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- Selling Game Machines to Weight-Conscious Women
- The Nintendo Wii wants YOU!!! -- if you are overweight, a mom, a dad, older, or worried about your fading mental skills. In other words, if you are anyone but the traditional video gamer. Welcome to the world of Wii Fit, an $89 physical...
- Blog posts 2008-05-06
- PS3, Wii get all the buzz, but Xbox could have the happiest holidays; Microsoft's early start, smart marketing give it the edge in console war.(News)
- Byline: BETH SNYDER BULIK Byline: BETH SNYDER BULIK
- Research articles 2006-10-30
- paidContent Quick Hits 11.17.09
- » News Corp (NYSE: NWS) readers are polled about Murdoch’s pay-wall ideas. [AdAge]» Small and medium-sized businesses are abandoning banner ads for SEM, social media and email marketing. [Marketing Pilgrim]» Is Canonical working with Amazon (NSDQ: AMZN) to bring an iTunes-like program to Ubuntu/Linux? [Download Squad]» Sports Authority stores...
- External links 2009-11-17
- Gaming Roundup: PPV On The Wii; EA's Facebook 'Hell'
- —Wii Gets PPV in Japan: Nintendo has partnered with 12 media companies to launch pay-per-view streaming service on the Wii. The content includes episodes of Sesame Street, among other movies and TV shows; media partners include TV Asahi, NTV and NHK Enterprises. Shows range in price from 30 to...
- External links 2009-11-24
- The Revolution Of The Video Game: How Wii Is Changing The World Of Video Games
- The revolution of interactive video games actually started with an arcade game called "Dance Dance Revolution" or DDR. Nobody would have thought that a dance based arcade game would become popular, but it did. Now DDR is a staple for any arcade. Eventually the company came out with a DDR...
- White papers 2006-12-16
- Nintendo's Wii Video Gaming Console Stole The Show... And Then Some
- Realizing that push-button control and improvements in visuals combined weren't goring to win former and non-gamers over to video games alone - or even non-traditional gamers, for that matter - Nintendo has come up with what could be the ultimate video game control mechanism: an easily-approachable, motion-sensitive wireless controller that...
- White papers 2006-06-07
- Nintento cuts price of Wii for the first time
- Nintendo on Thursday announced the first price cut for its Wii games console following declining sales and price competition from Microsoft and Sony.The Japanese company said the price of the Wii would drop $50, or 20 per cent, to $199.99 in the US on Sunday. Its price is also...
- External links 2009-09-23
Additional Resources
- Nintendo's Dunaway: What, Wii worry?
- Stung by lower Wii sales and a couple of down quarters, Nintendo may be a bit off its game this year. But Cammie Dunaway, Nintendo of America's executive vice president of sales and marketing, keeps focused on the company's strengths and positive numbers.The recession and a paucity of blockbuster titles...
- News items 2009-11-17
- Miyamoto: Wii 2 will be smaller and cheaper
- Following Nintendo's announcement of a limited edition black Wii console for Christmas 2009, the company's creative powerhouse Shigeru Miyamoto has indicated that the successor to the Wii is set to have similar functionality, but be even smaller and cheaper. The father of Mario and Zelda commented on the...
- News items 2009-10-23
- Lenovo Brings Wii Functionality to PCs
- Taking a page from Nintendo's Wii gaming console, Lenovo on Monday announced an all-in-one PC with a remote control that doubles as a motion-based gaming controller. Like the iMac, the all-in-one IdeaCentre A600 combines a monitor and CPU in a thin system. It will be on display at the Consumer...
- News items 2009-08-07
- New Game in Electronic Arts' Lineup: "Financial Crisis?"
- Electronic Arts, home to some of the most popular PC games of all time, including the blockbuster Sims, Madden football, and Rock Band franchises, reported a loss of $1.08 billion for fiscal 2009 ended March, hurt by weaker-than-expected holiday sales and an admitted failure to score enough big sellers on...
- Blog posts 2009-06-08
- Christmas marketing online under utilised
- Retailers are not making the most of online search marketing dollars during the Christmas period a US study claims. The web content management analysis study by CrownPeak, entitled ?Holiday PPC Ad Strategies', concentrated on key holiday advertising phrases, hundreds of advertisers and online advertisements. It found that 66% of Christmas-themed...
- News items 2009-12-02
- A Million Dollar Marketing Idea
- A Million Dollar Marketing IdeaBrand New Apple iphone 16GB 3G £180 Buy 3unit Get 1FreeBuy12unit Get 3FreeMOBILE2WORLDLTD We sell all kind of unlock phones, laptops, games plasma tv and all electronics device at affordable prices.We want you to know that we are in promotional sales Buy 3unit Get 1Free Buy...
- Discussion threads 2008-10-19
- CES: Mattel revamps web sites and launches digital toys
- Digital toys and web sites for kids have had a mixed history. But the future is so full of techno-savvy kids that toy makers are finding they have no choice but to move into the digital realm by providing better online entertainment as well as digital toys in the physical...
- News items 2009-08-07
- Zune to launch outside US
- Microsoft is launching its Zune entertainment brand outside the US for the first time, attempting to reinvigorate the music-and-movies service after failing to achieve its initial goals for the iPod rival.The first Zune music player was released in 2006 but in spite of several reinventions has failed to make...
- External links 2009-11-15
- For Retailers, Electronics Shine This Holiday Season
- YORK, Pa. (AdAge.com) -- Consumer electronics are tried-and-true annual holiday-sales drivers. But this holiday, thanks to a long year of price drops and the influence of the one super-retailer's aggressive marketing plans, consumer electronics have become the main draw of the season. Walmart, the country's largest retailer, has focused on...
- News items 2009-12-20
- Attracting New Auidiences Key to Game Industry
- COLOGNE, Germany (Reuters) - Luring new audiences by moving away from traditional gaming consoles is more crucial than ever as the downturn curbs consumer spending in a sector once seen as recession-proof, analysts and executives said. The videogames sector at first looked set to ride out the recession as people...
- News items 2009-08-20
- Why Nintendo was a Wii Bit Off Forecast
- For the second holiday season in a row, Nintendo has botched forecasted demand for the Wii game system, leaving frustrated potential buyers clutching at -- well, nothing. Is it really this hard this hard to forecast? In a new blog on Harvard Business, Yossi Sheffi...
- Blog posts 2007-12-21
- Electronic Arts F4Q09 (Qtr End 3/31/09) Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions And we will take our first question from Heath Terry with FBR Capital Markets. Heath Terry - Friedman Billings Ramsay Great, thank you. I was wondering if you could talk to us about the strategy for embedding Wii motion plus with or packaging...
- Earnings calls 2009-05-05
- Looking back to the future of fun
- As 2008 draws to a close and with 2009 just around the corner, it has been an eventful year for the games industry. Call of Duty: Modern Warfare 2 surpassed expectations, Wii Fit showed us that you can play video games and still keep the spare tyre in check, Gears...
- News items 2009-08-07
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