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	<title><![CDATA[marketing and mobile marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+mobile+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and mobile marketing]]></description>
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		<title><![CDATA[AgendiZe Raises $1.3 Million For Local, Mobile Marketing Services]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-agendize-raises-1.3-million-for-local-mobile-marketing-services%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Local and mobile marketing firm AgendiZe has raised $1.3 million in funding from French investment firm Entrepreneur Venture. The Montreal-based company previously raised roughly $2.2 million in funding (?1.5 million) from BNP Paribas Private Equity, Champagne Ardenne Croissance and Aube Investissment in 2006.AgendiZe offers a suite of local ad...]]></description>
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		<pubDate>Mon, 21 Sep 2009 15:33:00 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
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		<category domain="http://resources.bnet.com/topic/agendize.html"><![CDATA[AgendiZe]]></category>
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		<title><![CDATA[Mobile Marketing - A Global Industry Survey]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1090727]]></link>
		<description><![CDATA[The emergence of online marketing and more recently of mobile marketing are beginning to affect industry attitudes towards new media, both in terms of their effectiveness and ability to combine with traditional campaigns. In the view of the survey respondents, digital marketing is set to take an appreciably larger slice...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Feb 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
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		<title><![CDATA[Industry Moves: Angela Steele Joins The Hyperfactory As SVP And Global Strategist]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.moconews.net%2Fentry%2F419-industry-moves-angele-steele-joins-the-hyperfactory-as-svp-and-global-s%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Mobile marketing firm The Hyperfactory has hired Angela Steele as SVP and global strategist. Prior to The Hyperfactory, Steele worked at Publicis Group for eight years, where she served as VP and mobile activation director at Starcom USA. She also served as U.S. regional director for Phonevalley in her...]]></description>
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		<pubDate>Tue, 25 Nov 2008 01:54:20 -0800</pubDate>
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		<title><![CDATA[Alec Andronikov: Revolutionizing Mobile Advertising]]></title>
		<link><![CDATA[http://blogs.bnet.com/dogandpony/?p=117]]></link>
		<description><![CDATA[Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging, the fastest growing media channel on mobile phones. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Nov 2008 14:35:43 -0800</pubDate>
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		<title><![CDATA[Alloy Access, an Alloy Media + Marketing Agency and Real Content Group Partner To Deliver Targeted Mobile Marketing Solutions]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_9/ai_n25490245]]></link>
		<description><![CDATA[Exclusive Alliance Expands Branded Opportunities with Content Owners Targeting Urban and Multicultural Audiences]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 00:00:00 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">ALOY</category>
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		<title><![CDATA[Catalyst Reports: Fundamentals Of Mobile Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=356521]]></link>
		<description><![CDATA[This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; and mobile...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cisco+catalyst.html"><![CDATA[Cisco Catalyst]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
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		<title><![CDATA[Spending on Mobile Marketing]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=342]]></link>
		<description><![CDATA[I was at the Search Marketing Expo today, and while listening to a presentation on building your own tracking mechanisms for search, I glanced around to see something that was both ominous and revealing. Dozens or others in the room were browsing the Internet. That may not seem exciting to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 29 Feb 2008 06:08:34 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/jonathan+haeber.html"><![CDATA[Jonathan Haeber]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	</item>
	<item>
		<title><![CDATA[2008 PR and Marketing Trends to Watch]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=1498&messageID=6274&start=0]]></link>
		<description><![CDATA[2008 PR and Marketing Trends to WatchMobile Marketing should be huge in 2008Another medium that should be expanding quickly in 2008 is mobile marketing.  Mobile Marketing should see growth of around 60% in 2008, especially in the SMS market.  We are already seeing expanding customer base in mobile...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 27 Dec 2007 05:37:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
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	</item>
	<item>
		<title><![CDATA[Why Include Mobile Marketing Within Your Strategy?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=347052]]></link>
		<description><![CDATA[According to research companies, national and international press, mobile advertising and marketing is 'The next big thing', and they are hailing the mobile phone as the gateway to the next advertising promised land. Advertising on mobile devices has been a relatively tiny proportion of the marketing mix for major corporations....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 27 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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		<title><![CDATA[Investigating Mobile Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168349.html]]></link>
		<description><![CDATA[Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 19 Nov 2007 14:58:53 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
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	<item>
		<title><![CDATA[Mobile Marketing - The Hidden Potential]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346873]]></link>
