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27 Resources for

marketing and jonathan haeber

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BNET Resources

Marketing Blogs You Can't Miss: From AdAge comes the ultimate list of marketing blogs you can't afford to miss. As of today, there are 580 media and marketing blogs, ranked using eight criteria. Before you visit AdAge's list, however, be prepared for a few hours of aimless browsing as you pick up jewels of insight...; Tags: Marketing research, RSS, Jonathan Haeber, AdAge, marketing, marketing blog; Blog posts 2008-03-24
A Lesson from "Pepsi Blue": The early adopters are always coming up with creative ways to subvert the system. Many see aggressive marketing - rightly so in most cases - as something ripe for criticism. So most online aficionados have adopted a code-word. The code-word is not only something to watch out for (and perhaps...; Tags: Jonathan Haeber, PepsiCo, code-word; Blog posts 2008-03-20
Google's Leaked Guide Unveils Clues: Google quality raters are paid about $15/hr to browse around and ensure that sites contain useful information. In a sweeping twist about a week ago, the latest guidebook for quality raters was leaked - let's call it "GoogleGate," just because I haven't heard it used before. ...; Tags: E-business/E-commerce, Jonathan Haeber, rater, Google Inc.; Blog posts 2008-03-19
Maximize Your Landing Page Conversion: There are a few things every web designer should know before they make the first slice in Photoshop. Patricia Hursh, from Search Engine Land, offers the eight essentials for BtoB landing pages. I'll summarize below. Relevance. All too often, a firm makes a single landing page...; Tags: Jonathan Haeber, Search Engine Land; Blog posts 2008-03-16
Four Gray Hat Marketing Techniques: Deciding on whether or not to adopt a black hat marketing technique is probably a no-brainer for most -- but what about those who have no moral qualms about adopting some ethically gray techniques. I'm listing these techniques not as encouragement to do them -- in fact I see it...; Tags: Jonathan Haeber, social bookmarking, marketing; Blog posts 2008-03-13

