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lori deschene and manufacturing and marketing

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The Violent World of Soft Drink Distribution
In retail stores, certain shelf space is like prime real estate, while other spots are a little less desirable. Coke and Pepsi know they're at war, and their men in the trenches are prepared to fight. Recently, two delivery men -- one from Pepsi and the other...
Tags: Lori Deschene, Marketing, Manufacturing, Business Operations, Branding, Food & Beverage, Real Estate, Retail, Coke, Beverage, PepsiCo
Blog posts 2007-10-16
What to Do if Your Product Catches on Fire
Passengers evacuated from a China Airlines plane that caught fire at an Okinawa airport complained the flight crew provided poor evacuation instructions. Perhaps the flight crew should take a lesson in competency from the maintenance staffers who meticulously whited-out the company's name and logo on the burnt aircraft's remains. That's right. The...
Tags: Accident, Media, China Airlines, Branding, Human Resources, Manufacturing, Marketing, Lori Deschene, Aerospace & Defense, Policies And Procedures
Blog posts 2007-08-23
Five Ways to Do Damage Control Like Mattel
If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...
Tags: Public Relations, Mattel Inc., Manufacturing, Sales Strategy, Strategy, Marketing, Corporate Communications, Sales, Management, Lori Deschene
Blog posts 2007-08-15
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