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marketing and jon greer

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BNET Resources

What To Do When a Crisis Hits: Crisis communications experts like to say that every organization is going to have a crisis sooner or later, and that in fact, the underlying reasons for your crisis are probably already festering in your organization. Larry Smith, president of the Institute for Crisis Management, likes to point...; Tags: Crisis, Corporate Communications, Financial Accounting, Marketing, Finance, Jon Greer; Blog posts 2008-07-18
Rules of Engagement for Blogger Relations: Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...; Tags: Public relations, Blogging, Jon Greer, blog, Blogger; Blog posts 2008-07-14
Maybe It's Time to Start a Vlog: A lot of people are still struggling with the notion of whether blogging is something that they will have to do in order to remain competitive. In general, I believe the answer is a qualified 'yes.' I don't think you've got to create a journalistic blog (like...; Tags: Corporate communications, Blogging, Jon Greer, video, vLog, Simon; Blog posts 2008-07-11
The C-Level Isn't Reading Newspapers Anymore: They're on the Web: There's a fascinating study that came out from Forbes.com and Gartner about the media habits of C-level executives. The key takeaway: the C-level gets more of its information from the web than from traditional media. This blows apart the argument regarding online media relations and blogger relations...; Tags: Channel management, Jon Greer, C-Level Executives, Web; Blog posts 2008-07-10
How to Know If Your Corporate Reputation Needs Fixing: When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management." Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...; Tags: Jon Greer; Blog posts 2008-07-08

Turning Journalists Into PR People: There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...; Tags: Jon Greer, public relations, media, PR people; Blog posts 2008-07-07
The Fundamentals of a Strong PR Department: Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...; Tags: Advertising & Promotion, Jon Greer, public relations, PR Department, media; Blog posts 2008-07-03
Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Jon Greer; Blog posts 2008-07-01
Press Release Writing Tips From the New York Times: It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'" The Times took as a starting point a press release about the alleged toxicity...; Tags: Jon Greer, public relations, New York Times Co.; Blog posts 2008-06-30
A Case of Extraordinary Customer Service: This is a little weekend item about Maui Jim, the sunglass maker. I've had Maui Jims for several years now, but I continue to be blown away by their commitment to customer service and how it makes me feel about their brand. They're not cheap (mine cost about $200 and...; Tags: Branding, Jon Greer, Maui; Blog posts 2008-06-28
Gatorade Ball Girl Viral Video Makes a Big Splash: It's been awhile since a viral video has made the rounds online as fast as the Gatorade "ball girl" video above. Cool use of viral video, but here's my question: the Gatorade branding is so subtle, does it work? If the idea is just to get us talking about Gatorade...; Tags: Corporate communications, Jon Greer, Gatorade, ball girl, video; Blog posts 2008-06-26
Get Ready to Produce Web Videos For Your Business: You know that at some point, you're going to have to start producing video about your company for the web. It's actually a lot easier than you think: you need a digital camcorder and video editing software and then someplace like Youtube to upload it to. ...; Tags: Corporate communications, Jon Greer, Internet video, video, Sybase Inc.; Blog posts 2008-06-25
Job-Hungry Journalists Turning to PR: There has always been a steady stream of media people making the career transition into PR. But with the serious financial and business model problems plaguing most major media, journalists who once looked down their noses at what they call "the dark side" are starting to think that things might...; Tags: Jon Greer, public relations; Blog posts 2008-06-24
Comparing the Benefits of Trained Versus Untrained Bloggers: Here's a follow-up on Monday's Catching Flack post about whether it's better or worse for PR that bloggers are now being offered journalism training from the Society of Professional Journalists. The vote so far on the poll: 14 for trained bloggers, 3 for untrained. I was glad...; Tags: Public relations, Quality, Jon Greer, benefit; Blog posts 2008-06-20
Are Better Trained Bloggers Better For PR?: Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...; Tags: Blogging, Jon Greer, public relations, blogger, media; Blog posts 2008-06-16
More McClellan Fall Out: I Told You So: Leave it to a lawyer-turned-journalist to be the one to take the bait and use the Scott McClellan tell-all as an opportunity to rip the PR industry. I told you this would be one of the consequences of McClellan's sell out. It happened on CBS Sunday Morning...; Tags: Jon Greer, public relations; Blog posts 2008-06-13
This Just In: Sex Still Sells: In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...; Tags: Public relations, Blogging, Jon Greer, EW.com; Blog posts 2008-06-12
Poor Evaluation Methods Remain the Achilles Heel of PR: According to the USC-Annenberg study of PR departments, PR is doing a somewhat better job of evaluating its contribution to the achievement of key corporate goals, but we remain far from successful in developing and using evaluation methods that really get the bosses' attention. "The authors believe that the...; Tags: Jon Greer, Achilles heel, public relations; Blog posts 2008-06-03
Best Practices of PR Departments: How do the best PR departments operate? The authors of the USC-Annenberg study of PR departments compiled a list of 13 best practices among the more than 500 PR departments that responded to their survey: Maintain a higher than average ratio of PR budget to gross revenue....; Tags: best practice, Jon Greer, public relations, PR Department, organization-wide adoption, strategy; Blog posts 2008-06-06
PR's Relationship With Top Management is Improving: According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds with conventional wisdom, which has PR people perpetually wringing their hands about their perceived lack...; Tags: Jon Greer, PR Practitioners, public relations; Blog posts 2008-06-05