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- Selling Game Machines to Weight-Conscious Women
- The Nintendo Wii wants YOU!!! -- if you are overweight, a mom, a dad, older, or worried about your fading mental skills. In other words, if you are anyone but the traditional video gamer. Welcome to the world of Wii Fit, an $89 physical...
- Blog posts 2008-05-06
- PS3, Wii get all the buzz, but Xbox could have the happiest holidays; Microsoft's early start, smart marketing give it the edge in console war.(News)
- Byline: BETH SNYDER BULIK Byline: BETH SNYDER BULIK
- Research articles 2006-10-30
- The Revolution Of The Video Game: How Wii Is Changing The World Of Video Games
- The revolution of interactive video games actually started with an arcade game called "Dance Dance Revolution" or DDR. Nobody would have thought that a dance based arcade game would become popular, but it did. Now DDR is a staple for any arcade. Eventually the company came out with a DDR...
- White papers 2006-12-16
- Nintendo's Wii Video Gaming Console Stole The Show... And Then Some
- Realizing that push-button control and improvements in visuals combined weren't goring to win former and non-gamers over to video games alone - or even non-traditional gamers, for that matter - Nintendo has come up with what could be the ultimate video game control mechanism: an easily-approachable, motion-sensitive wireless controller that...
- White papers 2006-06-07
- Nintento cuts price of Wii for the first time
- Nintendo on Thursday announced the first price cut for its Wii games console following declining sales and price competition from Microsoft and Sony.The Japanese company said the price of the Wii would drop $50, or 20 per cent, to $199.99 in the US on Sunday. Its price is also...
- External links 2009-09-23
Additional Resources
- Miyamoto: Wii 2 will be smaller and cheaper
- Following Nintendo's announcement of a limited edition black Wii console for Christmas 2009, the company's creative powerhouse Shigeru Miyamoto has indicated that the successor to the Wii is set to have similar functionality, but be even smaller and cheaper. The father of Mario and Zelda commented on the...
- News items 2009-10-23
- Lenovo Brings Wii Functionality to PCs
- Taking a page from Nintendo's Wii gaming console, Lenovo on Monday announced an all-in-one PC with a remote control that doubles as a motion-based gaming controller. Like the iMac, the all-in-one IdeaCentre A600 combines a monitor and CPU in a thin system. It will be on display at the Consumer...
- News items 2009-08-07
- New Game in Electronic Arts' Lineup: "Financial Crisis?"
- Electronic Arts, home to some of the most popular PC games of all time, including the blockbuster Sims, Madden football, and Rock Band franchises, reported a loss of $1.08 billion for fiscal 2009 ended March, hurt by weaker-than-expected holiday sales and an admitted failure to score enough big sellers on...
- Blog posts 2009-06-08
- A Million Dollar Marketing Idea
- A Million Dollar Marketing IdeaBrand New Apple iphone 16GB 3G £180 Buy 3unit Get 1FreeBuy12unit Get 3FreeMOBILE2WORLDLTD We sell all kind of unlock phones, laptops, games plasma tv and all electronics device at affordable prices.We want you to know that we are in promotional sales Buy 3unit Get 1Free Buy...
- Discussion threads 2008-10-19
- CES: Mattel revamps web sites and launches digital toys
- Digital toys and web sites for kids have had a mixed history. But the future is so full of techno-savvy kids that toy makers are finding they have no choice but to move into the digital realm by providing better online entertainment as well as digital toys in the physical...
- News items 2009-08-07
- Attracting New Auidiences Key to Game Industry
- COLOGNE, Germany (Reuters) - Luring new audiences by moving away from traditional gaming consoles is more crucial than ever as the downturn curbs consumer spending in a sector once seen as recession-proof, analysts and executives said. The videogames sector at first looked set to ride out the recession as people...
- News items 2009-08-20
- Why Nintendo was a Wii Bit Off Forecast
- For the second holiday season in a row, Nintendo has botched forecasted demand for the Wii game system, leaving frustrated potential buyers clutching at -- well, nothing. Is it really this hard this hard to forecast? In a new blog on Harvard Business, Yossi Sheffi...
- Blog posts 2007-12-21
- Electronic Arts F4Q09 (Qtr End 3/31/09) Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions And we will take our first question from Heath Terry with FBR Capital Markets. Heath Terry - Friedman Billings Ramsay Great, thank you. I was wondering if you could talk to us about the strategy for embedding Wii motion plus with or packaging...
- Earnings calls 2009-05-05
- Looking back to the future of fun
- As 2008 draws to a close and with 2009 just around the corner, it has been an eventful year for the games industry. Call of Duty: Modern Warfare 2 surpassed expectations, Wii Fit showed us that you can play video games and still keep the spare tyre in check, Gears...
- News items 2009-08-07
- Midway's Highly Anticipated The Ant Bully Videogame Marches to Stores Nationwide; Videogame Release For Multiple Platforms Precedes July 28th Theatrical Debut of the Animated Family Adventure from Warner Bros. Pictures
- CHICAGO -- Midway Games Inc., a leading interactive entertainment industry publisher and developer, today announced that it has shipped The Ant Bully videogame, licensed by Warner Bros. Interactive Entertainment, for the PlayStationR2 computer entertainment system, Nintendo GameCubeTM, Game BoyR Advance and personal computers. A Nintendo WiiTM version of The Ant...
- Research articles 2006-07-24
- Word-of-Mouth Case Studies and Insights from the WOMMA Summit
- Last week, the Word of Mouth Marketing Association WOMMA held it's third annual summit in Las Vegas. Thanks to Mike Spataro of Visible Technologies for attending the three-day event, and recapping some of the highlights on his blog. If you’re looking for some great word-of-mouth case studies, take...
- Blog posts 2007-11-19
- 10 "Must Have" Products and How They Did It
- What do companies like Adobe, Apple, Jeep, Mazda, Nintendo, Research In Motion, Starbucks, Tivo, Toto and WebEx all have in common? They all beat larger competitors and created entirely new market paradigms by developing and marketing "must have" products with compelling value propositions. 10...
- Blog posts 2009-07-15
- Saks, Lucky Join P&G, Wal-Mart in Recession-Themed Coupon Promos
- Every campaign needs a coupon -- that's the takeaway from the current holiday season's marketing blitz. Even upscale brands like Lucky Brands and Saks Fifth Avenue are joining Procter & Gamble and Wal-Mart with coupon discount schemes. Procter & Gamble seems to have come up with the most original angle...
- Blog posts 2008-12-04
- PS3 finally wins a month
- For the first time, the Sony PlayStation 3 was the monthly top-selling video game console, a mark that has been nearly three years in the making for the much-maligned platform.According to video game analyst NPD, Sony sold 491,800 PS3s in September, beating out Nintendo's Wii--which moved 462,800 units--and Microsoft's Xbox...
- News items 2009-10-19
- Targeting Online Gaming for Middle Aged Players
- Compete submits: The video game industry and its’ customers are changing. I grew up when consoles were starting to become a common household device, but thought of as a children’s toy. Despite being a fairly avid gamer through my teens, I never would have guessed that my friends and...
- External links 2009-02-02
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