BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
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Seamstress Fined $5.7 Million for Insider Trading
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Croatian seamstress ordered to pay $5.7 million
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Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
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marketing and nba and reebok international ltd. - All News and Analysis
2007 Rbk Eurocamp to Host Top Players from across the World
- 2007-05-31
All-Star Teams from the U.S., Italy and Russia to Participate CANTON, Mass. -- For the fifth consecutive year, the best players from around the world will descend on Italy to showcase their skills and athleticism at the Rbk Eurocamp. The 2007 Rbk Eurocamp will take place from June 9-12...
Still a hot property
- 2006-12-20
Last season, Allen Iverson finished second in the NBA in scoring. Perhaps more remarkably, he was fourth in jersey sales. Even though his team hadn't contended for a title since 2001, more Iverson uniform tops were sold than those for anyone other than Dwyane Wade, LeBron James and Kobe Bryant....
ADIDAS REAPING REEBOK'S REWARDS; GROUP SEES NET INCOME RISING SIGNIFICANTLY OVER NEXT THREE YEARS AS REEBOK BRAND IS INTEGRATED.(adidas-Salomon AG profits after acquiring Reebok International Ltd.)
- 2006-04-17
Byline: SAMANTHA CONTI, CONTRIBUTIONS BY BRENDA LLOYD LONDON - For the freshly minted Adidas Group, there is no doubt-bigger is better. Last week the German company outlined its plans for Reebok, which it acquired earlier this year for $3.8 billion,...
POWER PLAYS; THE SCOOP ON KEY ALL-STAR SHOES.(Athletic shoe industry marketing their products)(Brief Article)
- 2006-02-13
Converse The shoe: Wade The star: Dwyane Wade, Miami Heat Retail debut: Feb. 1 The stats: $175. The two-pack from Converse features two limited-edition shoes: the Wade, in a special All-Star colorway (above...
SPORTING GOODS HIT FAST TRACK; SALES CLIMB 6.8 PERCENT IN 2005; SIMILAR GROWTH PROJECTED FOR 2006, SUPER SHOW ATTENDEES TOLD.(markets)
- 2006-01-30
Byline: BRENDA LLOYD ORLANDO, Fla. - Growth of the sporting goods market is the best it's been in years, according to Tom Cove, president and CEO of SGMA International, in delivering his state of the industry address on the opening day of the Super...
Athletes on the outs in ads
- 2005-07-05
Rap artists are moving into a field formerly dominated by pro athletes: big-money endorsements. Rappers 50 Cent, Snoop Dogg and Xzibit, host of MTV's Pimp My Ride, will roll out signature shoes nationwide in July and August through Reebok, Pony and DaDa footwear, respectively. Female hip-hop artists are getting...
RBK PUMPS UP AD SPEND; THE BRAND'S NEW GLOBAL BRANDING CAMPAIGN WILL INCREASE AD DOLLARS BY 30 PERCENT THIS YEAR.
- 2005-02-14
Byline: Brian Russak, With contributions from Jennifer Carofano NEW YORK -- Reebok last week announced the details for its most ambitious marketing campaign in a decade. The overarching, global Rbk branding initiative, with the tag line "I Am...
Michael Jordan slam dunks China's local hero in promo battle
- 2004-05-20
BEIJING AFP ? A slick promotional tour by basketball legend Michael Jordan grabbed Chinese headlines, with a no show at a public event scoring more media attention than the return to China of the nation's homegrown NBA hero Yao Ming. Jordan's failure to turn up at a Beijing sports...
FAN CLUB: AMERICA'S TOP 10 FAVORITE SPECTATOR SPORTS; FROM PRO FOOTBALL TO COLLEGE BASKETBALL TO HOCKEY, THE MAJOR ATHLETIC BRANDS HAVE A MARKETING INFLUENCE IN ALMOST EVERY SPORT ON OUR LIST.
- 2003-10-13
1. NFL Football Percentage of Americans, 2003: 29% Percentage of Americans, 2002: 27% Among the major footwear players, Nike and Reebok are the two athletic companies that have invested the most in the National Football League....
TRENDSETTERS: MALE TEENS' TOP 20 FOOTWEAR BRANDS.
- 2003-05-05
1 Nike Percentage Favored: 34 Recently, Nike has been concentrating on ramping up its classic collection as well as expanding its retail distribution in the U.S. 2 ADIDAS Percentage Favored: 13 ...
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