chain. This is a dynamic model that recognizes that firms and markets are...
This article talks about computer-based model called "Dialogue Marketing" that interactively tracks and communicates with customers at the exact moments the customer deals with the company, be it during an address change or the purchase of a baby seat. This paper discusses how a company might launch dialogues during customer...
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. It turns out, however, that consumers like choice—but not too much of it. Presented with too many options, buyers may run to a competitor,...
Most companies already outsource a portion of their marketing function which is advertising. But what can one say about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside their own walls. And that is why more and more companies are turning to...
When firms adopt a reverse or breakaway positioning strategy, there is no pretense about what they're up to. Part of the appeal of their cleverly positioned product offerings comes from explicitly subverting convention through unconventional promotions, prices, and attributes. In contrast, companies that use stealth positioning adopt a covert approach....
Creativity is the lifeblood of innovation and marketing, but where does it come from and how should a company nurture this elusive trait? How does one explore creativity on the job—and use it to one's advantage?
This paper shows how surveys can be used to generate a measure of the amount of information and/or heterogeneity of preferences within a market. This measure can be employed as a regressor in empirical work where variance in the dependent variable (e.g., auction prices, retail price dispersion, or investment choices...
Is brand management issue faced by a powerful for-profit company such as Toyota the same as those navigated by an international Non-Government Organization NGO such as the Red Cross? Most of the organizations face a similar set of challenging questions as they enter the twenty-first century. How should they respond...
Cell phone use in Europe has long outstripped that in North America. The success of "Texting" in Europe has been explained by the viral nature of the medium, its relatively low pricing, and its large, easily accessible network. But the traction that texting gained within the advertising industry, in the...
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. This article presents the findings and insights into various issues related to marketing, based on the expertise of the professor. It highlights that making advertising hard to find is just one way companies...
Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. The pharmaceutical companies are spending several billion dollars a year to advertise directly to these consumers. Does Direct-To-Consumer Advertising DTCA make health consumers...
We argue that the field of International Business should evolve its rhetoric from the relatively uncontroversial idea that "History matters" to exploring how it matters. There are three conceptual reasons for doing so. First, historical variation is at least as good as contemporary cross-sectional variation in illuminating conceptual issues. As...
The traditional ABC (Activity Based-Costing) model has been difficult for many organizations to implement because of the high costs incurred to interview and survey people for the initial ABC model, the use of subjective and costly-to-validate time allocations, and the difficulty of maintaining and updating the model as: Processes and...
Innovative Designs (OTCBB: IVDN) is pleasedto announce that Serafino "Foge" Fazio has joined its ever-growing list ofconsultants. Mr. Fazio's coaching career has spanned 41 years; 5 years in High School,20 years in College, and 16 years in the National Football League. Hiscollege career started in 1967 at Boston...
Articles 2008-07-08
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