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- Six Ways to Deal With a Back-Stabber
- The Find: An astonishing 50 percent of advertising and marketing executives report having been stabbed in the back by a colleague at some point in their careers. The Source: A national survey from The Creative Group, which provides specialized staff to the marketing, advertising, creative and web...
- Blog posts 2008-07-18
- Global Middle Class to Double in 30 Years
- The Find: The global middle class is set to more than double between 2000 and 2030 offering massive opportunities -- and massive challenges -- to managers at multinational companies. The Source: "The New Global Middle Class- Potentially Profitable but Also Unpredictable" in Knowledge @Wharton. ...
- Blog posts 2008-07-10
- Chinese Managers Underestimated in the West
- The Find: According to one recent survey, complacent western managers "hugely underestimate" their Chinese counterparts while overestimating their own skills. The Source: The Global Management Challenge study from the Institute of Leadership & Management ILM. The Takeaway: The ILM surveyed 325 managers...
- Blog posts 2008-07-02
- Harvard's Anita Elberse: Forget the "Long Tail"
- The Find: One Harvard Business School professor crunches the numbers and comes up with a startling conclusion for those in the media biz: forget the long tail, aim for the occasional and old fashioned blockbuster. The Source: An alaysis of sales patterns in the music and home-video...
- Blog posts 2008-06-30
- Could Tags Make Brand Research Obsolete?
- The Find: Given that your brand is essentially whatever your customers say it is, a new website is using tags to bring brand information out of customers' heads and into the light. The Source: The Consumerist blog. The Takeaway: Brands are intangible, mysterious,...
- Blog posts 2008-05-22
- Three Strategies for Successful Pricing During a Downtown
- The Find: With the economy tanking, and inflation on the rise, pricing is both more important and trickier than ever, but expert guidance is available to keep managers from making critical mistakes. The Source: An interview with Tony Cram of Britain's Ashridge Business School in the Financial...
- Blog posts 2008-05-19
- Another Twist in Behavioral Econ: Trade-Ins More Effective Than Discounts
- The Find: Consumers are more willing to buy a new product as part of a trade-in deal than they would be if they were shopping for it separately -- even if the price was the same. The Source: Findings from Wharton School student research ...
- Blog posts 2008-05-07
- Survey: CEO Candor On the (Steep) Decline
- The Find: Top U.S. CEOs issued 21 percent more confusing and misleading statements last year than they did in 2006 -- and 85 percent more than they did just five years ago. The Source: The 2007 Rittenhouse Rankings survey. ...
- Blog posts 2008-05-06
- Would Anyone Tell a Friend?
- Shop.org's Strategy & Information Forum is going on this week in Orlando. The theme this year: Web 2.0 and it's implications for retailing. Neil Clemmons from the Experience Matters blog is attending and picked up a simple but powerful insight from keynote speaker, Andy Sernovitz, one of the founders of...
- Blog posts 2008-01-25
- Online Clutter Dilutes Brands' Impact
- The amount U.S. companies spend on online advertising is set to double in four years, Information Week reports today. It's no secret that more and more big brands are creating a presence for themselves online, but what exactly are all those advertising dollars buying? According to a study reported in...
- Blog posts 2008-01-18
- A Chorus of Critics Tells Marketers: Stop Targeting 'Influencials'
- There was no shortage of brands employing viral marketing in 2007 (here are the top 1o viral videos of the year). Many of these campaigns are genuinely funny, but the question remains, what's the best way to spread a viral campaign as widely as possible? Some hold to the idea...
- Blog posts 2008-01-11
- Should Managers Study the Liberal Arts?
- Here at BNET we have a whole blog dedicated to all things MBA-- all the hows and whys of going to business school. Today on his blog, Marginal Revolution, economist Tyler Cower talks about the ROI on a liberal arts education. What does studying the cultural products of man yield?...
- Blog posts 2007-12-17
- Top 10 Viral Videos of 2007
- Thinking of trying viral marketing but not sure what's contagious? One place to start is to look at past campaigns that succeeded on a massive scale. Viral marketing firm GoViral released today the top 10 viral videos of 2007, proving once again that everyone loves a man in a...
- Blog posts 2007-12-17
- Courting Key Influencers May Be Wasted Effort
- Oprah's been hitting the campaign trail with Democratic presidential hopeful Barack Obama and Chuck Norris is stumping for Mike Huckabee in hopes that the celebrity support will sway wavering voters (trust us, this has something to do with business). However, recent research suggests that celebrity endorsement won't help the candidates...
- Blog posts 2007-12-14
- The Secrets of Recruiting and Motivating Talent
- We've posted several times about what is and is not key to motivating employees. Do employees want fun, work-life balance, a pleasant office environment, or a boss with an iron will? The exact formula for a truly motivated team remains elusive, but new research out yesterday from consulting firm Watson...
- Blog posts 2007-12-12
- Should You Fire Your Worst Customers?
- Customer Relationship Management is a hot business concept right now, and why not? It makes a lot of sense. Use quantitative methods to determine the value of individual customers, and give perks and privileges to high-value customers. A company can either try to turn low-value customers into high-value ones, or...
- Blog posts 2007-12-12
- Supermarket Surprise: Traffic to Branded Sites Soars
- Think online marketing is only for hip tech products and cool brands targeted at web-savvy youth? Not true, reports AdAge today. In fact, branded sites for packaged goods like rice and breakfast cereal have seen a surge in traffic in the last year: Staid old supermarket staples, once scoffed...
- Blog posts 2007-12-10
- Six Keys to Better Communication and Better Financial Performance
- Our recent post centered on a Harvard Business Review IdeaCast about what skills managers were missing got a lot of attention. Managers, it seems, want to know what's more important--soft communication skills or more hard-hosed traits like perseverance? Global Consulting firm Watson Wyatt weighed in yesterday with its 2007/2008 Communication...
- Blog posts 2007-12-05
- Nokia Studies Circular Entertainment; Yale Looks At Reputation Economies
- A new global study out today from Nokia and The Future Laboratory has found that by 2012 one quarter of entertainment will be generated "within peer communities" rather than by media companies. Nokia calls the phenomenon "circular entertainment." Tom Savigar, Trends Director at The Future Laboratory, comments: "Consumers are...
- Blog posts 2007-12-03
- Are the Best Brands Caricatures?
- This week a team of researchers in the UK announced findings that indicate police would be better off using caricatures of suspects, rather than the traditional sketches we're all familiar with. Apparently people find it easier to recognize a caricature. Brand managers and marketers are likewise interested in making their...
- Blog posts 2007-11-28
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