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8 Resources for

marketing and online communications and sean silverthorne

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BNET Resources

When Worlds Collide: Facebook's Diminishing ROI for Business Users: Do you find Facebook a helpful tool for maintaining and growing business contacts, or are you contemplating what Harvard Online editor Paul Michelman is about to do: "Defriend" all his business contacts. As a business tool, says Michelman, Facebook is not working, and it's...; Tags: Marketing, Online Communications, Managerial Accounting, Finance, Workforce Management, Social Networking, Productivity, Roi/Tco, Business Contact, ROI, Facebook, Sean Silverthorne, Human Resources, Advertising & Promotion; Blog posts 2008-07-24
Convince Consumers to Indulge for Their Own Good: As people continue to pinch pennies in a slowing economy, how does the seller of upscale products and services convince them to buy items that are impractical Hummer, unnecessary Amazon rain forest excursion, or expensively luxurious Lobster of the Month Club? The answer is simple. Lay...; Tags: Online Communications, Human Resources, Benefits, Marketing Research, E-mail, Gender And Diversity, Item, Professor, Sean Silverthorne, Marketing; Blog posts 2008-07-09
Reinventing Airlines With Onboard Social Networks: Harvard Business Review editor Thomas Stewart says its clear the airline industry has declared war on its customers. How else to explain American Airlines charging passengers for checked luggage, starting with $15 for the first piece -- even if it's just a briefcase. Stewart wonders why American...; Tags: Sean Silverthorne, Marketing, Advertising & Promotion, Online Communications, Social Networking, Network, Airline; Blog posts 2008-05-30
Kickstarting Your Corporate Social Revolution: Every revolution needs a revolutionary. Have you identified the Mohandas Gandhi, Nelson Mandela, or Che Guevara who is going to lead your corporate social revolution? This is the effort to forge new, interactive engagements with both your customers and employees using social technologies such as blogs,...; Tags: Revolution, Social Networking, Blogging, Strategy, Online Communications, Marketing, Advertising & Promotion, Internet, Management, Sean Silverthorne; Blog posts 2008-03-25
The New eBay headed in the Wrong Direction?: Incoming eBay CEO John Donahoe is taking the mega online auctioneer in the absolute wrong direction with his recent moves to "muffle" buyer ratings, raise fees on small sellers while offering discounts to power vendors, and emphasizing fixed-price products at eBay Express, says Harvard Online blogger John Sviokla. What...; Tags: Sean Silverthorne, Internet, Advertising & Promotion, Marketing, Online Communications, Sales, Search, Blogging, Social Networking, Sales Strategy, Retail, eBay Inc.; Blog posts 2008-02-20

The Biggest Management Challenges in 2008: Seven years into the 21st century the world of business and management is certainly going through, if not revolution, at least evolution on a speedy scale. Traditional business models are getting turned on their heads (Anyone seen Google's share price lately?), resources and markets are available on...; Tags: Advertising & Promotion, Sean Silverthorne, Management, Networking, Marketing, Online Communications, Productivity, Strategy, Social Networking, Network; Blog posts 2007-12-17
Facebook Loses Face (and Customers) with 'Beacon': Sometimes social networking gets a little too social. Just ask Facebook CEO Mark Zuckerberg, who this week penned a very public mea culpa for introducing a new "feature" called Beacon that divulged Facebook users' shopping habits to people in their networks. Facebook and other innovators...; Tags: Advertising & Promotion, Marketing, Online Communications, Social Networking, Privacy, Network, Facebook, Sean Silverthorne; Blog posts 2007-12-07
Should Your Business be on the Web?: Ludicrous question, right? But you youngsters gather round, because us old 'uns with a few gray hairs recall that precise question being subject of hot debate about a dozen years ago, when there actually was a "browser war" and we all wondered if Alta Vista would ever...; Tags: Online Communications, Networking, Social Networking, Network, Facebook, Web, Venture Capital, Marketing, Advertising & Promotion, Sean Silverthorne; Blog posts 2007-11-14