<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[marketing and marketing executive Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+marketing+executive.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and marketing executive]]></description>
	<s:counts start="0" returned="12" found="12" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Marketing Executive CV]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1151057]]></link>
		<description><![CDATA[A marketing executive CV should be prepared in a similar way as you would prepare a sales and marketing CV. The first step towards preparing a marketing executive CV that will land you an interview is researching the organization being applied to and the position being applied for. With this...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cv.html"><![CDATA[CV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Six Ways to Deal With a Back-Stabber]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=499]]></link>
		<description><![CDATA[  	The Find: An astonishing 50 percent of advertising and marketing executives report having been stabbed in the back by a colleague at some point in their careers.  	The Source: A national survey from The Creative Group, which provides specialized staff to the marketing, advertising, creative and web...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 18 Jul 2008 10:38:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/creative+group.html"><![CDATA[Creative Group]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Executives' Jobs: More Than What They Seem]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=380750]]></link>
		<description><![CDATA[Marketing executives promote brands, products, services, and companies. They persuade people to purchase their brands or services and make sure that commodity conduits function smoothly. Marketing executives need to be creative to raise brand, product, or service awareness, and they need to be analytical to understand market segments. Marketing executives...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 20 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/employmentcrossing.html"><![CDATA[EmploymentCrossing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Put Your Money Where the Value Is]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=167789]]></link>
		<description><![CDATA[Marketing budgets are under increasing scrutiny and executives are being asked to contribute more to the sales effort. But, the tried and true marketing vehicles that have been effective in the past are not delivering the same results. Marketing executives are struggling to identify the programs which will produce the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blueprint+marketing.html"><![CDATA[BluePrint Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+budget.html"><![CDATA[Marketing Budget]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Give CMOs time to do their jobs.(Viewpoint)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200405/ai_n25571118]]></link>
		<description><![CDATA[A prevailing, if unfortunate, belief is that marketing is  discretionary. Now, a new study finds chief marketing executives are,  too.    A prevailing, if unfortunate, belief is that marketing is  discretionary. Now, a new study finds chief marketing executives are,  too.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cmos.html"><![CDATA[CMOS]]></category>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[job]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[NBC. (People & Calendar).(the NBC Agency adds marketing executives)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200306/ai_n17990476]]></link>
		<description><![CDATA[The NBC Agency added marketing executives: JODI FLICKER, to the  newly created position of senior marketing director, and SHARON  MERLE-LIEBERMAN as marketing services director. Flicker comes from  ...    The NBC Agency added marketing executives: JODI FLICKER, to the  newly created position of senior...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jun 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Executive Takes Reins of Bank of America's $145 Million Ad Budget.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200111/ai_n21557199]]></link>
		<description><![CDATA[By Rick Rothacker, The Charlotte Observer, N.C. Knight  Ridder/Tribune Business News    By Rick Rothacker, The Charlotte Observer, N.C. Knight  Ridder/Tribune Business News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 02 Nov 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/bank+of+america+corp..html"><![CDATA[Bank of America Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BAC</category>
		<category domain="tickers">BAC</category>
	</item>
	<item>
		<title><![CDATA[Marketing shakeup under way at Chrysler; Non-Omnicom consultants hired; PentaMark now in `holding pattern'.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200106/ai_n25597258]]></link>
		<description><![CDATA[Two new top marketing executives at DaimlerChrysler's Chrysler  Group are shaking things up.    Two new top marketing executives at DaimlerChrysler's Chrysler  Group are shaking things up.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Executive Is Promoted to No. 2 Post at Delta Air Lines.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200105/ai_n21501400]]></link>
		<description><![CDATA[By Nancy Fonti, The Atlanta Journal and Constitution Knight  Ridder/Tribune Business News    By Nancy Fonti, The Atlanta Journal and Constitution Knight  Ridder/Tribune Business News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 02 May 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/delta+air+lines+inc..html"><![CDATA[Delta Air Lines Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/nancy+fonti.html"><![CDATA[NANCY FONTI]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DAL</category>
		<category domain="tickers">DAL</category>
	</item>
	<item>
		<title><![CDATA[SUV sellers pin hopes on new hires ; Land Rover, Isuzu sign up big guns in marketing to boost sagging sales.(Jon Williams last week joined Land Rover of North America)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200103/ai_n25596614]]></link>
		<description><![CDATA[Two sport-utility marketers suffering sales declines have hired new  top marketing executives.    Two sport-utility marketers suffering sales declines have hired new  top marketing executives.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Mar 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/land+rover.html"><![CDATA[Land Rover]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/suv.html"><![CDATA[SUV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Hilton Gaming appoints casino marketing executives]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1997_June_10/ai_19485334]]></link>
		<description><![CDATA[LAS VEGAS--BUSINESS WIRE--June 10, 1997--Hilton Gaming Corp. Tuesday announced the appointment of two senior casino marketing executives.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 Jun 1997 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/hilton+hotels+corp..html"><![CDATA[Hilton Hotels Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HLT</category>
		<category domain="tickers">HLT</category>
	</item>
	<item>
		<title><![CDATA[General Motors to Revitalize Marketing Efforts.(Originated from The Indianapolis Star)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_199601/ai_n22306451]]></link>
		<description><![CDATA[DETROIT--Jan. 9--General Motors Corp.'s top marketing executive  on Monday gave a primer on how the automaker intends to revitalize the  way it sells cars and trucks.  DETROIT--Jan. 9--General Motors Corp.'s top marketing executive  on Monday gave a primer on how the automaker intends to revitalize the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 09 Jan 1996 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
</channel>
</rss>
