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lori deschene and marketing and strategy

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When Is It Wise to Sacrifice Profitability for Market Share?
Motorola's chief executive, Ed Zander, will hand over the reigns on January 1st, 2008. Zander's adamant it was his decision: "[It was] my date, my doing, my time frame." He even added that he'd told his wife he intended to be CEO for four years only. If you've followed Motorola's...
Tags: Management, Lori Deschene, Finance, Marketing, Strategy, Marketing Research, Financial Accounting, Pricing, Harvard Business School Press, Motorola Inc., Ed Zander
Blog posts 2007-11-30
Is an "Open" Strategy Right For You?
Some critics called Amazon's Kindle electronic book reader overpriced and poorly designed, while others hailed it "the book of the future." There may be truth on both sides of the debate, but nonetheless, consumers have spoken, and their response has been highly favorable. Now there's just one thing standing in the way of...
Tags: Management, Personal Technology, Lori Deschene, Advertising & Promotion, Marketing, Online Communications, E-books, Strategy, Social Networking, Amazon Kindle, Amazon.com Inc., Article, Mozilla Firefox, Facebook, Salesforce.com Inc.
Blog posts 2007-11-28
Disney's MVNO Failure: Wishing Upon a Star Not a Good Strategy
Disney's decision to shut down its MVNO has critics questioning whether any company can succeed using the business model. Mobile ESPN and Amp'd Mobile couldn't make it work, but Helio's holding strong (with the help of a lot of cash.) Fortune offered some insight into the challenges...
Tags: Strategy, Lori Deschene, Marketing, Peripherals, Hardware, Telecom & Utilities, Advertising & Promotion, Corporate Communications, Mice, Amp'd Mobile Inc., Mobile, Disney Corp.
Blog posts 2007-09-28
How to Build Brand Loyalty in a Niche Market
The blogosphere is a-buzz today with talk about Nike's new Air Native N7 -- a sneaker specially designed for Native American feet, which are wider and taller than the average foot. The N7 is expected to accomplish quite a bit.  Not only will the shoe combat obesity and diabetes (all...
Tags: Nike Inc., Brand, Lori Deschene, Marketing, Management, Strategy, Branding, Globalization, N7, Native, Blogosphere, Brand Loyalty
Blog posts 2007-09-26
Viacom's Digital Strategy Leaves Users Lost in the Web
The Machinist tech blog posted an interesting article about Britney Spears' VMA performance (stay with me --  this is relevant, I swear). The blogger noted how it was nearly impossible to locate the clip online -- even on YouTube. Why the hassle finding the pop-tart's phoned-in performance? Viacom's copyright claim....
Tags: Google Inc., Strategy, Corporate Communications, Viacom Inc., YouTube Inc., Network, Web, Advertising & Promotion, Marketing, Lori Deschene
Blog posts 2007-09-13
The Secrets to Toyota's Success
Toyota's set an ambitious sales target (planning to trump GM's 1978 record of 9.55 million vehicles sold) but according to analysts, the goal is attainable. What's the secret to Toyota's success? Some people say long-termism. The Prius wasn't immediately profitable for Toyota, but the company saw down the road to an...
Tags: Product Marketing, Product Development, Toyota Motor Corp., Strategy, Research & Development, Business Operations, Marketing, Management, Lori Deschene
Blog posts 2007-08-31
How to Stay Competitive in the Digital Era
Adapting to the continually changing needs of the marketplace requires innovation, and at the moment, that means shifting strategies to operate within a digital framework. HarperCollins seems to be on the right track when it comes to leveraging technology to stay competitive. Samples from 14 new HarperCollins...
Tags: Marketing, Management, Lori Deschene, Channel Management, Advertising & Promotion, RSS, HarperCollins, Internet, Strategy
Blog posts 2007-08-16
Five Ways to Do Damage Control Like Mattel
If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...
Tags: Public Relations, Mattel Inc., Manufacturing, Sales Strategy, Strategy, Marketing, Corporate Communications, Sales, Management, Lori Deschene
Blog posts 2007-08-15
Stay True to Your Strategic Core
Imagine this: your company's markets itself as a purveyor of healthy, simple meals. Your soups are low-sodium, you educate consumers about whole grains on your website, and you partner with the American Heart Association to help wipe out heart disease. You've also been selling luxury chocolates for 40 years, bringing...
Tags: Lori Deschene, Marketing Research, Brand, Branding, Management, Marketing, Strategy
Blog posts 2007-08-10
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