From the executive summary: ‘For decades, marketing theory and practice have been moving towards the market of one. Modern companies have learned to think in terms of customer-centricity. Marketers have the tools to separate out great customers from good customers and to focus their attention on most valuable tiers.’ Hence,...
Researches indicate that companies need to change their marketing strategies for achieving long-term goals. Most companies realize the importance of marketing techniques when they encounter heavy competition. The case study examines the marketing strategy used by a big conglomerate for boosting its business. The company re-gained its long lost image...
The price of a product is the amount of money that is charged in exchange for the product from the buyer in the market. It depends on the costs incurred in the manufacturing of the product. At the same time, the final price of the product should be set such...
Most managers will be involved in a price war at some point in their careers, and it's never too early to prepare. In fact, managers and companies that conduct intelligent analyses of the theater of operations may find they have more options than they think.
For effective management of a work process, it is imperative to measure it. Measurement provides an insight into the dynamics of the process and, therefore, facilitates the management of the same. The Balanced Scorecard BS is a comprehensive framework that translates the organizational vision and strategy into a coherent set...
Effective leaders, know that measurement and management systems play a critical role in communication; in establishing the culture and values of the organization; and in aligning diverse units, employees, and constituencies. This article describes how effective leaders customize their organization's measurement and management system to partner with their employees for...
From the executive summary: ‘The most important issue facing most managers in the difficult economy is making more money from the existing business without costly new initiatives. In most companies, everyone pays attention to profitability, but few companies have a process to systematically manage profits on a day-to-day basis. The...
The article highlights the fact that not every industry or company can benefit from performance-based pricing. But where there is a fit, PBP can be a powerful tool that merges the interests of buyers and sellers. Because pricing is such a difficult and complex arena, it has confounded sales and...
From the executive summary: ‘When times are good, pricing sins can be easily forgiven. But when the economy sours, a misguided pricing strategy can shrink profitability, warp customer relationships, and destroy a brand. When sales and profits are plummeting and customers are demanding better deals, the instinctive response is to...
This paper studies the interaction between cost accounting systems and pricing decisions in a setting where a monopolist sells a base product and related support services to customers whose preference for support services is known only to them. The paper considers two pricing mechanisms–Activity-Based Pricing ABP and traditional pricing, and...
The success of Internet sales lies not in lowering or standardizing e-prices, but in optimizing them. Despite the Internet's unique opportunities for testing prices, however, many firms fail to take advantage. The Article insists that to improve online pricing, companies need to replace traditional pricing groups with a new entrepreneurial...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c65363) has announced the addition of Strategic Management of Technology Transfer - The New Challenge on Campus to their offering A recent special advertisement supplement on Ireland in Fortune magazine depicted Ireland's progression from 'chronic dependency to technological leadership'...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c61705) has announced the addition of Information Technology for Management: Transforming Organizations in the Digital Economy, 6th Edition to their offering. This comprehensive new edition highlights this new technology and scores of others that are changing how organizations operate...
The role of government in the United States has changed over the past 10-15 years. Public services are now often provided by a complex network of partnerships, contracts, and alliances between government agencies, nonprofit organizations, and businesses, rather than by hierarchical government bureaucracy....
STANFORD, Calif. -- Investors who lived through the dot-com bubble are unlikely to forget it. But although the still-raw details of that era have been documented in countless publications--and are likely to be ensconced in MBA textbooks for decades to come--those who didn't experience it will probably...
STANFORD, Calif. -- (This story reports on research at the Stanford Graduate School of Business and appears in today's Stanford Knowledgebase, the free monthly electronic newsletter of thoughts, ideas and lectures at the Stanford Graduate School of Business, http://www.gsb.stanford.edu/news/knowledgebase.html.) You might think that the head...
STANFORD, Calif. -- (This story reports on research at the Stanford Graduate School of Business and appears in today's Stanford Knowledgebase, the free monthly electronic newsletter of thoughts, ideas and lectures at the Stanford Graduate School of Business, http://www.gsb.stanford.edu/news/knowledgebase.html.) Getting a product from the back...
CRAIGAVON, Northern Ireland and SEATTLE -- Almac Diagnostics and Rosetta Biosoftware announced today that Almac Diagnostics formerly ArraDx Ltd licensed the Rosetta ResolverR system for use in the development of novel microarray-based approaches for diagnosing cancer and predicting therapeutic outcomes. The Resolver system will also be used...
Business Editors/Education Writers/High-Tech Writers SANTA CLARA, Calif.--BUSINESS WIRE--March 13, 2003 Speakers and Attendees to Address Recent United Nations Technology Challenge The Center for Science, Technology, and Society at Santa Clara University today released the program for its international conference,...
Business Editors/Health/Medical Writers NEW YORK & HUDSON, Mass.--BUSINESS WIRE--March 10, 2003 Leading Medical References in Handheld Format Provide Physicians and Students with Critical Diagnostic Information at the Point-of-Care McGraw-Hill Professional (a division of The McGraw-Hill Companies (NYSE:MHP)),...
Articles 2003-03-10
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