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12 Resources for

marketing and north carolina state university

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Data Mining In Pharmaceutical Marketing And Sales Analysis
This presentation explains the data mining in pharmaceutical marketing and sales analysis.
Tags: Enterprise Software, Databases, Marketing Research, Business Intelligence, Sales Strategy, Data Mining, North Carolina State University, Pharmaceutical Company, Software, Data Management, Sales, Marketing
Presentations 2007-06-18
Female Figure Identification Technique (FFIT) for Apparel Part I: Describing Female Shapes
Sizing standards used in the United States that identify the body measurements used in the design and development of clothing were established from identified "best practices" of the apparel industry. However, the industry as a whole has not adopted a single system of clothing sizing. Manufacturers and retailers use their...
Tags: North Carolina State University, Marketing Research, Retail, Strategy, Marketing, Management
White papers 2004-06-03
Application of the Parametric Cost Estimation in the Textile Supply Chain
This paper compares various cost estimation methods in the textile context : their advantages, drawbacks, and applicability in the product life cycle. The parametric cost estimation model is particularly suited to the earliest stage of design-to-cost approach. It is widely used in different industrial domains such as aerospace, aircraft, telecommunication,...
Tags: Estimation, North Carolina State University, Product Development, Aerospace & Defense, Product Marketing, Marketing Research, Strategy, Research & Development, Business Operations, Manufacturing, Marketing, Management
White papers 2003-06-06
Selecting And Managing Marketing Channels
A marketing channel consists of individuals, systems, and tools involved in the process of supplying a product or service to its end consumers in the market. Effective channel management stresses on the reduction of number of channel transactions. The paper examines the relevance and importance of marketing channels and discusses...
Tags: Channel Management, Sales Channel, Marketing Research, Marketing, Sales, Marketing Channel, North Carolina State University, Pricing
Presentations 2003-01-01
Positioning And Differentiating Market Offerings Over The Life
All products go through a product life cycle and, with time, gradually die down. It is essential for the organization to analyze the product life cycle on a regular basis and come up with new products. Product differentiation is the process of differentiating the firm’s offerings from that of the...
Tags: Positioning, North Carolina State University, Product Life Cycle, Product Differentiation, Product Marketing, Marketing Research, Branding, Marketing
Presentations 2003-01-01
Retail Performance in U.S. Apparel Supply Chains: Operational Efficiency, Marketing Effectiveness and Innovation
The profitability of retailers is growing increasingly important as apparel supply chains become integrated. The current research focuses on retailer profitability in the U.S. apparel-retailing sector by examining the effects of different strategy approaches on firm level performance. Specifically, operational efficiency, marketing effectiveness, and innovation are examined for their influence...
Tags: Marketing Research, Supply Chain Management (SCM), Leadership, Performance Management, North Carolina State University, Strategy, Workforce Management, Human Resources, Retail, Management, Enterprise Software, Software, Marketing, Performance, Supply Chain, Innovation
White papers 2002-09-25
Enterprise Resource Planning in Textiles
A survey on the application of enterprise resource planning ERP systems in the textile and apparel industry was conducted. The survey identifies software packages that are used and linkages to applications such as e-commerce. This paper reports the results of this survey. It also describes the barriers to system implementation...
Tags: ERP, North Carolina State University, Survey, Enterprise Resource Planning (ERP), Marketing Research, Enterprise Software, Software, Marketing
White papers 2002-09-27
Managing Uncertainty Through Flexibility
Flexibility is an essential attribute to manage the discrepancies arising in the new product development process in an organization. Areas of application of flexibility include modification of the process and adapting the product or process designs to fit the demands of the concept. Innovation also plays a significant role in...
Tags: New Product Development, Flexibility, Product Marketing, Marketing, North Carolina State University
Presentations 2002-02-12
Organizational Capabilities
Innovation is the ability to apply creative solutions to problem to enhance organizational productivity. In today’s dynamic business scenario, it is imperative for organizations to imbibe a culture of innovation. Innovation capabilities are the activities or processes evolved in the organization in course of new product development process. The paper...
Tags: Capability, Leadership, North Carolina State University, Innovation, Strategy, Product Marketing, Management, Marketing
Presentations 2002-02-05
"Measures" for New Product Development
This paper presents and describes the existing measures for apparel product development in the year 2001. The evolvements of the types of measurements are examined through the 1990's. The increase in the interest and changing emphasis in the area of product development is examined by analyzing the patent activity from...
Tags: Strategy, Research & Development, Business Operations, Marketing, Management, Product Development, Product Marketing, New Product Development, North Carolina State University
White papers 2001-05-17
Consumer Purchase Data as a Strategic Product Development Tool
As the apparel market becomes progressively more competitive and market driven, manufacturing firms must cultivate the ability to design and develop products responsive to the changing wants and needs of their customers. Product attribute analysis of consumer purchases provides insight into product preferences and changing preferences over time. This study...
Tags: North Carolina State University, Attribute, Product Development, Product Marketing, Manufacturing, Strategy, Research & Development, Business Operations, Marketing, Management, Preference, Apparel
White papers 2001-05-04
Marketing Fashion Color for Product Line Extension in the Departmental Store Channel
Consumer demand, advances in manufacturing and retailing technology, and globalization contribute to an increasingly competitive domestic apparel market. In order to compete, retailers and manufacturers adopt aggressive product strategies designed to capture discerning consumers. A popular strategy for product line extension in the apparel industry is the addition of fashion...
Tags: North Carolina State University, Marketing, Sales Strategy, Globalization, Gender And Diversity, Sales Force Management, Retail, Strategy, Manufacturing, Sales, Management, Human Resources
White papers 2001-02-09

