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	<title><![CDATA[marketing and martha stewart Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and martha stewart]]></description>
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		<title><![CDATA[Kmart Rejuvenates Jaclyn Smith So Shoppers Forget Martha Stewart]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10004792/kmart-rejuvenates-jaclyn-smith-so-shoppers-forget-marth-stewart/]]></link>
		<description><![CDATA[As recently detailed in this blog, Sears is giving apparel a boost with new styles and some holiday purchasing incentives, but sibling Kmart also has been vigorously reinventing a fashion program thatâ€™s facing a big void with the loss of the Martha Stewart Everyday brand.    Over the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 02 Nov 2009 16:56:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/k+mart.html"><![CDATA[K Mart]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/jaclyn+smith.html"><![CDATA[Jaclyn Smith]]></category>
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		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
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		<title><![CDATA[1-800-FLOWERS.COM Inc. F4Q09 (Qtr End 06/28/2009) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14058_23-333377.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions. We will go first to Eric Beder with Brean Murray. Eric Beder - Brean Murray Could you talk a little bit what's happening with your florist as a group? How are they weathering this downturn and what are you guys doing to help them? Chris...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 20 Aug 2009 13:27:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/1-800-flowers.com+inc..html"><![CDATA[1-800-Flowers.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
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		<title><![CDATA[How To Optimize The Brand-Customer Relationship Across Multiple Contact Points]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=57867]]></link>
		<description><![CDATA[The Martha Stewart brand, synonymous with the notion of raising the quality of living in and around the home, drives diverse and complimentary publishing, television, branded merchandise, and retail businesses. These businesses are diverse, but the Martha Stewart brand is the key asset optimizing the value of the franchise. Martha...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[MARTHA STEWART ENTERTAINS CHELSEA MOVE: MAY BRING MAGAZINE, TV, MARKETING UNITS TO LANDMARKED STARRETT-LEHIGH BUILDING.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5254/is_199906/ai_n20242215]]></link>
		<description><![CDATA[Martha Stewart is considering a move way west, to Chelsea's  Starrett-Lehigh Building.     The doyenne of good taste is negotiating for room at 601 W. 26th  St. to consolidate her magazine office, which is at 20 W. 43rd St., and  her television studio a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Jun 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Brand stand: Flick puts Kmart's weight behind Martha Stewart.(new brand of home textiles)(Kmart Corp. General Merchandise Marketing President Warren Flick)(Interview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4360/is_199605/ai_n15244392]]></link>
		<description><![CDATA[Kmart Corp. General Merchandise Marketing Pres Warren Flick says that the discount retail chain will make Martha Stewart-brand home textiles the centerpiece of its textile retailing operation. Flick said that the prospects of Martha Stewart developing intKmart Corp. General Merchandise Marketing Pres Warren Flick says that the discount retail chain...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 May 1996 00:00:00 -0700</pubDate>
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