Resources

6 Resources for

marketing and mobile communication

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BNET Resources

Suitability of Mobile Communication Techniques for the Business Processes of Intervention Forces
Intervention forces are special, often state-run organizations that are in charge of surveillance and intervention tasks. Examples are police, medical emergency services, civil defense, and security firms. From a business processes view, intervention forces are a subset of organizations whose operational business is mobile. The contribution analyzes the potentials and...
Tags: Business Process, Mobile, Mobile Communication, University Of Augsburg, Intervention Force, Operational Planning, Advertising & Promotion, Business Operations, Marketing
White papers 2004-09-24
A Distributed Communication System For Integration With Logistics Software
Truckage companies need continuous and up-to-date information about their business processes in order to respond quickly to customers' needs and problems emerging during transport processes. Therefore a reliable and user-friendly communication system is required, which improves the relationship between drivers and dispatchers. The project "Mobile Spedition im Web SpiW" presented...
Tags: Mobile, Logistics, Mobile Communication, Integration, University Of Leipzig, Supply Chain, Advertising & Promotion, Business Operations, Marketing
White papers 2003-09-09
CAD-Grid System For Accelerating Product Development
There have been demands for greater functional diversity and higher performance in the Information Technology IT infrastructure and mobile communication products. As a result, the complexity and scale of product design in the product development phase have increased. In addition, development periods need to be reduced so products can be...
Tags: Fujitsu Ltd., Mobile Communication, Product Development, Product Marketing, Cellular Phones, Strategy, Research & Development, Business Operations, Marketing, Consumer Electronics, Personal Technology, Management
White papers 2004-12-01
Role Of Universities In The Product Development Process
The problems of product development in a dynamic industry like, telecommunication can be explained in terms of newness of the technology, customers and trajectory of the technology development. Classical models of product development assume the process to be a linear one, although the process of technology development differs with these...
Tags: Role, Mobile Communication, Product Development Process, Product Development, Product Marketing, Strategy, Cellular Phones, Research & Development, Business Operations, Marketing, Management, Consumer Electronics, Personal Technology
White papers 2004-02-13
Using Context-Awareness And Web-Services To Enhance Construction Collaboration
The information intensive nature of construction projects requires project team members to have on-demand access to project information. However, existing mobile communication deployments in the construction industry rely on static modes of information delivery and do not take into account the worker's changing context and dynamic project conditions. This often...
Tags: Collaboration, Mobile, Mobile Communication, Worker, Advertising & Promotion, Cellular Phones, Marketing, Consumer Electronics, Personal Technology
White papers 2006-02-20
Interview: Brad Garlinghouse, President, AOL Internet and Mobile Communications
Until now, most of Tim Armstrong’s hires since he joined AOL (NYSE: TWX) as CEO have been in advertising or the business side, including a number from his former employer Google. Newest hire Brad Garlinghouse is a switch in both cases: a product guy from portal competitor Yahoo (NSDQ:...
Tags: Mobile, America Online Inc., Yahoo! Inc., Mobile Communication, Portals, Internet, Advertising & Promotion, Web Technology, Cellular Phones, Mobile Applications, Marketing, Consumer Electronics, Personal Technology, Staci D. Kramer
External links 2009-09-08

