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- Ogilvy's idea to yield a big turnaround: Think small; Revamp de-emphasizes advertising, puts accent on holistic marketing.(News)
- Byline: RUPAL PAREKH Last thursday, in front of the 1,300 staffers crowded in Manhattan's Cipriani restaurant, Ogilvy North America co-CEO Carla Hendra ruled that the 60-year-old agency would now be in "perpetual beta,'' a state of permanent change to meet a challenge faced ...
- Research articles 2008-01-14
- Online agencies push integration; Reversing a trend, traditional shops merge interactive into overall operations.(Interactive Agencies)
- Byline: Kate Maddox In the early days of online advertising, traditional agencies struggled to figure out the right business model to handle the new medium. Many broke interactive services off into a separate group or created new business units to handle interactive. Some pursued...
- Research articles 2006-04-01
- Ogilvy’s Code of Ethics for Blogger Outreach
- Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
- Blog posts 2007-11-13
- Ogilvy acquires shop in China.(The World: Ad Age Global News & Data)( Fujian Effort Advertising Co.)(Brief Article)
- Byline: Normandy Madden [Hong Kong] WPP's Ogilvy & Mather is expanding in mainland China's second-tier ad markets with the acquisition of Fujian Effort Advertising Co. in southeastern China. The agency will now be called Effort Ogilvy. The deal marks one of the first times...
- Research articles 2004-06-21
- Ogilvy predicts R$1bil turnover.
- Brazil, Feb 5, 2002 The advertising agency WPP, predicts the companies will not increase their investments in ad in 2002. The companies reduced their budgets dur to the economic slowdown after the terrorist attacks in the US. WPP expects a drop of 2% or...
- Research articles 2002-02-06
- Striving for synergy at OgilvyOne; Hodes mines existing clients at general shop.(Brief Article)
- Ogilvy's perfect circle was a little lopsided in Chicago, where the WPP Group agency said it wasn't living up to its 360-degree branding philosophy. To more fully deliver on its corporate mission to bring clients seamless marketing solutions from its various units, it brought on Mark...
- Research articles 2001-09-24
- Ogilvy's new U.K. agency to handle SmithKline project.(Brief Article)
- [london] The Ogilvy Group in the U.K. last week opened a second agency here to deal with the growing problem of client account conflicts in an era when various industries are converging. The first business for the new agency, called AdWorks, is a worldwide...
- Research articles 2000-08-21
- Technology and trade service companies.(22ND ANNUAL MARK AWARDS)(N2 Broadband Inc)(Enpocket)(Scientific-Atlanta Inc)(SeaChange International Inc)
- Acquisition and Retention Marketing CAMPAIGN Command Decisions & Decisive Battles Enpocket MARKETING TEAM: Judy Klein Frimer, Director of Brand Enhancement, The History Channel; Carrie Knoblock,...
- Research articles 2005-07-25
- Client Hell! BNET's Guide to the Advertising Underworld
- Welcome to Client Hell, where nothing is what it seems. If your agency has you feeling like Dante in the Inferno, let BNET be your Virgil ... a guide to the Underworld of Advertising: all the scams, schemes, shenanigans and straight-up crimes in advertising that we can think of. by...
- Blog posts 2010-03-04
- Ogilvy's Production Consolidation in NZ Solves Cashflow Problem, But Will Clients Like It?
- Ogilvy & Mather in New Zealand is to consolidate its TV production and art studio facilities into a single unit, RedWorks. The move is small but telling as WPP's agencies look to control cashflow and reduce expenses. WPP's agencies recently formed an in-house commercial production agency in India, also. by...
