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- How To Save A Failing Business
- When in trouble, change the model radically. That's the message for book publishers, a business badly in need of saving. The argument on how to reinvent the book publishing business is to have authors self-publish, use word of mouth to gain sales, and then whoever gets buzz will get publishing...
- Blog posts 2008-06-30
- Is Your Company Going Green?
- The business world seems like it's going green, at least according to what you see in the media. McKinsey has said that having a green strategy is now a competitive edge (if it's viable). Now Booz Allen's strategy+business magazine is saying that companies that aren't going green will find themselves...
- Blog posts 2008-06-27
- The 10 Most Obvious Things About How to Succeed in Business
- Are we not yet completely bored by top 10 lists of the things you need to be to succeed? Here's a great example, from Peterson's, a college-oriented site that has built a scholarship program around a top 10 list of things to do to succeed. Here's part of the...
- Blog posts 2008-06-10
- Junk Your Headquarters
- You don't need a headquarters -- you need a federation of autonomous hub offices in different regions. So argue C.K. Prahalad and Hrishikesh Bhattacharyya in their article Twenty Hubs and No HQ in the latest issue of strategy+business registration required. Prahalad, a...
- Blog posts 2008-05-30
- Visual Problem Solving, Part II
- Dan Roam has written a book about show-and-tell, and why it's all you need to solve pretty much any business problem. Don't be fooled -- it is not the business version of "All I Really Need to Know I Learned in Kindergarten." His key point: visual thinking makes the complex...
- Blog posts 2008-05-21
- Four Tools for Building a Better Business Vocabulary
- Communications drives business. Thus, Web-based phrase generators can spark your career. Want to pontificate like an academic? Use this phrase generator. Need to speak like you know your Web 2.0 (and don't mind a little salty language)? Click here. Random words can spark new thoughts. Or wow your...
- Blog posts 2008-05-16
- An Earful of Social Networking
- IT Conversations interviews with Clay Shirky, author of "Here Comes Everybody: The Power of Organizing without Organizations." Clay thinks more than is good for him about social networking, an area that is generating huge interest as a business tool (if not profits, as this blog post by Spencer Ante...
- Blog posts 2008-05-15
- Marketing By Accident
- Ben McConnell of the Church of the Customer blog features 10 Questions with David Vinjamuri author of the new book "Accidental Branding," which he looks at inexperienced entrepreneurs who nonetheless built well-known brands (Clif Bars, Columbia Sportswear). A couple of Vinjamuri's better comments from...
- Blog posts 2008-04-16
- The Four Ways To Tell You're a Great Leader
- How can you tell if you're a great leader? Simple, says Jack Hayhow, CEO of a training firm and author of a whimsically named book, "Wisdom of the Flying Pig." 1. Amazingly Engaged Employees 2. Evangelical Customers 3. Consistently Solid Financials...
- Blog posts 2008-04-08
- Make Customers Happy: Charge Them More
- Okay, I'm being puckish -- anyone in business knows that customers constantly argue for a better deal. But in at least some contexts, like buying wine, people feel better about what they buy if it costs more. That's the gist of what's called the price-placebo effect, reported...
- Blog posts 2008-04-03
- The Secret to Eureka Moments
- I'm interested in how people come up with ideas. That's one reason why I reviewed Bernd Schmidt's book "Big Think" (see How To Build Bernd Schmitt's Trojan Horse). So I was eager to read The Road To Eureka! subscription required, a piece in Science News on...
- Blog posts 2008-03-31
- The Natural Way to Better Ideas
- National Geographic has a good, ultimately hard-headed look at biomimetics -- using nature as a model for product design. Velcro would be the best example (it was invented in 1948 by copying cockleburrs). The article, Design by Nature, starts out breathy, looking at some of the...
- Blog posts 2008-03-19
- Do-good Capitalism: Fad or Fixture?
- The blog Curious Cat posted Do corporations exist solely to maximize their bottom lines? We don't think so, a post that drew from a Forbes article looking at the history of efforts to create socially conscious companies. In fact, most companies follow a shifting strategy towards profits -- many...
- Blog posts 2008-02-27
- Is a Good Face Good for Business?
- Facial coding, the idea that your expression gives away what you are really thinking, was put forth some 40 years ago by psychologist Paul Ekman . But does it work in business? Can you tell what CEOs really think, just by looking, or are they so carefully trained that...
- Blog posts 2008-02-26
- How to Stopwatch Market
- The third part of Stopwatch Marketing offers nuts, bolts and widgets, to businesses large and small. This is the section for acolytes of Rosen and Turano's concept of stopwatch marketing, and for marketing specialists to decide whether the idea is really any different from "occasion-based segmentation," as the...
- Blog posts 2008-02-25
- Summing up Stopwatch Marketing
- Stopwatch Marketing ends on a note of hope: that the book was worth the time it took to read. Overall, it is, for anybody interested in sales and marketing. That's because the book makes the case that demographic, data-driven marketing does not work as advertised, and companies need to rethink...
- Blog posts 2008-02-25
- Disruptive Technology Will Drive $7.5 Trillion In Economic Change
- Yesterday I wrote about the three most important tech trends in business, as called by McKinsey's Technology Initiative. Today, I'm going to look at the follow-up article, which assesses what those trends might be worth. Unfortunately, the piece, "Disruptive technology trends: capturing the value at stake," is...
- Blog posts 2008-02-22
- Stopwatch Marketing: Can It Set Your Sales Ticking?
- I've now delved into Stopwatch Marketing. The first part defines what the stopwatch is – the time people actually have to spend shopping, which the authors argue has changed only marginally since the advent of television, while the amount of information they now have available before they make a...
- Blog posts 2008-02-20
- Stopwatch Marketing: Worth Some Time
- I've started Stopwatch Marketing, a look at how to get the attention of consumers when they're actually in the market to buy something. The book is timely, because the combination of tight credit and recession or fear of such should dampen buying here, so catching consumers in those reduced windows...
- Blog posts 2008-02-15
- Malcolm Gladwell Is a Blinking Idiot
- Blink readers are being misled. So say Kevin J. Clancy and Peter C. Krieg in their essay "The Power of Intuition and Why It's the Biggest Myth in Business Today" posted on ChangeThis. They decry Gladwell's Blink phenomenon as the crest of 25 years...
- Blog posts 2008-02-11
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