Resources

59 Resources for

marketing and marketing communication

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DePaul University and USA Strategies , a marketing communication firm, are conducting a joint study on the potential effects of radio frequency identification on marketing strategies
DePaul University and USA Strategies (http://usa-strategies.com), a marketing communication firm, are conducting a joint study on the potential effects of radio frequency identification RRD on marketing strategies. The study will explore such aspects as in-store data mining and real-time targeted marketing.
Tags: DePaul University, marketing, marketing communication, marketing strategy, radio, RFID
Research articles 2006-02-01
SAS® Real-Time Decision Manager Coordinates Marketing Communications Across All Channels
Inbound Marketing Presents Tremendous Opportunity to Increase Profitability and Enhance the Customer Experience
Tags: marketing, marketing communication, SAS Institute
Research articles 2007-09-17
Cabletron to hold marketing communications job fair; Fast growing computer networking company looking to fill wide range of marketing positions
ROCHESTER, N.H.--BUSINESS WIRE--March 15, 1995--In an effort targeted at radically expanding its in-house marketing communications capabilities, Cabletron Systems (NYSE: CS) announced today it will be holding a Marketing Career Fair on March 21, 1995 at the Colonial Hilton in Wakefield, Mass., from 4 to 9 p.m.
Tags: Cabletron Systems, job, marketing, marketing communication
Research articles 1995-03-15
Shop turns to collaboration tool ; Mccann relies on intranet, extranet portal, allowing clients to see campaign in progress.(McCann WorldGroup)
McCann WorldGroup, part of Interpublic Group of Cos. Inc., is among a growing number of marketing communications agencies using collaboration software for internal and external communications. MCT:collaborative, the agency's marketing communication McCann WorldGroup, part of Interpublic Group of Cos. Inc., is among a...
Tags: collaboration, collaboration tool, Extranet, Intranet, marketing, marketing communication, tool
Research articles 2001-06-25
With the right set of tools you can think globally, act locally.(Viewpoint)(Global Works service marketing communications consultancies)(Viewpoint essay)
Byline: Randall Rothenberg Byline: Randall Rothenberg
Tags: marketing, marketing communication, tool
Research articles 2006-10-16
Compaq Selects the AnalytiX System Data Mart Technology to Drive Reseller Marketing Communications
ENGLEWOOD, Colo.--BUSINESS WIRE--March 26, 1998--Customer Insight Company, a Metromail company and leading provider of customer-centric marketing software and solutions, today announced that Compaq Computer Corp. licensed the AnalytiXR System software.
Tags: Compaq Computer Corp., marketing, marketing communication
Research articles 1998-03-26
Cathy Melcher Named Vice President, Marketing Communications at OAO Technology Solutions, Inc
GREENBELT, Md. -- OAO Technology Solutions, Inc. OAOT announced today that Cathy Melcher has been named Vice President of Marketing Communications. In this role, she will be responsible for marketing communications campaigns in addition to executive communications programs for Mr. Sidney Fuchs, OAOT's President and CEO.
Tags: marketing, marketing communication
Research articles 2007-08-06
ACNielsen.(Lisa Lee promoted )(Brief article)
ACNielsen has expanded the role of Lisa Lee. She will now be the executive director, corporate & marketing communications for ACNielsen's Asia-Pacific and Europe regions. The appointment adds the company's European region to Lee's ... ACNielsen has expanded the role of Lisa Lee. She...
Tags: ACNielsen, marketing, marketing communication
Research articles 2006-04-01
Judy Hu to Lead GE Advertising and Marketing Communications
Business Editors
Tags: advertisement, General Electric Co., marketing, marketing communication
Research articles 2002-08-09
Oshkosh Truck Promotes Ann Stawski to Vice President, Marketing Communications
OSHKOSH, Wis. -- Oshkosh Truck Corporation (NYSE:OSK), a leading manufacturer of specialty vehicles and vehicle bodies, today announced that it has promoted Ann Stawski to Vice President, Marketing Communications. Stawski was most recently Director, Marketing Communications for Pierce Manufacturing Inc., and Medtec Ambulances, subsidiaries of Oshkosh Truck Corporation. Stawski replaces...
Tags: marketing, marketing communication, Oshkosh Truck Corp.
Research articles 2007-05-18
Compaq Announces Marketing Communications Executive Appointment
HOUSTON--BUSINESS WIRE--Aug. 26, 1997--
Tags: Compaq Computer Corp., marketing, marketing communication
Research articles 1997-08-26
Ashland Inc. (Jobs and People).(Lisa M. Huston appointed to manager of marketing)(Brief Article)
Lisa M. Huston has been named manager of marketing communications in the Ashland Inc.'s corporate affairs group. Ms. Huston will manage the ... Lisa M. Huston has been named manager of marketing communications in the Ashland Inc.'s corporate affairs group. Ms. Huston will ...
Tags: job, M., marketing, marketing communication
Research articles 2002-10-14
Calif. McD co-op taps Foran firm - McDonald's Central Valley Operators group's marketing contract goes to Dana Foran Marketing Communications - Brief Article
FRESNO, Calif. -- The 60-unit McDonald's Central Valley Operators group in California awarded a new marketing contract to Sacramento-based Dana Foran Marketing Communications.
Tags: marketing, marketing communication, McDonald's Corp.
Research articles 1995-04-17
Ashland Inc. (Jobs and People).(Julie Treon names marketing communications manager)(Brief Article)
Julie Treon has been named manager of marketing communications in the corporate affairs department of Ashland Inc. Ms. Treon will be ... Julie Treon has been named manager of marketing communications in the corporate affairs department of Ashland Inc. Ms. Treon will be ...
Tags: job, marketing, marketing communication
Research articles 2003-06-09
Regina O'Brien; Senior director-national advertising and marketing communications Comcast Corp.(Special Report: Hispanic Creative Advertising Awar)
Byline: laurel wentz Byline: laurel wentz
Tags: advertisement, Comcast Corp., marketing, marketing communication
Research articles 2006-09-25
The scoop on electronic commerce. (using the Internet's World Wide Web for marketing communication will be subject of "IW's Management Today" series on CNBC)(1)(Brief Article)
00-00-0000 Are you ready for the next wave in marketing communications? Electronic commerce via the Internet's World Wide Web will be the focus of Sept. 23 and 24 segments of "IW's Management Today" on CNBC, airing Saturday and Sun 00-00-0000 Are you ready...
Tags: CNBC, Internet, marketing, marketing communication, WWW
Research articles 1995-09-18
Partner Communications Welcomes the Pope and the Pilgrims with Special Services, Enhanced Coverage and Joint Marketing Communication with Telecom Italia Mobile
Business Editors
Tags: marketing, marketing communication, mobile, Telecom Italia
Research articles 2000-03-20
Kerri Martin; Marketing communications manager, Mini Cooper division, BMW of North America.(Special Report: Women to Watch)
Byline: Jean Halliday Byline: Jean Halliday
Tags: BMW AG, marketing, marketing communication, women
Research articles 2004-06-07
13: Charlotte McKines; Merck & Co., Executive director-integrated marketing communications.(Power Players)(Brief Article)
Ad budget: $1.14 billion Ad budget: $1.14 billion
Tags: marketing, marketing communication, Merck & Co. Inc.
Research articles 2002-10-07
Maureen McGuire, VP-integrated marketing communications; IBM Corp.(Marketer of the Year)
Byline: Kate Maddox Byline: Kate Maddox
Tags: IBM Corp., marketing, marketing communication
Research articles 2002-12-09
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