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- Spending on Mobile Marketing
- I was at the Search Marketing Expo today, and while listening to a presentation on building your own tracking mechanisms for search, I glanced around to see something that was both ominous and revealing. Dozens or others in the room were browsing the Internet. That may not seem exciting to...
- Blog posts 2008-02-29
- 2008 PR and Marketing Trends to Watch
- 2008 PR and Marketing Trends to WatchMobile Marketing should be huge in 2008Another medium that should be expanding quickly in 2008 is mobile marketing. Mobile Marketing should see growth of around 60% in 2008, especially in the SMS market. We are already seeing expanding customer base in mobile...
- Discussion threads 2007-12-27
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- GSource LLC Selects Air2Web Mobile Marketing Solution; Agency Answers the Demand for Mobile
- ATLANTA -- Air2Web, the leading provider of mobile messaging and marketing applications, today announced its partnership with GSource, LLC, an Arizona-based marketing firm that specializes in web strategy and deployment. The partnership will extend GSource's media offering into the mobile space.
- Research articles 2006-05-11
- Advertisers want to leave their message on your mobile phone.(Focus)
- Byline: Bill Shea Southeast Michigan advertising and marketing companies are in the global race to get their client's messages on wireless devices. Improved handset technology and a greater reliance on cell phones and other wireless devices mean Byline: Bill Shea ...
- Research articles 2007-01-15
- Alloy Access, an Alloy Media + Marketing Agency and Real Content Group Partner To Deliver Targeted Mobile Marketing Solutions
- Exclusive Alliance Expands Branded Opportunities with Content Owners Targeting Urban and Multicultural Audiences
- Research articles 2008-06-09
- Mapping local search ... one burger joint at a time: Citysearch's Scott Morrow cites DR on the Web--and soon, in mobile marketing--as an integral factor in past and future growth.(CitySearch Inc.-Scott Morrow)(Cover story)
- Everyone who works in marketing is on a mission. But Scott Morrow, executive vice president of product and marketing at Los Angeles-based Citysearch.com, is a man driven by a mission statement. Morrow wants the world, starting with his several hundre Everyone who works in marketing is...
- Research articles 2006-10-01
- 'HEALTH' SAYS RELAX: TRUCK TREK WOOS KELLOGG, REVLON AS SPONSORS OF MARKETING TOUR.
- For its first-ever mobile marketing effort, Health doesn't want to excite its target audience of women. Instead, the magazine wants to soothe them with gentler methods than the usual marketing razzle-dazzle of truck tours. For its first-ever mobile marketing effort, Health...
- Research articles 1999-02-08
- Announce Mobile Selects Air2Web To Power National Mobile Marketing Campaigns; Company Leverages Air2Web's Carrier Connectivity for Cross-Carrier Premium Text Messaging Campaigns for Real Estate Alerts and Retail Promotions
- LOS ANGELES -- Air2Web, the leading provider of mobile messaging and marketing applications, today announced that Announce Mobile, a leading provider of wireless marketing solutions, has selected Air2Web's Content Gateway to power two of its latest mobile marketing initiatives. HomeCell, a service that provides realtors and individual sellers access to...
- Research articles 2006-09-12
- Omnicom gets into mobile marketing with purchase of Ipsh; Acquisition signals emergence of medium as part of marketing mix.(Omnicom Group Inc.)
- Byline: ALICE Z. CUNEO Byline: ALICE Z. CUNEO
- Research articles 2005-10-10
- Canon Mobile Marketing Vehicle Docks At Riverfest `99; Showroom On Wheels Offers Interactive Product Displays, Helps Support Missing Children Initiative
- HARTFORD and EAST HARTFORD, Conn.--BUSINESS WIRE--July 1, 1999--
- Research articles 1999-07-01
- Sports Illustrated Swimsuit Issue Cover Models Unveil the New Gillette for Women Venus Shaving System and Kick-Off Mobile Marketing Tour
- Business & Entertainment Editors
- Research articles 2001-04-17
- ADVISORY/Sports Illustrated Swimsuit Issue Cover Models Unveil the New Gillette for Women Venus Shaving System and Kick-Off Mobile Marketing Tour
- Business Editors & Consumer Writers
- Research articles 2001-04-17
- Mobile Marketing - R U Up 4 It?
- The mobile phone is the hot new and powerful channel that savvy marketers are all talking about. It is already huge in parts of Europe and is about to unleash itself in the US too. This has been widely and passionately adopted by consumers--initially youth groups but spreading rapidly throughout...
- White papers 2003-03-25
- Mobile Marketing: Whr R We Now?, Part 2
- From the executive summary: ‘The wireless medium occupies a science fiction-like fascination in the mind of the common man. The marketing agencies are exploiting that fascination for utmost impact. Beneath the veneer of flashy wireless implementations is a growing body of mobile marketing campaigns that, while perhaps more mundane, are...
- White papers 2004-06-28
- Mobile Marketing: Whr R We Now?, Part 1
- From the executive summary: ‘Mobile messaging is now commonplace in the U.S. and it is not going away. That marketers have started to recognize this is reflected in the new SMS and branded entertainment campaigns that are being launched daily. As smarter phones proliferate, the market is experiencing a weakened...
- White papers 2004-06-21
- The Role of Mobile Marketing in Companies' Promotion Mix: Empirical Evidence From Finland
- Mobile marketing is step-by-step gaining foothold in the advertising field. With the use of a review of recent literature on mobile marketing and two empirical studied the study investigates mobile marketing medium's role in the promotion mix. The main results of the study indicate that mobile marketing is a growing...
- White papers 2005-07-18
- Increasing Advertising Value Of Mobile Marketing
- Mobile marketing offers great opportunities for businesses. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without time or location barriers. Possibilities for marketers are numerous, but many aspects of mobile marketing still need further investigation. Especially, the topic of mobile advertising (m-advertising) is of...
- White papers 2004-12-08
- eMarketing For Entrepreneurs - The Power Of Mobile Marketing
- This presentation explains emarketing for entrepreneurs.
- Presentations 2007-06-01
- Mobile Marketing - The Hidden Potential
- Too often, the strengths of mobile marketing are overlooked and instead it's treated as an inferior web marketing service. But there's so much more potential to be unlocked. To date, mobile marketing has by and large been limited to Short Message Service SMS and text-to-win campaigns. But times are changing...
- White papers 2007-11-13
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