- Blog posts 2009-09-17
- Ogilvy's Seifert Praises Gray Despite Role in Scandal That Sent His Wife to Prison
- Ogilvy & Mather vice chairman Bill Gray is retiring, leaving Tom Seifert to head the agency as Ogilvy North America Chairman. Seifert praised Gray even though Gray had a role in a scandal that sent his wife to prison. by Jim Edwards
- Blog posts 2009-09-23
Additional Resources
- Reader's Digest selects Ogilvy & Mather Worldwide as its global advertising and direct marketing agency
- PLEASANTVILLE, N.Y.--BUSINESS WIRE--November 8, 1996--The Reader's Digest Association, Inc. (NYSE:RDA, RDB) has chosen Ogilvy & Mather Worldwide as its global advertising and direct marketing agency. Ogilvy & Mather will concentrate on global and local initiatives, including the launch of the Reader's Digest franchise into new markets. ...
- Research articles 1996-11-08
- O&M OPENS HEALTH UNIT TO TAP `EXPLODING' MARKET.(Ogilvy & Mather opens OgilvyHealthcare unit)
- Ogilvy & Mather this week opens OgilvyHealthcare, its first unit dedicated to health and pharmaceutical marketing. Ogilvy & Mather this week opens OgilvyHealthcare, its first unit dedicated to health and pharmaceutical marketing.
- Research articles 1999-05-10
- Ogilvy Group Partners With Vianet Technologies; Strategic Alliance to Develop New Email & Interactive Applications Using Rich Media
- Business Editors/High-Tech Writers NEW YORK--BUSINESS WIRE--March 12, 2001 Furthering its commitment to bringing new technology solutions and applications to its clients growing marketing programs, Ogilvy & Mather Advertising and its OgilvyOne and OgilvyInteractive units (part of The Ogilvy Group, Inc., a subsidiary of WPP Group plc. - WPPGY)...
- Research articles 2001-03-12
- Hutch and O&M enter into joint venture.(Ogilvy & Mather Worldwide Inc.)(Brief Article)
- Hutch and Ogilvy & Mather are planning to enter into a joint-venture agreement. The investment is estimated at $0.90 million (Rs 40 million), with both companies investing equally. According to the agreement, Hutch will form a new mobile marketing division within O&M where the...
- Research articles 2006-02-01
- L.A. Gear marketing revamped. (L.A. Gear Inc. hires new marketing personnel and advertising agency)
- L.A. Gear marketing revamped LOS ANGELES - L.A. Gear Inc. has overhauled its marketing and advertising departments with the hiring of three former executives from Reebok International Ltd., Stoughton, Mass., along with Ogilvy & Mather, the New York ad agency. ...
- Research articles 1991-12-23
- DuPont, Wilmington, Del., selects Ogilvy & Mather Worldwide as its lead global communications agency
- DuPont, Wilmington, Del., selects Ogilvy & Mather Worldwide as its lead global communications agency. This is the first time in the company's history that it has consolidated marketing and communications across its businesses and the corporate brand with a single lead agency. "We will now have the ability to present...
- Research articles 2003-06-01
- Marketing firm signs to stay in Stamford.(Comings and goings in real estate)(Brief Article)
- Marketing and promotion agency BEN Marketing Group, a division of Ogilvy & Mather, renewed its 19,000-square-foot lease at Stamford Landing in Stamford, brokers said. BEN Marketing, which occupies space on the first and second floors, has been a tenant at Stamford Landing since 1989....
- Research articles 2004-01-19
- Creative Artists Agency Hires Top Executive Mike Windsor to Lead Marketing Department; Ogilvy & Mather Worldwide Board Member Joins World's Leading Entertainment Agency
- BEVERLY HILLS, Calif. -- In a landmark stride for the intersecting worlds of entertainment and marketing, Creative Artists Agency CAA today announced that Mike Windsor, most recently CEO of OgilvyInteractive Worldwide, has joined CAA to head its groundbreaking marketing department. Representing clients such as The Coca-Cola Company, Procter & Gamble,...
- Research articles 2004-09-08
- News Roundup: Saatchi, Ogilvy, Publicis, CKB, Mother, More ...
- Saatchi & Saatchi CEO Kevin Roberts has launched a diatribe against investment bankers: "Watching this latest meltdown from neighbouring TriBeCa has been horrendous. I don't really care what happens to the bankers. In fact, I'm more than a little pissed that so many of them have walked away...
- Blog posts 2008-12-03
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