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- Strategic Pricing: Tackling Price Erosion In The Medical Products Marketplace
- From the executive summary: ‘Successfully pricing products and services is one of the biggest challenges sales and marketing professionals face in companies of all sizes. Convincing customers that they should pay the price is an even bigger challenge.' Thus, an effective pricing strategy goes a long way in building an...
- White papers 2000-04-01
- New Product Strategy and Partnership/Acquisition Focus for Medical Products Company
- This $200 million disposable medical device division of an international medical products company faced maturity in its present markets and limited R&D funds to allocate to next-generation products. PRTM was hired to implement an actionable product strategy so the company could realize its dreams of being a major player in...
- Case studies
- Accelerate Market Penetration by Ensuring Your Medical Product's Sellability
- In order to preserve the initial product intent represented by its sellability properties, it is necessary to establish product development strategies that will ensure the fidelity and survival of the sellability properties through the entire development process. This paper explores the importance of designing sellability into a product and verifying...
- White papers 2005-04-26
- Monitoring Public Perception of Medical Products by Automatically Assigning Metadata to Online Discussion Group Postings
- This paper describes an ongoing project whose goal is to create a digital library of public perceptions of over-the-counter and prescription drugs. The Web has created an unprecedented opportunity to mine and organize public perceptions and experiences with medications. There are hundreds of chat rooms devoted to medical conditions and...
- White papers 2001-06-17
Additional Resources
- Canon Communications to Launch New Event for Drug and Medical Device Marketing
- Company's Pharmaceutical Media Group Will Produce PharmaMed Marketing & Media Conference and Expo LOS ANGELES -- As part of its expanding presence in the pharmaceutical industry, Canon Communications LLC announced today that it is launching PharmaMed Marketing & Media, a conference and exposition presenting pharmaceutical and medical product marketing...
- Research articles 2008-01-16
- UC Irvine Extension Offers Course in Medical Product Crisis Management; Class Provides Tools for Medical Industry Professionals in Orange County, Los Angeles and San Diego to Address Public in Times of Crisis
- IRVINE, Calif. -- Recent regulatory and marketing changes in the Life Sciences industry have prompted UC Irvine Extension to offer a special, one-weekend course on Medical Product Crisis Management. The class will provide professionals in the medical industry with guidelines on how to develop an effective crisis management plan for...
- Research articles 2005-07-27
- Mercury Computer Systems Appoints Stephen D. Grody as Senior Vice President for Marketing and Business Development; Business Development Expert To Focus On Aggressive Growth Strategy
- CHELMSFORD, Mass.--BUSINESS WIRE--Aug. 15, 1996--Mercury Computer Systems, Inc. announced today that Stephen D. Grody has been named Senior Vice President for Marketing and Business Development. Mr. Grody, who will be responsible for identifying new product and market opportunities, will also play a role in refining product and market strategies...
- Research articles 1996-08-15
- Canon Communications , a portfolio company of Apprise Media and a producer of information products and events for the advanced, technology-based manufacturing industry, is launching PharmaMed Marketing & Media, a new conference and exposition designed
- Canon Communications (Los Angeles, CA), a portfolio company of Apprise Media and a producer of information products and events for the advanced, technology-based manufacturing industry, is launching PharmaMed Marketing & Media, a new conference and exposition designed for pharmaceutical and medical product marketing executives. The new show is designed to...
- Research articles 2008-01-17
- PolyMedica Corp. Adds Vice President of Marketing and Content Manager
- WOBURN, Mass.--BUSINESS WIRE--July 29, 1999-- Company Developing Liberty Medical e-Commerce PolyMedica Corporation (NNM: PLMD) today announced the addition of John M. Reed to the position of Vice President of Marketing and Content Manager. Mr. Reed has more than 30 years of experience in a wide spectrum of...
- Research articles 1999-07-29
- Applied Biosystems Names Lauren Linton, Ph.D., VP, Applications Marketing and Research & Development
- Business Editors & Health/Medical Writers BIOWIRE2K FOSTER CITY, Calif.--BW HealthWire--Oct. 10, 2001 Applied Biosystems Group (NYSE:ABI), an Applera Corporation business, today announced Lauren M. Linton, Ph.D., has been named vice president, Applications Marketing and Research & Development, in the Applications and Products Organization. Linton will have responsibility...
