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- Building Better Links in High-Tech Supply Chains
- As high-tech supply chains increase in complexity, they become harder to manage. Collaboration between OEMs, suppliers, and retailers is the answer. The supply chains of high-tech companies are globe-spanning marvels. Over the past 20 years, looking for ready sources of components, lower-priced labor, and talented...
- Articles 2009-01-12
- Maintaining the Customer Experience
- Stinting on customer service is a common and sometimes costly response to tough economic times. By managing the customer experience more rigorously, companies can maintain quality while still saving money. The challenging economy is putting consumer companies such as airlines, banks, and retailers in the...
- Articles 2009-01-12
- The Downturn's New Rules for Marketers
- The old recession playbook won't work this time around. Around the world, marketing and sales executives are being asked to do more with less. It's a demand many have heard in previous hard times, and most managers muddled through then. But the nature of the...
- Articles 2009-01-12
Additional Resources
- Bud's Big Blunder: Letting Consultants Steer Brand
- CHICAGO (AdAge.com) -- Shortly after August Busch IV was named CEO of Anheuser-Busch, he accepted a company director's recommendation for a consulting firm that would assist with managing the brewer's burgeoning brand portfolio. The firm, Cambridge Group, ended up going far beyond...
- News items 2010-03-17
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