Additional Resources

Chinese mobile communication market: Siemens and Bird conclude phase 1 of joint marketing offensive.(Partnerships)
Siemens mobile, the mobile communication group at Siemens AG, is moving its business in China forward with a sales and marketing offensive together with Ningbo Bird Co. Ltd Bird, one of the leading brands in the China market. Its strategic partners Siemens mobile, the mobile communication...
Tags: marketing, mobile, partnership, Siemens AG
Research articles 2004-07-01
Hugh Symons Mobile Data to distribute LPG Innovations` mobile communication system - Company Business and Marketing - Brief Article
TELECOMWORLDWIRE-6 June 2001-Hugh Symons Mobile Data to distribute LPG Innovations` mobile communication system C1994-2001 M2 COMMUNICATIONS LTD http://www.m2.com The Finnish mobile software developer LPG Innovations has signed a distribution agreement with the UK-based mobile data product systems provider Hugh Symons Mobile Data. Under the agreement Hugh Symons...
Tags: Symons Corp.
Research articles 2001-06-06
Chinese Mobile Communication Market: Siemens and Bird Conclude Phase 1 of Joint Marketing Offensive - 8,000 of Partner Ningbo Bird's Shops Selling Siemens Handsets - Training for 20,000 Sales Staff
SHANGHAI, China -- Siemens mobile, the mobile communication group at Siemens AG (NYSE:SI) (FWB:SIE), is moving its business in China forward with a sales and marketing offensive together with Ningbo Bird Co., Ltd Bird, one of the leading brands in the China market. Its strategic partnership with Bird is providing...
Tags: handset, marketing, sales, Siemens AG, training
Research articles 2004-06-21
Tedemis and Oxbow offer surf sports enthusiasts a mobileservice portal; "My OXBOW by SAGEM", the Oxbow mobile with the integrated Tedemis portal in association with SFR and Sagem Communication.
M2 PRESSWIRE-23 November 2006-TEDEMIS: Tedemis and Oxbow offer surf sports enthusiasts a mobileservice portal; "My OXBOW by SAGEM", the Oxbow mobile with the integrated Tedemis portal in association with SFR and Sagem CommunicationC1994-2006 M2 COMMUNICATIONS LTD RDATE:23112006 Paris - Tedemis,...
Tags: Sagem Communication
Research articles 2006-11-23
Mashable's Weekly Internet and Social Media Events Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
Tags: Social Media
News items 2009-08-24
Mashable's Weekly Guide to Social Media Conferences and Events
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media
News items 2009-10-19
Mashable's Weekly Conference and Event Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media, Event
News items 2009-11-09
Investigating Mobile Marketing
Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
Tags: Phone, Mobile, Cell Phone, Mobile Marketing, Mobile Marketing Association, Phonecasting, Advertising & Promotion, Network Operator, Mobile Commerce, Advertisement, Mobile Device, Marketing, BNET Editorial
Articles 2007-11-19
Wavecom wins deal to power handsets in TCL marketing campaign. (Software).(Brief Article)
Wavecom SA announced that it will supply TCL Mobile Communication with the core wireless technology for TCL's 5320 and S500 mobile telephones, which will be the focus of an important marketing campaign. The deal confirms Wavecom's position as one of Wavecom SA announced that it...
Tags: handset, marketing, software, TCL
Research articles 2003-04-01
M-Commerce: Analysis of Impact on Marketing Orientation
This paper analyzes the potential ramifications to the field of marketing and changes in the market due to the advent of Mobile Commerce (M-Commerce). M-Commerce has been defined as a process of conducting commercial transactions via a "mobile" telecommunications networks using a communication, information, and payment devices such as a...
Tags: M-commerce, Mobile, Analysis, Sales Channel, Advertising & Promotion, Sales, Marketing
White papers 2001-12-04
Ericsson and Proximity Worldwide First to Expand Mobile Marketing Business
STOCKHOLM, Sweden -- Ericsson (NASDAQ:ERICY), the world leader in mobile communications, and Proximity Worldwide, the leader in customer relationship marketing and part of the BBDO's advertising network, have signed an agreement to jointly promote effective solutions for mobile marketing - the new emerging channel for relationship marketing. With 1.5 billion...
Tags: Ericsson Inc., mobile, relationship marketing
Research articles 2004-11-25
(OTC: QTCE) Launches New Mobile Advertising Platform
Quantech Electronics Corp. (PINKSHEETS: QTCE), software developer for marketing communications, announced the official launch of its mobile advertising technology package with comprehensive coverage of all mobile communication modes. Quantech's new development targets audiences across all four mobile channels: the mobile Web, video broadcast and VOD, downloadable Java applets and...
Tags: MARKETING, mobile, Nasdaq Stock Market Inc.
Research articles 2006-07-19
Q&A: When Does Mobile Advertising Take Off?
This week, I'll be asking  some of the big questions I have about the advertising industry to people who have skin in the game. BNET: What needs to happen to make the mobile advertising market more viable? Joshua Spanier, Director of Communication Strategy, Goodby,...
Tags: Advertisement, Phone, Mobile, 3G, Advertising & Promotion, Telecom & Utilities, Cellular Phones, Consumer Electronics, Personal Technology, Marketing, Jake Swearingen
Blog posts 2008-08-12
Amp'd Mobile Uses Comverse Instant Messaging Solution to Launch AOL's Mobile AIM Service.
M2 PRESSWIRE-16 November 2006-www.MarketGainer.com: Amp'd Mobile Uses Comverse Instant Messaging Solution to Launch AOL's Mobile AIM ServiceC1994-2006 M2 COMMUNICATIONS LTD RDATE:16112006 Comverse Technology, Inc. (NASDAQ: CMVT) CTI and its subsidiaries engage in the design, development, manufacture, marketing, and support of...
Tags: America Online Inc., Amp'd Mobile Inc., Comverse Inc.
Research articles 2006-11-16
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