Additional Resources

John J. Dupree joins Girindus as Senior Director-Business Development
CINCINNATI, Ohio -- GIRINDUS, a service provider to the pharmaceutical industry and a leading manufacturer of therapeutic oligonucleotides, announced today that John J. Dupree has joined the company as Senior Director-Business Development. Mr. Dupree has over 34 years of sales, business management, and corporate accounts experience management experience. His entire...
Articles 2008-09-22
Applied Software Authorized to Sell Autodesk Software to South Carolina Educational Institutions
AppliedSoftware , a leading and nationally recognized Autodesk Value Added ResellerVAR , today announced that Autodesk has authorized the firm to sellits 2D and 3D software to universities and high schools in South Carolina.Applied Software has been an Autodesk Academic Premier Solution Provider PSPin Georgia and North...
Articles 2008-08-05
Titan Global Holdings Announces Appointment of Michael F. D'Onofrio as Executive Vice President, M&A
Appointment to Accelerate Mission to Capitalize on International Strategic Mergers, Acquisitions and Expansion Opportunities RICHARDSON, Texas -- Titan Global Holdings, Inc. ("Titan") (Pink Sheets: TTGL), a high-growth diversified holding company, today announced the appointment of Michael F. D'Onofrio to Executive Vice President, Mergers & Acquisitions,...
Articles 2008-07-09
CRA International Expands Insurance Economics Practice
BOSTON -- CRA International, Inc. (NASDAQ: CRAI), a worldwide leader in providing management, economics, and financial consulting services, today announced the expansion of its Insurance Economics Practice. Mark Meyer has joined the practice as a vice president and co-practice leader. Dr. Meyer has more than...
Articles 2008-07-08
Metrolina Greenhouses Standardizes on Mimosa Systems' Integrated Content Archiving Solution to Ensure Retention and Recovery of Vital Email Data Across the Globe
World's Largest Automated Greenhouse Leader Turns to Mimosa NearPoint to Help Manage Rapid Growth and Ensure Business Continuity SANTA CLARA, Calif. -- Mimosa Systems, a leader in Live Content Archiving solutions, today announced that Metrolina Greenhouses has deployed the next-generation Mimosa NearPoint[TM] content archiving solution...
Articles 2008-07-08
Harleysville Insurance Appoints Benjamin Southeast Regional President
HARLEYSVILLE, Pa. -- Harleysville Insurance today announced the appointment of Gilbert M. Benjamin as regional president of its Southeast operation. In this position, he is responsible for the underwriting, agency management and support functions throughout the region--which is headquartered in Atlanta, Ga., where Benjamin is based, and...
Articles 2008-07-07
enChoice® - The Only Choice for Automation & Security, eBusiness and ECM
CHANDLER, Ariz. -- After the initial announcement at FileNet's UserNet 2006 Conference in Dallas, TX, it is with great pleasure we are able to formally announce the launch of enChoice[R] - incorporating ICI Solutions, Inc. and en technologies corporation effective July 1, 2008. With its...
Articles 2008-07-01
Reinventing the ‘Fuzzbuster’
New GPS-powered features could help reposition a gizmo that has historically appealed to the young and the reckless. Like Dustin Hoffman’s character in “Rain Man,” I like to think that I’m an excellent driver—but that wasn’t always true. In my first decade behind the wheel...
Articles 2008-06-30
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