McDonald's Corp.

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• Food Companies More Responsible in the UK?

  BNET - 2009-09-09

  McDonald's eggs come exclusively from free-range chickens grown without antibiotics or genetically modified feed ingredients. In the UK, that is. In the U.S., it's a different story. And when McDonald's here started looking into different, potentially more humane ways of slaughtering chickens, who did...

  Tags: Food, U.K., McDonald's Corp., Food & Beverage, Channel Management, Manufacturing, Marketing, Katherine Glover

• It's National 'Pick On McDonald's' Week

  BNET - 2009-08-24

  In the mood for "talking smack" about McDonald's? Join the club. Carl's Jr. spent last week dissing the Big Mac and McDonald's new Angus burger, and now Burger King is "trash-talking McDonald's Double Cheeseburger." It's mostly a size war; both rivals say McDonald's makes puny products. CKE...

  Tags: McDonald's Corp., Jr., Hardee, Advertising & Promotion, Telecommunications, Marketing, Katherine Glover

• The McSecrets Of Their McSuccess

  BNET - 2009-08-11

  Despite the economic doom and gloom at least one company has continued to prosper throughout the recession. Yesterday McDonald's posted an analyst-beating monthly sales rise -- a trend that has now lasted several years. While its rivals, such as Burger King and Starbucks, continue to struggle, McDonald's' "Plan To Win" strategy has...

  Tags: Brand, McDonald's Corp., Branding, Marketing, Stuart Cross

• McDonald's Can Afford To Be Silly

  BNET - 2009-07-24

  We are a nation of unnecessary lists. Rolling Stone magazine has its ridiculous 100 Greatest Guitarists of All Time. People has its Sexiest Men Alive. Fortune tells us the best places to work, though number 14 on its 2006 list, HomeBanc Mortgage, filed for bankruptcy the following year. ...

  Tags: City, McDonald's Corp., Litigation, Workforce Management, Marketing Research, Personal Finance, Business Operations, Human Resources, Marketing, Ian Ritter

• McDonald’s Corporation Q2 2009 Earnings Call Transcript

  Seeking Alpha - 2009-07-23

  Question-and-Answer SessionMary Kay Shaw Thanks, Pete. I'll now open the call for questions. Operator instructions. And the first question is from David Palmer from UBS. David Palmer – UBS Hi. In the – Ralph, in the U.S., the McCafe launch has been successful, you've said in terms of your...

  Tags: Media, Call Transcript, Earnings, McDonald's Corp., UBS AG, Sales Strategy, Advertising & Promotion, Sales Force Management, Sales, Marketing, Seeking Alpha

• Annoying McDonald's Coffee Commercials Seem to Work

  BNET - 2009-06-01

  It looks like McDonald's is gaining some ground on Starbucks in the quick-service coffee war, according to one survey. Respondents who chose McDonald's as their go-to place increased from 4.9 percent in February to 5.4 percent in May, according to Worthington, Ohio-based BIGResearch's just released quarterly Consumer Intentions and Actions...

  Tags: Starbucks Corp., McDonald's Corp., Marketing Research, Marketing, Ian Ritter

• Food Roundup: McDonald's Dumps Mr. Pibb, Wal-Mart Opens Supermercado, Melamine Replaced and More

  BNET - 2009-05-01

  Dr Pepper to join Coke products as McDonald's staple -- The burger chain is removing Coca-Cola products Mr. Pibb and Powerade from its fountain machines to make room for Dr Pepper, which will soon be available at all McDonald's nationwide. Coke, Diet Coke, Sprite and Hi-C Orange will stay in...

  Tags: Food, Wal-Mart Stores Inc., McDonald's Corp., McCurry, Chavez, Food & Beverage, Product Development, Product Marketing, Manufacturing, Research & Development, Business Operations, Marketing, Katherine Glover

• Food Roundup: Coke is Power Brand, Dunkin' is Donuts Brand, and More

  BNET - 2009-03-24

  Food companies among top 100 power brands -- Coca-Cola maintained its No. 1 spot in CoreBrand's annual "Brand Power" index this year, while rival PepsiCo plummeted further to No. 18 from No. 11, after being No. 4 in 2005. Starbucks dropped to No. 14, down from No. 10 in 2007....

  Tags: Food, Brand, McDonald's Corp., Pilgrim, Branding, Food & Beverage, Marketing, Manufacturing, Katherine Glover

• McDonalds Corp. Q4 2008 Earnings Call Transcript

  Seeking Alpha - 2009-01-26

  Question-and-Answer Session Mary Kay Shaw Thanks, Pete. I will now open the call for questions. Please press star one if you have a question and star two to remove yourself from the queue. To give as many people as possible the opportunity to ask questions,...

  Tags: Food, Call Transcript, Earnings, Pricing Strategy, Question, Pricing, Food & Beverage, Marketing Research, Marketing, Manufacturing, Seeking Alpha, McDonald's Corp.

• Analyst Upgrade for Yum! Brands Makes Sense

  Seeking Alpha - 2008-11-18

  Scott Rothbort submits: Yum Brands YUM caught a nice upgrade to buy from UBS UBS yesterday. The stock is rallying about 3 - 4% on the analyst report. I agree with the bullish conclusion that the analyst arrived at. UBS lowered its price target to $40. My target is...

  Tags: Brand, UBS AG, Seeking Alpha, Scott Rothbort, Branding, Marketing, McDonald's Corp., Yum! Brands Inc., Retail