- Research articles 2001-10-10
- I-Bus/Phoenix launches new CompactPCI platform - Company Business and Marketing - Brief Article - Product Announcement
- TELECOMWORLDWIRE-8 March 2001-I-Bus/Phoenix launches new CompactPCI platform C1994-2001 M2 COMMUNICATIONS LTD http://www.m2.com US-based I-Bus/Phoenix Inc has extended its line of CompactPCI computer platforms with the G0808 entry-level development platform for telecomms, telephony, data communications, Internet, industrial and medical applications. The new system incorporates the company's MaximumCool...
- Research articles 2001-03-08
- Syneron Announces New Marketing and Communication Appointments
- Syneron Medical Ltd. (NASDAQ: ELOS) today announced four new appointments aimed at reinforcing the Company's global marketing strength and communication channels. Syneron appointed Stephen May as Global Director of Product Management. Stephen has eight years direct experience in sales and marketing with major aesthetic laser companies, including positions as...
- Research articles 2005-07-07
- Somnus Medical Technologies Names Kathryn Bowsher Vice President of Marketing
- SUNNYVALE, Calif.--BW HealthWire--Oct. 14, 1998--Somnus Medical Technologies, Inc. (Nasdaq:SOMN), an innovator in developing unique, minimally invasive treatments for a variety of upper airway disorders, today named Kathryn Bowsher vice president of marketing. Bowsher was previously director of global marketing at Baxter International, Inc., and brings a strong background in international...
- Research articles 1998-10-14
- J&J and Risperdal: New Claims of Kickbacks and Fraudulent Marketing
- The news on Risperdal continues to get worse for Johnson & Johnson and its antipsychotic unit, Janssen Pharmaceuticals. Texas officials filed suit against the company alleging Medicaid fraud, kickbacks and improper marketing of the drug to children and the poor in that state. J&J denies the claims. ...
- Blog posts 2008-12-17
- Designing medical products for the global economy
- One of the keys to eliminating unnecessary costs in product design is conducting design research early in the development stage. This article is about the designing medical product for global economy. Medical products are particularly sensitive to cultural influence because the differences in medical practices throughout the world are considerable....
- White papers 2000-11-01
- Medical Technology, Inc. merges with SouthStar, renamed Medical Technology and Innovations, Inc
- BOCA RATON, Fla.--BUSINESS WIRE--Oct. 6, 1995--Medical Technology, Inc. (MTEN:Bulletin Board) has merged with SouthStar, a Florida Corporation, and has been renamed Medical Technology and Innovations Inc., trading on NASDAQ's Bulletin Board MTEN.The company is marketing their initial product, a sight-saving diagnostic device for young children. The product has the...
- Research articles 1995-10-06
- Rehabilicare Names Marshall T. Masko, Vice President of Marketing, for the U.S. Compex Brands and John C. VeLure, Director of Marketing, for the Medical Business
- Business Editors NEW BRIGHTON, Minn.--BUSINESS WIRE--Dec. 4, 2002 Marketing Team to Lead Company Expansion of its European CompexR Product and New Medical Products Into the United States Rehabilicare Inc. (Nasdaq:REHB), the world leader in home use electrotherapy devices, announced today that Marshall T. Masko has joined...
- Research articles 2002-12-04
- Marlow Appointed as Chief Medical Officer for Advanstar Medical Economics
- MONTVALE, N.J. -- Advanstar Communications today announced that John C. Marlow, M.D., has joined Advanstar Medical Economics as Chief Medical Officer. In this newly created role, Dr. Marlow will be responsible for creating and leading a Medical Affairs capability within Advanstar Medical Economics. This will include active participation in...
- Research articles 2004-07-13
- Partnership paves way for global supply of medical packaging.(Brief Article)
- Pactiv Corp.'s Sengewald business unit in Halle, Germany, joins forces March 1 with Rollprint Packaging Products, Inc., Addison, Ill., to create a strategic alliance for medical packaging. The partnership emphasizes the technology, manufacturing and marketing strengths of both suppliers, each with converting facilities...
- Research articles 2001-04-01
- Smiths Medical Appoints Stuart Morris-Hipkins as President of North America
- ROCKLAND, Mass. -- Smiths Medical, the global medical devices manufacturer, announced today that Stuart Morris-Hipkins has been named President, Smiths Medical North America, effective immediately. In his new position, he assumes responsibility for all Sales, Research & Development, Marketing, and Customer Service for all of Smiths-Medical product lines in the...
- Research articles 2008-10-22
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