		<description><![CDATA[Too often, the strengths of mobile marketing are overlooked and instead it's treated as an inferior web marketing service. But there's so much more potential to be unlocked. To date, mobile marketing has by and large been limited to Short Message Service SMS and text-to-win campaigns. But times are changing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 13 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[eMarketing For Entrepreneurs - The Power Of Mobile Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=324176]]></link>
		<description><![CDATA[This presentation explains emarketing for entrepreneurs. ]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Fri, 01 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Advertisers want to leave their message on your mobile phone.(Focus)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200701/ai_n20123736]]></link>
		<description><![CDATA[Byline: Bill Shea    Southeast Michigan advertising and marketing companies are in the  global race to get their client's messages on wireless devices.    Improved handset technology and a greater reliance on cell phones  and other wireless devices mean  Byline: Bill Shea ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Mapping local search ... one burger joint at a time: Citysearch's Scott Morrow cites DR on the Web--and soon, in mobile marketing--as an integral factor in past and future growth.(CitySearch Inc.-Scott Morrow)(Cover story)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb267/is_200610/ai_n18882668]]></link>
		<description><![CDATA[Everyone who works in marketing is on a mission. But Scott Morrow,  executive vice president of product and marketing at Los Angeles-based  Citysearch.com, is a man driven by a mission statement. Morrow wants the  world, starting with his several hundre  Everyone who works in marketing is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[disaster recovery]]></category>
		<category domain="http://resources.bnet.com/topic/local+search.html"><![CDATA[local search]]></category>
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		<title><![CDATA[Announce Mobile Selects Air2Web To Power National Mobile Marketing Campaigns; Company Leverages Air2Web's Carrier Connectivity for Cross-Carrier Premium Text Messaging Campaigns for Real Estate Alerts and Retail Promotions]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Sept_12/ai_n26982801]]></link>
		<description><![CDATA[LOS ANGELES -- Air2Web, the leading provider of mobile messaging and marketing applications, today announced that Announce Mobile, a leading provider of wireless marketing solutions, has selected Air2Web's Content Gateway to power two of its latest mobile marketing initiatives. HomeCell, a service that provides realtors and individual sellers access to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 12 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/real+estate.html"><![CDATA[real estate]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[GSource LLC Selects Air2Web Mobile Marketing Solution; Agency Answers the Demand for Mobile]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_11/ai_n26859009]]></link>
		<description><![CDATA[ATLANTA -- Air2Web, the leading provider of mobile messaging and marketing applications, today announced its partnership with GSource, LLC, an Arizona-based marketing firm that specializes in web strategy and deployment. The partnership will extend GSource's media offering into the mobile space.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 11 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Air2Web Mobile Marketing Solution Chosen by Spike TV; Network to Promote ''Blade: The Series'' via Mobile Handsets]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_9/ai_n26854631]]></link>
		<description><![CDATA[ATLANTA -- Air2Web, the leading provider of mobile marketing and messaging applications, today announced an agreement with Spike TV to promote the network's new scripted drama, "Blade: The Series," using integrated short message service SMS and voice campaigns.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 09 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blade.html"><![CDATA[blade]]></category>
		<category domain="http://resources.bnet.com/topic/handset.html"><![CDATA[handset]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Sprint Mobile Marketing Makes Travel Easier for Customers; Luxor Las Vegas Will Offer Mobile Room-Ready Alerts, Mobile Coupons and Mobile VIP Line Passes]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_April_4/ai_n26816102]]></link>
		<description><![CDATA[RESTON, Va. -- Mobile marketing is popping up everywhere these days, inviting customers to send text messages to short codes to enter contests, vote in polls, or receive information about their favorite brands. Sprint (NYSE:S) is working with Luxor Las Vegas and Swiftpass to make mobile marketing even more useful...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 04 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sprint+communications.html"><![CDATA[Sprint Communications]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Omnicom gets into mobile marketing with purchase of Ipsh; Acquisition signals emergence of medium as part of marketing mix.(Omnicom Group Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200510/ai_n25576032]]></link>
		<description><![CDATA[Byline: ALICE Z. CUNEO    Byline: ALICE Z. CUNEO  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/omnicom+group+inc..html"><![CDATA[Omnicom Group Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMC</category>
		<category domain="tickers">OMC</category>
	</item>
	<item>
		<title><![CDATA[The Role of Mobile Marketing in Companies' Promotion Mix: Empirical Evidence From Finland]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162122]]></link>
		<description><![CDATA[Mobile marketing is step-by-step gaining foothold in the advertising field. With the use of a review of recent literature on mobile marketing and two empirical studied the study investigates mobile marketing medium's role in the promotion mix. The main results of the study indicate that mobile marketing is a growing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 18 Jul 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+oulu.html"><![CDATA[University Of Oulu]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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