Resources

12 Resources for

marketing and marketing executive

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Six Ways to Deal With a Back-Stabber: The Find: An astonishing 50 percent of advertising and marketing executives report having been stabbed in the back by a colleague at some point in their careers. The Source: A national survey from The Creative Group, which provides specialized staff to the marketing, advertising, creative and web...; Tags: Marketing Executive, Advertisement, Jessica Stillman, Marketing, Marketing Research, Creative Group; Blog posts 2008-07-18
Give CMOs time to do their jobs.(Viewpoint)(Brief Article): A prevailing, if unfortunate, belief is that marketing is discretionary. Now, a new study finds chief marketing executives are, too. A prevailing, if unfortunate, belief is that marketing is discretionary. Now, a new study finds chief marketing executives are, too.; Tags: CMOS, job, marketing, marketing executive; Research articles 2004-05-10
NBC. (People & Calendar).(the NBC Agency adds marketing executives)(Brief Article): The NBC Agency added marketing executives: JODI FLICKER, to the newly created position of senior marketing director, and SHARON MERLE-LIEBERMAN as marketing services director. Flicker comes from ... The NBC Agency added marketing executives: JODI FLICKER, to the newly created position of senior...; Tags: marketing, NBC Universal Inc., marketing executive, agency; Research articles 2003-06-30
Marketing shakeup under way at Chrysler; Non-Omnicom consultants hired; PentaMark now in `holding pattern'.(Brief Article): Two new top marketing executives at DaimlerChrysler's Chrysler Group are shaking things up. Two new top marketing executives at DaimlerChrysler's Chrysler Group are shaking things up.; Tags: Chrysler LLC, marketing, marketing executive; Research articles 2001-06-04
SUV sellers pin hopes on new hires ; Land Rover, Isuzu sign up big guns in marketing to boost sagging sales.(Jon Williams last week joined Land Rover of North America)(Brief Article): Two sport-utility marketers suffering sales declines have hired new top marketing executives. Two sport-utility marketers suffering sales declines have hired new top marketing executives.; Tags: Land Rover, marketing, marketing executive, sales, SUV; Research articles 2001-03-05

Hilton Gaming appoints casino marketing executives: LAS VEGAS--BUSINESS WIRE--June 10, 1997--Hilton Gaming Corp. Tuesday announced the appointment of two senior casino marketing executives.; Tags: game, Hilton Hotels Corp., marketing, marketing executive; Research articles 1997-06-10
General Motors to Revitalize Marketing Efforts.(Originated from The Indianapolis Star): DETROIT--Jan. 9--General Motors Corp.'s top marketing executive on Monday gave a primer on how the automaker intends to revitalize the way it sells cars and trucks. DETROIT--Jan. 9--General Motors Corp.'s top marketing executive on Monday gave a primer on how the automaker intends to revitalize the...; Tags: General Motors Corp., marketing, marketing executive; Research articles 1996-01-09
Marketing Executive Is Promoted to No. 2 Post at Delta Air Lines.: By Nancy Fonti, The Atlanta Journal and Constitution Knight Ridder/Tribune Business News By Nancy Fonti, The Atlanta Journal and Constitution Knight Ridder/Tribune Business News; Tags: Delta Air Lines Inc., marketing, Marketing Executive, NANCY FONTI; Research articles 2001-05-02
Put Your Money Where the Value Is: Marketing budgets are under increasing scrutiny and executives are being asked to contribute more to the sales effort. But, the tried and true marketing vehicles that have been effective in the past are not delivering the same results. Marketing executives are struggling to identify the programs which will produce the...; Tags: BluePrint Marketing, Marketing Budget, Marketing Executive, Sales Strategy, Marketing Research, Sales, Marketing; White papers 2004-07-01
Marketing Executives' Jobs: More Than What They Seem: Marketing executives promote brands, products, services, and companies. They persuade people to purchase their brands or services and make sure that commodity conduits function smoothly. Marketing executives need to be creative to raise brand, product, or service awareness, and they need to be analytical to understand market segments. Marketing executives...; Tags: Job, EmploymentCrossing, Marketing Executive, Marketing Research, Marketing; White papers 2007-11-20
Marketing Executive CV: A marketing executive CV should be prepared in a similar way as you would prepare a sales and marketing CV. The first step towards preparing a marketing executive CV that will land you an interview is researching the organization being applied to and the position being applied for. With this...; Tags: CV, Marketing Executive, Marketing Research, Marketing; Tools & templates 2009-01-01
Marketing Executive Takes Reins of Bank of America's $145 Million Ad Budget.: By Rick Rothacker, The Charlotte Observer, N.C. Knight Ridder/Tribune Business News By Rick Rothacker, The Charlotte Observer, N.C. Knight Ridder/Tribune Business News; Tags: advertisement, Bank of America Corp., marketing, Marketing Executive; Research articles 2001-11-02

