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- Sega gambles on Internet to extend U.S. comeback; Online gaming net backed by $150 mil marketing campaign.(Brief Article)
- Sega of America is set to unleash a $150 million marketing blitz for SegaNet, a new online gaming network and its biggest gambit yet. Sega of America is set to unleash a $150 million marketing blitz for SegaNet, a new online gaming network and its...
- Research articles 2000-09-04
- Video-based online game builds awareness for 3M.(Net Marketing)(Minnesota Mining and Manufacturing Co. signs advertising contract with AKQA)
- Byline: KAREN J. BANNAN Byline: KAREN J. BANNAN
- Research articles 2005-10-10
- Let the Games Begin Gaming Technology and Entertainment Among College Students
- Computer, video and Online games are woven into the fabric of everyday life for college students. And, they are more of a social/socializing activity than most suspected. A survey of college students was conducted playing Computer, video and online games where it was found that Seventy percent (70%) of college...
- White papers 2003-06-07
- Marketing and Advertising of Online Gaming in Canada
- Until June 2004, it was illegal to operate online gaming in Canada. There are many online gaming enterprises, which operate outside Canada, but accept bets from Canadians, but with no element of its operations emerging from Canadian soil. If such an enterprise does more than passively accept bets from Canadians,...
- White papers 2004-06-01
- Online-Gaming as Marketing and Sales Catalyst
- The paper reveals that online games could become a key marketing and sales channel of the future. Like other media, however, gaming communities have their own rules and marketers must learn to obey them. Only by knowing these rules, and combining them with innovative marketing know-how, can marketers communicate and...
- White papers 2002-12-06
- Shanda Q1 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Our first question comes from Tony Gikas with Piper Jaffray. Please go ahead. Tony Gikas - Piper Jaffray Good morning, gentlemen and congratulations on a terrific quarter. A couple of questions; recently, one of your competitors partnered with one...
- Earnings calls 2007-05-22
Additional Resources
- NETEASE.COM DISMISSED MARKETING SUPERVISOR FOR GAME DIVISION
- AsiaInfo Services 02-10-2006 NetEase.com Dismissed Marketing Supervisor for Game Division BEIJING, Feb 10, 2006 SinoCast via COMTEX -- NASDAQ-listed NetEase.com, one of the leading interactive online and wireless service providers and a major AsiaInfo Services 02-10-2006 ...
- Research articles 2006-02-10
- WPP Makes Strategic Investment in WildTangent, the Leading Online Game Publisher; Communications Group Recognizes the Importance of Immersive in-and-around Game Advertising for Traditional Marketing Campaigns
- NEW YORK & REDMOND, Wash. -- WildTangent, the leading Online Game Publisher today announces a new strategic investment from WPP (NASDAQ: WPPGY) one of the world's leading communications services groups. The investment by WPP recognizes the development of online video games as an increasingly important communications platform for marketers, and...
- Research articles 2006-08-15
- Mammoth: AvatarLabs created an online game using scenes from "10,000 B.C." as part of a marketing campaign for the new Warner Bros. film
- [ILLUSTRATION OMITTED] Mammoth: AvatarLabs created an online game using scenes from "10,000 B.C." as part of a marketing campaign for the new Warner Bros. film. "Master Hunter" immerses the player in the mammoth hunt from the film, with video content from the effects-heavy hunt sequence. An embeddable widget allows...
- Research articles 2008-03-17
- RuneScape Partners with WildTangent for Marketing and Exclusive US Advertising Program; World's Fastest Growing Massively Multiplayer Online Game Will Extend Its Reach to Consumers and Advertisers in the US
- REDMOND, Wash. -- Jagex Ltd, creators of RuneScape, one of the world's most popular massively multiplayer online games, has signed a landmark deal making WildTangent, Inc. their marketing and exclusive premium advertising sales partner in the US. The advertising deal will draw on WildTangent's expertise in selling advertising campaigns in...
- Research articles 2006-07-13
- Major League Baseball Captures 360-Degree Views of Fan Experiences; SAS® Enterprise BI Server Creates Holistic View of Fan Activity, at the Parks and Online
- CARY, N.C. -- Major League Baseball Advanced Media's pioneering use of advanced marketing technology has heightened baseball fans' enjoyment of the game and has improved customer loyalty - at the ballparks and online. MLB Advanced Media MLBAM, the interactive media and Internet company of Major League Baseball, has extended last...
- Research articles 2005-12-19
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Mashable's Guide to Jobs in Social Media Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-02
- Mashable's Guide to Jobs in Interactive Marketing & Web Development
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-09
- Dora Launch Timely for Kmart, But Macy's and Pathmark Make Latin Mark, Too
- Kmart has announced that it is launching a new licensed product line featuring Nickelodeon’s popular Dora the Explorer character, and it’s timing couldn’t be better. The launch certainly won’t be the first for the Dora character. She already adorns all kinds of kids merchandise and, in fact,...
- Blog posts 2009-09-19
- As the Economy Droops, So Does Online Advertising
- Following up on my post from yesterday, another survey today, with another set of gloomy results for advertising, both online and offline. William Blair & Co. surveyed 150 marketing pros in the Chicago area, looking to see what their expectations were in the coming months. From the AdWeek article: ...
- Blog posts 2008-07-08
- Ford Markets Focus Via AtomShockwave Game - Brief Article
- The Ford-sponsored game is part of an on-going brand-extension partnership between Ford and AtomShockwave, which has created similar promotions for the automaker over the past six months. "DJ Fu," an online game that features stealth marketing for Ford Motor Co.'s Focus automobile, is expected to launch on Friday. The...
- Research articles 2001-05-21
- Terralever Receives Top Honors in Web Advertising from American Marketing Association; Arizona-Based Interactive Marketing Firm's Campaign for Red Bull North America Earns Best in Online
- TEMPE, Ariz. -- Terralever (www.terralever.com), a leading interactive marketing and web development firm, today announced that the American Marketing Association Phoenix Spectrum Awards program named Terralever winner in the "Web Advertising Creative" category for the creation of an online ad campaign and interactive game for Red Bull North America's Dragsterday...
- Research articles 2006-05-23
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