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• Strategic Management And Entrepreneurship

  BNET - 2003-01-01

  The characteristics of a good entrepreneur will reflect if he/she is able to manage the business strategically. A few slides explicitly talk about formulating and implementing the strategies in a business house. It intrigues the five important tasks management tasks. Any strategic management is incomplete if the process is not...

  Tags: University Of Houston, Entrepreneur, Strategic Management, Entrepreneurship, Strategy, Leadership, Swot analysis, Management, Marketing, Marketing Research

• Market Segmentation And Product Positioning

  BNET - 2003-01-01

  Different individuals have different needs, wants and preferences. An organization cannot fulfill the needs and wants of all sections of the society. It has to focus on a definite group of individuals in order to market its product. Market segmentation is the process of dividing the market into various sub-groups...

  Tags: University Of Houston, Market-segmentation, Positioning, Branding, Marketing Research, Marketing

• Extreme Observations and Diversification in Latin American Emerging Equity Markets

  BNET

  This paper focuses on the tails of the unconditional distribution of Latin American emerging markets stock returns. The paper explores their implications for portfolio diversification according to the safety first principle. The paper also finds that the Latin American emerging markets have significantly fatter tails than industrial markets, especially, the...

  Tags: University Of Houston, Tail, Diversification, Equity, Asset Management, Financial Services, Marketing Research, Investment, Operational Planning, Business Operations, Marketing, Finance