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12 Resources for
marketing and institute for operations research
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- Dynamic Pricing Strategies With Reference Effects
- This paper considers the dynamic pricing problem of a monopolist firm in a market with repeated interactions, where demand is sensitive to the firm's pricing history. Consumers have memory and are prone to human decision making biases and cognitive limitations. As the firm manipulates prices, consumers form a reference price...
- White papers 2006-02-01
- Delegating Pricing Decisions in Competitive Markets With Symmetric and Asymmetric Information
- This paper examines the issue of price delegation versus centralized pricing in the context of a competitive market. Consistent with the past theoretical literature on price delegation, the contracting framework of agency theory is used. The firm designs and offers an optimal contract that will motivate the salesperson to work...
- White papers 2005-09-13
- Institute for Operations Research and the Management Sciences
- This paper investigates the problem of planning marketing mix in dynamic competitive markets. The authors extend the Lanchester model by incorporating interaction effects, constructing the marketing-mix algorithm that yields marketing-mix plans with strategic foresight, and developing the continuous-discrete estimation method to calibrate dynamic models of oligopoly using market data. Both...
- White papers 2005-03-04
- Time-Varying Competition
- Researchers typically assume that competitive intensity is invariant when the demand and cost conditions change. With this assumption, an increase in demand or cost will cause prices to increase. It introduces the notion of time-varying competition to the marketing literature by modeling the indirect effects of demand and cost variables...
- White papers 2005-02-10
- The Impact of Advancing Technology on Marketing and Academic Research
- Academic research in marketing often and rightfully tends to either build on well-established past research topics or follow well-established practices in industry. However, as technology advances, it might be possible to foresee some more enduring trends and focus research on future issues rather than on past issues. One approach would...
- White papers 2004-11-04
- Managing Digital Piracy: Pricing and Protection
- This paper analyzes the optimal choice of pricing schedules and technological deterrence levels in a market with digital piracy where sellers can influence the degree of piracy by implementing Digital Rights Management DRM systems. It is shown that a monopolist's optimal pricing schedule can be characterized as a simple combination...
- White papers 2004-09-01
- An Empirical Analysis of Determinants of Retailer Pricing Strategy
- This paper empirically investigates the determinants of retailers' pricing decisions. It finds that competitor factors explain the most variance in retailer pricing strategy. Only in the cases of price-promotion coordination and relative brand price do category and chain factors explain much variance in retailer pricing. These findings are derived from...
- White papers 2004-01-23
- Making Optimal Design Decisions for Next Generation Dispensing Tools
- The competitive environment faced by semiconductor equipment suppliers leaves no room for error when designing next generation tools. In addition, time to market, footprint, and equipment capabilities are all key to a successful product. At Cookson Electronics Equipment, tool designers used simulation to answer some difficult design questions, improve time...
- White papers 2003-10-31
- Contingent Pricing to Reduce Price Risks
- The price for a product may be set too low, causing the seller to leave money on the table, or too high, driving away potential buyers. Contingent pricing can be useful in mitigating these problems. In contingent pricing arrangements, price is contingent on whether the seller succeeds in obtaining a...
- White papers 2002-03-11
- A Simulation Case Study of Production Planning and Control in Printed Wiring Board Manufacturing
- Production planning and control in printed wiring board PWB manufacturing is becoming more difficult as PWB's technology is developing and the production routings become more complex. Simultaneously, the strategic importance of delivery accuracy, short delivery times, and production flexibility is increasing with the highly fluctuating demand and short product life...
- White papers 2001-11-14
- E-Commerce and Operations Research in Airline Planning, Marketing, and Distribution
- Many e-commerce principles were pioneered in the airline industry. These include the ?rst business-to-business electronic information exchange and industry wide electronic marketplace. This environment provided unprecedented opportunity for operations research OR modeling. By the mid-1980s airlines used customer shopping data to calibrate traveler demand- and-choice models, analyzed multi-channel product distribution...
- White papers 2001-04-01
- Train Station Passenger Flow Study
- With the increasing demand for public transportation due to congested highway, trains have become one of the most viable alternatives, especially for daily commuting. While transit agencies are excited with the increasing ridership, they are also challenged with a higher volume of passenger flow and longer queuing lines at the...
- White papers 2000-11-13
Additional Resources
- TOWONA Honored as No.1 in the Integrative Strength List of Mobile Digital TV Operators
- Report on Integrative Strength of Car-loaded Mobile Digital TV Media Operators in China Published in Beijing Following Six Months of Research BEIJING, June 20 /Xinhua-PRNewswire/ -- TOWONA Media Company announced today that the Company has been awarded the number 1 spot in a recent report on...
- Articles 2008-06-20
- Institutional Equity Veteran Joins Broadpoint
- Robert Meier Named Executive Managing Director and Head of Equities NEW YORK -- Broadpoint Capital, Inc., a broker-dealer subsidiary of Broadpoint Securities Group, Inc. (NASDAQ: BPSG), today announced that Robert Meier has joined the firm as an Executive Managing Director and Head of its Equity Capital Markets division....
- Articles 2008-06-16
- Research and Markets: First Data Corporation SWOT Analysis Contains a Study of the Major Internal and External Factors Affecting the Company
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/dd3417/first_data_corpora) has announced the addition of the "First Data Corporation - SWOT Analysis" companyprofile to their offering. Our First Data Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key...
- Articles 2008-06-11
- Research and Markets: Keep Fully up to Date on Your Competitors' Business Structure with Total System Services Inc. SWOT Analysis
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/5f0816/total_system_servi) has announced the addition of the "Total System Services Inc. - SWOT Analysis" companyprofile to their offering. Our Total System Services Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the...
- Articles 2008-06-11
- TowerGroup: OTC Derivatives Market Must Move Toward Electronification to Keep Regulators at Bay
- NEEDHAM, Mass. -- The operational processes that support the both lucrative and risky asset class of OTC (over-the-counter) derivatives are opaque and inefficient - a situation unacceptable to both dealers and the Fed. New research from TowerGroup explores the pressure mounting on the industry to move toward electronification as trade...
- Articles 2008-06-10
- Wall Street News Alert: Hot Stock on the Move: AFSE! June 10, 2008
- Wall Street News Alert's "stocks to watch" thismorning are: ALL Fuels & Energy Company (OTCBB: AFSE), GE (NYSE: GE), FirstSolar, Inc. (NASDAQ: FSLR) and Occidental Petroleum Corporation (NYSE: OXY). ALL Fuels & Energy Company (OTCBB: AFSE) is continuing to issue positivenews, and the company should have investors watching the stock...
- Articles 2008-06-10
- Wall Street News Alert: Breaking Investors Alert for Tuesday: AFSE! June 10, 2008
- Wall Street News Alert's "stocks to watch" thismorning are: ALL Fuels & Energy Company (OTCBB: AFSE), Transocean Inc.(NYSE: RIG), Chesapeake Energy Corporation (NYSE: CHK) and AnadarkoPetroleum Corporation (NYSE: APC). ALL Fuels & Energy Company (OTCBB: AFSE) is continuing to issue positivenews, and the company should have investors watching the stock...
- Articles 2008-06-10
- The Growth Rate of China's Fund Scale Is Expected To Slow Down In 2008, Due To the Corrections in the Forth Quarter Of 2007
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c94279) has announced the addition of China Fund Industry Report, 2007-2008 to their offering. The report gives you an overview of the status quo of Chinese fund industry and an in-depth analysis of the supervision policy, the market environment, the operating performance,...
- Articles 2008-06-10
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