BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
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Seamstress Fined $5.7 Million for Insider Trading
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Croatian seamstress ordered to pay $5.7 million
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Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
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marketing and nfl and reebok international ltd. - All News and Analysis
Vick co-defendant working deal; Nike contract on hold
- 2007-07-30
Four days after Atlanta Falcons quarterback Michael Vick and three other men pleaded innocent to federal dogfighting charges, one of Vick's co-defendants is due back in court today in Richmond, Va., for a hearing on a potential deal with prosecutors. Meanwhile, Nike has suspended its endorsement...
Traditional sports, not-so-traditional marketing: major sports marketers, from Reebok to the NFL and the WNBA, are finding success in various forms of direct response.(Sports & Fitness Market)
- 2007-01-01
The sports industry has discovered that reaching consumers has never been easier than in the past several years. With the click of a mouse, sports fans can sign up for their favorite team's latest news. These teams can E-mail fans regarding upcoming The sports industry...
NFL now stand for the Not Formal League
- 2005-05-12
Which is sadder: that the NFL said "no" when rookie 49ers coach Mike Nolan offered to bring a little class to the sideline by wearing a coat and tie next season, or that the league will say "yes" the moment its official supplier gives the high sign? Either...
Singer Jamelia to appear in RBK ads.(The World: Ad Age Global News & Data)(Brief Article)
- 2004-11-22
Byline: Alexandra Jardine [London] Reebok has signed Jamelia, a British R&B singer tipped for global fame, as the latest face of its RBK clothing brand in the U.K., as it rolls out a range of NFL- inspired apparel for women. Pictures of...
FAN CLUB: AMERICA'S TOP 10 FAVORITE SPECTATOR SPORTS; FROM PRO FOOTBALL TO COLLEGE BASKETBALL TO HOCKEY, THE MAJOR ATHLETIC BRANDS HAVE A MARKETING INFLUENCE IN ALMOST EVERY SPORT ON OUR LIST.
- 2003-10-13
1. NFL Football Percentage of Americans, 2003: 29% Percentage of Americans, 2002: 27% Among the major footwear players, Nike and Reebok are the two athletic companies that have invested the most in the National Football League....
Dallas Cowboys Owner Expects Marketing Gamble to Pay Off.
- 2002-06-26
By Richard Alm, The Dallas Morning News Knight Ridder/Tribune Business News Jun. 26--Until this season, Jerry Jones didn't have the power to make decisions about design, production and distribution of Dallas Cowboys merchandise. Now it's his show. The National...
A Winning Bid? - sports licensing - Statistical Data Included
- 2001-01-22
Fan disillusionment, an overload of too-similar product and an outdated business model have brought the sports licensing business to its knees. Will the NFL/Reebok deal return profits and prestige to the industry? Tom Shine, founder of licensed apparel maker Logo Athletic, recently shared a tell-tale story about his beleaguered...
NFL and Reebok International Ltd. to Launch Major Apparel and Fitness Alliance; Audio of Media Announcement to be Broadcast Live on www.reebok.com
- 2000-12-19
Business Editors/Sports Desks CANTON, Mass.--BUSINESS WIRE--Dec. 19, 2000 The National Football League and Reebok International Ltd. have reached an agreement to form an exclusive alliance that will serve as a foundation of the NFL's restructured consumer products business. NFL Commissioner PAUL TAGLIABUE and Reebok International Ltd. chairman...
No More License To Steal
- 2000-02-07
AS THE INDUSTRY'S BIGGEST EXPOSITION OPENS, THE LICENSED SPORTS APPAREL BUSINESS IS REELING, WITH BOTH MANUFACTURERS AND RETAILERS EXITING AND FANS TRAINED TO SHOP FOR THE LOWEST PRICE POINT. BELEAGUERED EXECS HOPE RATIONAL RIGHTS DEALS, MORE EXCLUSIVES AND THE INTERNET WILL PROVE TO BE PANACES. They are limply scattered...
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