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- When New Marketing Fails: Who Wants a Meatball Sundae?
- In his new book, "Meatball Sundae: Is Your Marketing Out of Sync?" -- available on December 27th -- Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone....
- Blog posts 2007-12-17
- When Is It Wise to Sacrifice Profitability for Market Share?
- Motorola's chief executive, Ed Zander, will hand over the reigns on January 1st, 2008. Zander's adamant it was his decision: "[It was] my date, my doing, my time frame." He even added that he'd told his wife he intended to be CEO for four years only. If you've followed Motorola's...
- Blog posts 2007-11-30
- It's Friday; Do You Know Where Your Marketing Strategy Is?
- Every now and then, you have to put down the spreadsheets and overrated business books in favor of something a little lighter especially on Fridays. Since it's just a day shy of December, we're obviously way overdue for a Christmas-related post. Just in the Saint nick of time, here's a little link love for...
- Blog posts 2007-11-30
- The Key to Wooing Holiday Shoppers
- For a lot of consumers, it's going to be a lean holiday season. Which retailers will get the un-pinched pennies? Possibly the greenest. According to a Deloitte survey, one in five shoppers will be buying green this holiday season -- and they're willing to pay more to do so. ...
- Blog posts 2007-11-28
- Word-of-Mouth Case Studies and Insights from the WOMMA Summit
- Last week, the Word of Mouth Marketing Association WOMMA held it's third annual summit in Las Vegas. Thanks to Mike Spataro of Visible Technologies for attending the three-day event, and recapping some of the highlights on his blog. If you're looking for some great word-of-mouth case studies, take...
- Blog posts 2007-11-19
- Jimmy Dean Loses One of its Best Customers; May Gain More as a Result
- You can do a lot of things with a 12-ounce Jimmy Dean sausage -- make mini sausage chimichangas, adhere to a diet with the reduced fat variety, or really tick off a 30-year customer. After learning that Jimmy Dean did away with the 16-ounce pack and increased pricing for the...
- Blog posts 2007-11-13
- Local Brands Win in Emerging Markets
- It's not easy to go up against an established brand, but in emerging markets, consumers are looking for more than just a well-known name; they're looking for the best bang for their buck (or yen or peso...). Young & Rubicam's BrandAsset Valuator survey looked at 10 emerging markets and identified their most...
- Blog posts 2007-10-25
- GodTube: Fastest Growing Site on the Net Says Idle Hands No More
- According to ABC News, GodTube -- a Christian-focused user generated content site that is not, in fact, run by God -- is one of the fastest growing sites on the Internet right now. Chris Wyatt, founder and CEO, said the site attracts over 3 million unique visitors a month. Perhaps...
- Blog posts 2007-10-23
- Make Your Brand More Interactive and Responsive
- AdWeek ran a feature article, "How Consumers Help Build a Brand's DNA," that details how some companies use interactive marketing strategies to identify and then respond to customers' wants. Some examples include: BMW found during a cross-country promotional tour that Mini Cooper owners didn't like their car's cupholders and front-seat mechanisms. The company responded...
- Blog posts 2007-08-31
- A Lesson in Branding: How Apple Appeals to Teens
- A recent Business Week article took a look at Apple's imprint in the teen market since Gen-Y fell in love with the iPod, presenting some interesting tidbits about Apple's appeal: CNW Marketing Research found that 70 percent of teens think an iPhone will impress...
- Blog posts 2007-08-22
- Does Your Company Go Both Ways?
- There's an interesting post on MSNBC's Ads of the Weird blog today about Levi's 501 jeans and their latest commercial, made in two versions: one that brings a mystery woman to the man in 501s -- for straight audiences -- and one with a mystery man -- for gay audiences. The gay rendition...
- Blog posts 2007-08-21
- Stay True to Your Strategic Core
- Imagine this: your company's markets itself as a purveyor of healthy, simple meals. Your soups are low-sodium, you educate consumers about whole grains on your website, and you partner with the American Heart Association to help wipe out heart disease. You've also been selling luxury chocolates for 40 years, bringing...
- Blog posts 2007-08-10
- HP's "Mind Control" Marketing Campaign Addresses Teens
- According to Brand Week, Hewlett-Packard has upgraded its back-to-school campaign to broaden its scope of influence. Whereas last year HP's efforts focused on traditional media channels, this year 70 percent of the company's marketing dollars will finance online efforts, representing a shift in HP's target market from parents to teens,...
- Blog posts 2007-07-25
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