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- A Qik Look at "Silicon Dragon"
- Earlier this year I reviewed Silicon Dragon, which gives us a look at China's high-tech industry and tries to see which of them will become the Chinese counterparts to Jeff Bezos, Pierre Omidyar and the Google boys. Think of them as Chinese entries into the business Olympics....
- Blog posts 2008-08-04
- Will the Olympic Rings Strangle Sponsors?
- The Olympic Games present billions of dollars worth of marketing opportunities, but the controversies over this year's host, China, have the potential to make some advertisers wonder if the risk is worth the reward. So far, however, there have been few, if any, high-profile companies pulling...
- Blog posts 2008-05-05
- @ UBS Media Week: News Corp's Carey: Olympic Bid Would Have To Be 'Prudent'
- We tend to focus a lot on News Corp.‘s desire to get paid for its online content but the “pay plus ads” refrain is being sung elsewhere in the company, too. News Corp (NYSE: NWS) wants a dual revenue stream for Fox, too—aka retransmission fees. Or as News COO...
- External links 2009-12-07
- eLong Q2 2008 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions We have a question coming from the line of Eddie Leung. Please go ahead. Eddie Leung - Merrill Lynch A couple of questions -- the first one is since we are getting towards the end of August, could you guys update us on...
- Earnings calls 2008-08-26
- British Telecom Expected To Intergrate Mobile Into 2012 Olympic Games
- This summer's Olympic Games in China were the perfect opportunity for the mobile industry to showcase mobile content and reach out to a new audience, and it appears companies are not wasting any time for preparing for the 2012 Olympic Games in London. With the China games only a...
- External links 2008-12-09
- A Sustainable Olympics
- Shaun McCarthy, Chair of the 2012 Sustainability Committee explains the challenge of persuading suppliers of London's Olympic Games construction project to adopt sustainable practices, right down to sourcing the concrete.
- Videos 2009-07-23
- Is the Olympics Drowning Out Other Coverage?
- Have you been holding back news because you are afraid of it getting swamped no pun intended by Olympics coverage? On the other hand, are you using the Olympics as a smoke screen to release less-than-positive news? I ask these questions because I got a follow-up from...
- Blog posts 2008-08-18
- Poll: Have the Olympics Affected Your PR Strategy?
- Has the wall-to-wall coverage of the Olympics affected your PR strategy? Did you avoid releasing news during this period, fearing a lack of coverage, or did you release bad news during this period also to avoid coverage? If you have sports-related products or something to do with...
- Blog posts 2008-08-18
- Coke Wins Post-Olympics Gold Medal In Juice Buy
- Coke is "it" in China. The soft drink maker was part of a group of 12 international companies that put up $1 billion to become official "sponsors" of the just-ended Beijing Summer Olympics. Apparently, those bucks generated more fizz for Coca-Cola which is on track to make...
- Blog posts 2008-09-04
- Food News Roundup: RIP Zima, Cadbury joins Olympics, Nestle invests in Russia, and More
- RIP Zima; Cadbury joins Olympics; Nestle invests in Russia plant; Justice Department joins states to block beef merger; and melamine scare inspires marketing of soy products. by Katherine Glover
- Blog posts 2008-10-22
- Media Roundup: CBS/Turner Olympic Bid, Facebook Growing Fast, And More
- Today's roundup: CBS and Turner to bid for Olympics, Facebook growing fast, Game studio Midway cuts staff and USA Today editor retires by Sean Blanda
- Blog posts 2008-12-18
- Local advertising sales seem on the upswing. (Marketing & Advertising).(Brief Article)(Statistical Data Included)
- As sales bogged down in a sluggish 2001, many operators and interconnects were in tune with U2's "Stuck In a Moment You Can't Get Out Of." In the current quarter, though, most seemed to have taken up the Irish rockers' call...
- Research articles 2002-03-25
- AT&T in Denver Nears Olympics Sellout. (Marketing & Advertising).(Ad sales for the Winter Olympics)(Brief Article)(Statistical Data Included)
- Sales of local advertising avails during the Winter Olympics seem to be a little brisker at AT&T Media Services' systems in the Mountain States than in most places. "We're a little over 90 percent sold for the Denver metro area," ...
- Research articles 2001-12-03
- AT&T lounges around the olympics. (Marketing & Advertising).(Brief Article)
- AT&T Broadband will give Salt Lake City Winter Olympics visitors a chance to surf the Internet or check in with loved ones between sporting events. The host city's incumbent cable operator has set up a 3,200-square-foot tent in Olympics S ...
- Research articles 2002-02-11
- SAMSUNG STARTS MARKETING STRATEGY FOR BEIJING OLYMPIC GAMES
- AsiaInfo Services 06-20-2007 Samsung Starts Marketing Strategy for Beijing Olympic Games BEIJING, Jun 20, 2007 SinoCast via COMTEX -- Samsung Electronics, the global top-grade partner of the Olympic Games in wireless communication industry, r AsiaInfo Services 06-20-2007...
- Research articles 2007-06-20
- Telecom Marketing: AT&T spins its globe for Olympic games; Morphing continues for spots; value at center of `Boundless'.(2002 Winter Olympics marketing campaign)(Brief Article)
- First introduced during the 2000 Olympic Games in Sydney, Australia, the morphing, animated AT&T Corp. globe, familiar now from the telecommunications company's ongoing ``Boundless'' campaign, will be seen again at the games-this month in Salt L First introduced during the 2000 Olympic Games in Sydney,...
- Research articles 2002-02-04
Additional Resources
- Visa renews Olympic Games sponsorship to 2020
- Visa has announced that it will extend its Olympic Games sponsorship for the next eight years. The credit giant will retain the rights it has enjoyed since 1986 (12 Olympic Games), remaining the exclusive payment services sponsor and the only card accepted at the four Olympic Games that follow London...
- News items 2009-10-29
- MATSUSHITA LAUNCHES MARKETING STRATEGY FOR 2008 OLYMPIC GAMES
- AsiaInfo Services 03-23-2006 Matsushita Launches Marketing Strategy for 2008 Olympic Games BEIJING, Mar 23, 2006 SinoCast via COMTEX -- Matsushita Electric Industrial Co., Ltd., one of the world's largest and most successful electronics compa AsiaInfo Services 03-23-2006...
- Research articles 2006-03-23
- Athletes Not the Only Ones Highly Trained and Going for Gold in Sydney; VuePoint and Carlson Marketing Group ensure employees are ready for 2000 Olympic Games
- Business Editors/Hi-Tech Writers LONG ISLAND, N.Y. & MINNEAPOLIS--BUSINESS WIRE--Sept. 25, 2000 VuePoint, a comprehensive e-learning company with a business savvy approach, and Carlson Marketing Group, the world leader in Relationship Marketing, utilize the power of e-learning to train 500 employees to provide "gold medal" client service during the...
- Research articles 2000-09-25
- Jumping the final hurdle: the fate of London's bid to host the 2012 Olympic Games will be revealed next year. The bid team has been criticised for launching its marketing strategy too late, which some blame for the relatively low level of public support f
- The race to host the 2012 Olympic Games has entered its final stages, with the technical bid documents completed and submitted by the five short-listed cities. Many observers have already labelled the competition as a tale of two cities--London and Paris, with Madrid, New York and Moscow seen...
- Research articles 2004-11-25
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