Additional Resources

ABC hired veteran marketing and promotion executive Steve Sohmer as executive VP, marketing, advertising and promotion. (The People Meeter).(Brief Article): ABC hired veteran marketing and promotion executive Steve Sobmer as executive VP, marketing, advertising and promotion. Sobmer formerly led promotional efforts at NBC when that ... ABC hired veteran marketing and promotion executive Steve Sobmer as executive VP, marketing, advertising and promotion. Sobmer formerly...; Tags: ABC Inc., advertisement, marketing; Research articles 2002-08-12
Advanced Machine Vision Corporation Adds New Marketing and Sales Executive: MEDFORD, Ore.--BUSINESS WIRE--April 19, 1999-- Advanced Machine Vision Corporation (Nasdaq:AMVC) announced today that Rodney W. Larson became Vice President, Marketing and Sales, of AMV's SRC VISION, Inc. subsidiary. Larson was previously General Manager of Frigoscandia, Inc., a $55 million revenue unit of FMC Corporation. In October 1998, FMC...; Tags: Business Wire, FMC Corp., MARKETING, SALES; Research articles 1999-04-19
Capella Education Company Names Ken Sobaski as President and Chief Operating Officer; Online University Hires Experienced Sales, Marketing, and Service Executive to Join Executive Leadership Team: MINNEAPOLIS -- Capella Education Company, parent corporation of Capella University, an accrediteda online university headquartered in Minneapolis, announced today that Kenneth Sobaski has been appointed to the position of president and chief operating officer of Capella Education Company. Sobaski will be responsible for the strategic and operational leadership of Capella's...; Tags: marketing, sales; Research articles 2006-02-20
Perfect Market Technologies Appoints Rishad Tobaccowala to Board of Directors; Marketing and Strategy Guru Joins Board of Snap.com's Parent: PASADENA, Calif. -- Perfect Market Technologies, Inc., operator of Snap.com, today announced it has appointed Rishad Tobaccowala to the company's Board of Directors. As a marketing and strategy executive who has worked with a wide spectrum of clients and companies during his more than 25 year career, Mr. Tobaccowala brings...; Tags: board, board of directors, company, marketing, Snap, strategy; Research articles 2006-09-18
Hines appointed to Prudential marketing and communications post: NEWARK, N.J.--BUSINESS WIRE--Aug. 27, 1996--Michael J. Hines has joined the Prudential Insurance Company of America as vice president of marketing and communications, Executive Vice President Rodger A. Lawson today announced.; Tags: marketing, Prudential Insurance Company of America; Research articles 1996-08-27
Everdream Expands Executive Team; Names Seasoned Executive as Chief Marketing Officer: FREMONT, Calif. -- Everdream Corporation, a leading provider of hosted desktop management services, today announced that Ed Mueller has joined its executive team as chief marketing officer. Mueller will be responsible for maintaining a broad and comprehensive marketing organization that incorporates all functions related to strategy, product management, product marketing,...; Research articles 2005-10-05
Synopsys names executive VP, senior VP of corporate marketing and senior VP of human resources: MOUNTAIN VIEW, Calif.--BUSINESS WIRE--July 18, 1995--Synopsys, Inc. (NASDAQ: SNPS) has appointed an executive vice president and named two new senior vice presidents to its executive management team. Bill Lattin, who most recently served as senior vice president of corporate marketing, has been appointed executive vice president. Former Texas Instruments...; Tags: corporate marketing, Human Resources, marketing; Research articles 1995-07-18
Xiotech Names Michael J. Stolz Executive Vice President Of Marketing; 20-year Industry Sales and Marketing Expert to Spearhead Worldwide Marketing Initiatives: EDEN PRAIRIE, Minn. -- Xiotech Corporation, the storage networking innovator, today announced the appointment of Mike Stolz as Executive Vice President EVP of Marketing. A 20-year industry veteran, Mr. Stolz has held senior executive positions at Adaptec, Eurologic and CyberStorage Systems. He brings Xiotech a proven track record in developing...; Tags: marketing; Research articles 2004-08-23