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- How To Optimize The Brand-Customer Relationship Across Multiple Contact Points
- The Martha Stewart brand, synonymous with the notion of raising the quality of living in and around the home, drives diverse and complimentary publishing, television, branded merchandise, and retail businesses. These businesses are diverse, but the Martha Stewart brand is the key asset optimizing the value of the franchise. Martha...
- White papers 2001-06-01
- 1-800-FLOWERS.COM Inc. F4Q09 (Qtr End 06/28/2009) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions. We will go first to Eric Beder with Brean Murray. Eric Beder - Brean Murray Could you talk a little bit what's happening with your florist as a group? How are they weathering this downturn and what are you guys doing to help them? Chris...
- Earnings calls 2009-08-20
- Kmart Rejuvenates Jaclyn Smith So Shoppers Forget Martha Stewart
- As recently detailed in this blog, Sears is giving apparel a boost with new styles and some holiday purchasing incentives, but sibling Kmart also has been vigorously reinventing a fashion program that’s facing a big void with the loss of the Martha Stewart Everyday brand. Over the...
- Blog posts 2009-11-02
- Brand stand: Flick puts Kmart's weight behind Martha Stewart.(new brand of home textiles)(Kmart Corp. General Merchandise Marketing President Warren Flick)(Interview)
- Kmart Corp. General Merchandise Marketing Pres Warren Flick says that the discount retail chain will make Martha Stewart-brand home textiles the centerpiece of its textile retailing operation. Flick said that the prospects of Martha Stewart developing intKmart Corp. General Merchandise Marketing Pres Warren Flick says that the discount retail chain...
- Research articles 1996-05-06
- MARTHA STEWART ENTERTAINS CHELSEA MOVE: MAY BRING MAGAZINE, TV, MARKETING UNITS TO LANDMARKED STARRETT-LEHIGH BUILDING.
- Martha Stewart is considering a move way west, to Chelsea's Starrett-Lehigh Building. The doyenne of good taste is negotiating for room at 601 W. 26th St. to consolidate her magazine office, which is at 20 W. 43rd St., and her television studio a...
- Research articles 1999-06-21
Additional Resources
- Martha Stewart adds vice president.
- Staff Martha Stewart Living Omnimedia has named Elizabeth Talerman vice president and senior director of marketing for the merchandising division. In this position, Talerman will be responsible for all marketing initiatives for the merchandising segment as the company rolls...
- Research articles 2007-03-01
- Martha Stewart Stole My Soul
- From the headlines: Martha Stewart's neighbors protest her attempt to copyright the name of their town for use on a line of products.So the residents of Katonah, NY -- a posh enclave originally named for a Native American tribal chief -- don't want Martha Stewart to turn their town into...
- Blog posts 2007-07-27
- Kmart, Martha hope new Star System shines.(Martha Stewart Living Omnimedia, instore household linens marketing)(Brief Article)
- TROY, MI -- Martha Stewart Living Omnimedia and Kmart have announced the implementation of their new Star merchandising strategy with the Martha Stewart Everyday MSE product line. Intended to help consumers find the tier of product best suit TROY,...
- Research articles 2001-10-29
- Macy's Bets Big on Martha Stewart.
- By Carole Sloan Cincinnati - Macy's is placing significant emphasis on the upcoming exclusive Martha Stewart Collection to turn around its sluggish home business. In addition to product, the Martha Stewart Collection represents "large amounts...
- Research articles 2007-05-21
- Macy's Bets Big on Martha Stewart (Home Textiles Today)
- Cincinnati -- Macy's is placing significant emphasis on the upcoming exclusive Martha Stewart Collection to turn around its sluggish home business. In addition to product, the Martha Stewart Collection represents "large amounts of marketing and presentation efforts and investment," said Terry Lundgren, president, chairman and...
- Research articles 2007-05-21
- Guilty Verdict Jeopardizes Martha Stewart Brand.
- By Robert Weisman, The Boston Globe Knight Ridder/Tribune Business News Mar. 6--Now the question is: What verdict will consumers deliver to the Martha Stewart brand? With the 62-year-old domestic diva's conviction yesterday, Martha watchers said her magazine, television show, and...
- Research articles 2004-03-06
- Kmart launches Silver Label in Martha Stewart Everyday: first-ever toy catalog key to aggressive holiday marketing - line of bed and bath products
- NEW YORK -- Kmart has aligned key marketing and merchandising efforts for the fall and holiday months, launching the Martha Stewart Everyday Silver Label in bed and bath and its first-ever toy catalog.
- Research articles 1997-10-06
- Kmart adopts new grading system - Martha Stewart Everday marketing - Brief Article
- TROY, MICH. -- Kmart plans to institute a three-, four- and five-star grading system on all Martha Stewart Everday product categories broad enough to have a good, better and best merchandising strategy. MSE bed and bath products and cookware are the first categories to feature this new star system, a...
- Research articles 2001-11-05
- MySpace Welcomes MediaLink (and Wenda Millard!): The Complete Internal Memo [MediaMemo]
- As Kara Swisher just reported, News Corp.'s MySpace NWS has hired media consultants Media Link, along with MediaLink president and Yahoo YHOO veteran Wenda Harris Millard, to overhaul the social network's sales group. Here's the complete internal memo from CEO Owen Van Natta, which describes Millard's position as head of...
- News items 2009-08-20
- Lifetime: brand will give mag staying power. (Marketing & Advertising).(Brief Article)
- When Lifetime Television earlier this summer said it plans to launch a consumer magazine next year, it wasn't the first women's television brand to extend into print. Indeed, women's media today has become a multiplatform affair: Think Oprah Winfrey, Rosie O'Donnell...
- Research articles 2002-08-05
- BIG-BOX RETAILERS BOOM IN '97: MARTHA MAKES MAJOR IMPACT ON MASS RETAILING
- NEW YORK-Ms. Martha Stewart herself is being credited with making the largest impact on home textiles retailing in 1997. The Martha Stewart Everyday comprehensive collection at Kmart was hailed by industry sources for both its marketing and design. NEW YORK-Ms. Martha Stewart herself is...
- Research articles 1998-07-20
- Kmart launching Martha's RTA (Furniture Today)
- New York-- Kmart will launch its exclusive Martha Stewart Everyday ready-to-assemble furniture this Sunday with a big marketing blast including regional circulars, national TV, and features in Martha Stewart publications and on the Kmart Web site. New York-- Kmart will launch its exclusive Martha Stewart...
- Research articles 2005-07-04
- Wenda Harris Millard heads to MySpace
- ADOTAS — In the continued shakeup of the declining social network, the online advertising veteran Wenda Harris Millard is expected to be appointed to oversee all advertising sales. According to Kara Swisher, Harris, who is president of New York- and Los Angeles-based media consultancy Media Link, will also remain there...
- News items 2009-08-21
- Martha Stewart Living Omnimedia Q4 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. The floor is now open for questions. Operator Instructions. And your first question comes from the line of Richard Ingrassia, Roth Capital Partners. Richard Ingrassia - Roth Capital Partners Okay. Two questions if I can. Charles and Allison you both mentioned cuts in corporate overhead,...
- Earnings calls 2009-02-25
- MySpace Memo: Media Link Will Refocus Ad Strategy On 'Day-To-Day Basis'
- MySpace CEO Owen Van Natta’s memo outlining the relationship with ad and marketing consultancy Media Link is out and MediaMemo’s Peter Kafka has it here. As Van Natta says, the company needs to find the right balance between content and commerce. Media Link, which is headed by ad vet...
- External links 2009-08-20
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