Eye-tracking vs Mouse-tracking - Which is Most Effective?: Getting the big picture view of a user's interest in a site helps target the sweet spot of a typical page on your site. On the web, this was most commonly done with eye tracking. The problem with eye tracking for the vast majority of web marketers was that its...; Tags: Mice, Channel management, Jonathan Haeber, mouse; Blog posts 2008-03-07
Why a Search Audit is Essential: Hordes of firms are taking their search marketing strategy in-house. It's a recent phenomenon; in the past, freelancers and consultants, were the go-to point-people. In order to make that critical choice, and other decisions, about your future web marketing strategy you should perform a site audit. What does an audit...; Tags: SEARCH, Marketing research, Financial accounting, Jonathan Haeber, search engine optimization, SEO audit, audit, paid search; Blog posts 2008-03-05
How Your Search Marketing May Be "Short" Sighted: I like to call the early days of web marketing the 'apple pie a la mode' days. Back then, all you had to do was fill a web page with specific valuable keywords ("mortgage online", for example) and the traffic just flowed in -- easy peasy. ...; Tags: Mortgages, Jonathan Haeber, mortgage, long tail, apple pie, marketing; Blog posts 2008-03-03
Three Reasons Why Trust Matters Online: Gone are the days that a local hardware store built its foundations upon local trust by word of mouth. No longer do you have to know the first name of your clients or take them out for a game of golf. Today, transactions are done online -- sometimes even without...; Tags: Marketing research, SEARCH, Jonathan Haeber, Trust Matters Online, Trust Matters, marketing; Blog posts 2008-03-03
Spending on Mobile Marketing: I was at the Search Marketing Expo today, and while listening to a presentation on building your own tracking mechanisms for search, I glanced around to see something that was both ominous and revealing. Dozens or others in the room were browsing the Internet. That may not seem exciting to...; Tags: Advertising & Promotion, INTERNET, Jonathan Haeber, mobile marketing, mobile; Blog posts 2008-02-29
Education Lags in Online Marketing: U.S. News & World Report lists 1,370 business schools in the U.S. Many of them offer traditional business, management, finance, and marketing related courses -- but a surprising number lack a curriculum that includes online marketing. Fewer offer the most basic courses in search engine marketing. ...; Tags: Marketing research, SEARCH, Jonathan Haeber, marketing, industry; Blog posts 2008-02-28
What a Front-page Digg Story Will Get You...: In online marketing, an inbound link is legal tender for improving your valuable keyword rankings on Google or Yahoo! For years, marketers have been scraping the web and putting in the grunt work to try to lobby other site owners for links to their sites. It paid off, but...; Tags: Jonathan Haeber, Digg; Blog posts 2008-02-25
How Can Depriving a Customer Help?: Upon opening the San Francisco Chronicle yesterday, I scanned through pieces heralding the end of HD-DVD and the death of the middle class to find a little hidden graf. Burger King joints near Las Vegas did the unthinkable. They took away our beloved Whoppers. Sure,...; Tags: Jonathan Haeber, Whopper, Dunkin, Donut; Blog posts 2008-02-20
Why Local Culture Matters in Marketing: All too often, a marketer looks at a product; has an idea of how to deliver the message; sets up a snazzy concept; and then sets 'er free. Many successful campaigns also interject a bit of satire and humor. Did we miss a step? Abolutely. In marketing, it's not...; Tags: Jonathan Haeber, Jesus, marketing; Blog posts 2008-02-13
Four Traits to Look for in Prospective New Media Hires: As the world becomes more and more connected, you're going to need to begin investing in new media. And looking for a new media guru is worlds different than finding an accountant or a sales representative, for example. It seems that the foam rising to the top is comprised of...; Tags: Web 2.0, Team management, Channel management, Jonathan Haeber, trait, hire, Web; Blog posts 2008-02-01
Only .05% of Green Marketing Claims Not False or Misleading: Green marketing is said to give the choice to the consumer. And with the precipitous rise of brands like Whole Foods and Toyota Prius, consumers are more aware than ever of the impact their purchases make. But what if the vast majority of the messaging they receive is wrong? What...; Tags: Marketing research, Jonathan Haeber, Green Marketing; Blog posts 2008-01-31
Fastest Growing Languages on the Net?: Which language is the rising power on our series of tubes? Behind English, Our Pacific Rim protégés in China are barreling ahead in the online world. Despite a large block of IP addresses being censored by the 'Great Firewall of China,' Chinese web users now number 166 million --...; Tags: INTERNET, Jonathan Haeber; Blog posts 2008-01-18
Why Design Your Site for Mobile Phones?: I don't know about you, but I ride mass transit every day. Granted, it is the city of San Francisco, and it is one of the most connected cities in the country, but I'm sure the same axiom would hold across every urban area in the U.S. Until today,...; Tags: Advertising & Promotion, Telecom & Utilities, Cellular phones, Jonathan Haeber, mobile, phone, cell phone; Blog posts 2008-01-15
Online Video Consumed by Half the Connected Population: One might say Google paid too much for YouTube, but did they? I mean, really, did they? Year-over-year, daily online video watchers has doubled, meaning 48% of internet users now make video part of their online fare. This is certainly a larger figure than was reported earlier this year, but...; Tags: Corporate communications, Connected Corp., Jonathan Haeber, online video, YouTube Inc., video; Blog posts 2008-01-10
China's Mobile Phone Users Are Double the U.S. Population: The Chinese Ministry of Information wants the world to know how connected their population is. In fact, it may not be too difficult for a country over one billion strong to report that 539.4 million Chinese now use mobile phones, which would trump the entire American adult population more than...; Tags: Broadband Internet, INTERNET, TELECOMMUNICATIONS, Cellular phones, Jonathan Haeber, Chinese Ministry of Information, broadband, cell phone, mobile; Blog posts 2008-01-07