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The Many Faces of Chinese Companies: McKinsey
Here's more from McKinsey Quarterly on China. Consultants note that that Chinese companies are actually quite complex and fit in a number of categories with respect to size, state-ownership, expansion offshore and innovation. Author Andrew Grant says in a recent report that the first companies that come...
5 Lessons in Managing Capital Projects
The Find: Asian companies could teach western competitors a few things about managing big capital projects. The Source: A study in the McKinsey Quarterly free registration required. The Takeaway: When giant Indian company, Reliance Industries, set out to build an oil refinery and...
Want Broader R&D? Use the Web, McKinsey Suggests
Online communities can serve as a corporation's R&D lab by offering a broader talent reach and closer contact with consumers' needs, according to a new McKinsey Quarterly study. Historically, innovation has started in in-house labs where researchers must proceed through a series of closely-managed steps, write McKinsey...
McKinsey's Four Biases of Failure
Saying goodbye can be a hard thing to do. But it is a necessary part of the creative process and is good management, according to a new McKinsey Quarterly study. Too often, executives stick to what was once thought a bold and brilliant idea. But when the...
Use "Prediction Markets" and Tap Internal Expertise
Ever realize just how much savvy information is available in your organization? Ever wonder just how far you could take your company as CEO if you could only tap it? The latest McKinsey Quarterly requires subscription has a useful primer and group discussion on a practice known...
Disruptive Technology Will Drive $7.5 Trillion In Economic Change
Yesterday I wrote about the three most important tech trends in business, as called by McKinsey's Technology Initiative. Today, I'm going to look at the follow-up article, which assesses what those trends might be worth. Unfortunately, the piece, "Disruptive technology trends: capturing the value at stake," is...
Pricing in a Proliferating World
Many companies must juggle hundreds of thousands or even millions of price points. Traditional approaches for managing prices are inadequate in an environment of such complexity - so companies need a new operating model if they are to set prices effectively. Critical priorities include creating better visibility into pricing performance,...
Connecting CRM Systems for Better Customer Service
Many companies don't pass leads and case histories across the boundaries of departments and businesses and therefore miss opportunities to make sales or resolve customers' problems. Customer relationship management systems record customer preferences and histories but are often isolated in one part of a company. By strategically linking discrete CRM...
Consulting in marketing; Accenture, others playing role in firms' processes.(News)
Byline: MATTHEW CREAMER Crain News Service Accenture Ltd. IBM Corp. McKinsey & Co. These consulting giants are casting a lengthening shadow on Madison Avenue. The day advertising execs have long feared-when management consultancies' bean-coun Byline: MATTHEW CREAMER Crain News Service ...
Profiting From Proliferation
This paper provides an overview of Profiting from Proliferation, a new book by The McKinsey Quarterly on how companies should respond to the challenges posed by rising complexity in today's marketing environment - which is characterized by increasingly fragmented customer segments, the declining effectiveness of traditional media, and a constantly...
Can US Auto Suppliers Stay Ahead of Chinese Rivals?
As imports of Chinese auto parts rise, so does concern about the competitive threat China poses to the auto industry, particularly US parts suppliers. China's large pool of low-cost labor gives the country a significant advantage in manufacturing labor-intensive components, even when higher shipping costs are included. US parts makers...
Reducing Waste in the Auto Industry
North American carmakers and their parts suppliers waste about $10 billion a year as a result of poor planning and faulty coordination. The paper reveals that an evaluation of 43 product-development programs found that the level of waste was widely varied, and much of it was caused by changes in...
Automated Self-Service Comes to Telcos
Telecommunications companies won't be able to afford their expensive call centers much longer, given their shrinking margins. Fortunately, they can cut their customer service bills in half by following the lead of airlines and retailers that have successfully moved many of their transactions to the Web. Many customers are willing...
Making Brand Portfolios Work
Brands are proliferating at a breakneck pace. Marketers know that steering a number of them individually often leads to overlapping investments, confused customers, and outright cannibalization, but many resist the centralization and tactics that aggressive portfolio management requires. The paper depicts that companies can overcome this reluctance by appointing a...
A New Model for Marketing
Rethinking brand portfolios and tackling channel migration are of course just two of the challenges that the proliferation of segments, brands, messages, media, and channels poses for marketers. Based on a discussions with CMOs around the world continue, this article looks forward to exploring further aspects of those challenges and...
Organizing for CRM
Most large companies have some form of Customer-Relationship-Management CRM software, but more than half of them are disappointed with it. Critics blame the software, but the real problem could be a failure to address the organizational challenges posed by any new initiative. Top management often assigns executives with other primary...
Opportunity of a Lifetime: A More Scientific Approach to Managing the Customer Lifecycle Can Create Significant Value
This paper talks about a research into the economics of the customer lifecycle, particularly in the U.S. wireless sector, clearly indicates the need for companies to take a more scientific approach to managing customers. Companies adopting this emerging discipline, known as Customer Lifecycle Management, or CLM, needs to incorporate five...
Strike Up the Brands: Top-Performing Portfolios Require a Well-Orchestrated Management Approach
Brand portfolios are growing at breakneck pace, creating challenges across the value chain. Consumers are overwhelmed by the abundance of branded offerings. Retailers are pushing back to maintain room for their own private-label offerings. Manufacturers are frustrated by disappointing returns on their portfolio investments. What's the answer? There is no...
Reaping the Benefits of Business-Process Outsourcing
Most large companies outsource some business activities, often support functions such as payroll processing and IT operations, but even marketing services and manufacturing. Within the past few years, the pace of business-process outsourcing BPO has picked up dramatically, as companies have started to outsource broader business processes - particularly ones...
A Product Is Born: It's Time for Product Development to Enter the Information Age
The problem is the process, which in most companies has become an inflexible sequence of activities, like a production line. Because it is inflexible, it is disconnected from marketplace changes that may determine the fate of new products. The solution is to inject more customer-related information into the process and...
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Administrative Management and General Management Consulting Services: 541611
