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- Online Publishers Association presents findings of study into media habits of 18 to 34 year olds
- INTERNET BUSINESS NEWS-C1995-2004 M2 COMMUNICATIONS LTD The Online Publishers Association OPA, an organisation formed to help online publishers become more attractive to advertisers, has released the results of a study into the media habits of 18 to 34 year olds. The research conducted by Greystone Communications revealed that...
- Research articles 2004-04-21
- Online Publishers Association Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 21, 2002 The Online Publishers Association OPA announced today the results of an audience affinity study conducted in partnership with Millward Brown IntelliQuest and comScore Networks. These results establish a link between consumer affinity toward media Web sites and a positive predisposition toward...
- Research articles 2002-10-21
- ChangeWave.com one of top 25 Web site destinations in 2001
- ChangeWave.com, an online investment service based in Potomac, was one of the top 25 Web site destinations for 2001 consumer content revenue, according to a recent Online Publishers Association study. The company boasts 20,000 clients who pay anywhere from $299 to $5,000 per year, if they are individual...
- Research articles 2002-08-20
- Content providers' catch-22.
- Aug 06, 2002 (ZDNet.com.au ABIX via COMTEX) -- Online content providers face an uncertain future. According to Andrew Reid, an analyst at Nielsen Netratings, consumers are unwilling to pay for online information which is also available in other formats. A survey conducted by the...
- Research articles 2002-08-06
- Online Publishers Association survey examines US willingness to pay for online content
- INTERNET BUSINESS NEWS-C1995-2002 M2 COMMUNICATIONS LTD The Online Publishers Association has issued a new report showing that more US consumers are paying for online content. The research found that USD300m was spent by US consumers on online content in Q1 2002, an increase of 155% over...
- Research articles 2002-08-05
- Online Publishers Association survey examines US willingness to pay for online content - Brief Article
- TELECOMWORLDWIRE-5 August 2002-Online Publishers Association survey examines US willingness to pay for online content C1994-2002 M2 COMMUNICATIONS LTD http://www.m2.com The Online Publishers Association has issued a new report showing that more US consumers are paying for online content. The research found that USD300m was spent by US...
- Research articles 2002-08-05
- 24/7 Real Media, DoubleClick and Tacoda Systems Join Online Publishers Association as Associate Members
- Business & High-Tech Editors NEW YORK--BUSINESS WIRE--April 5, 2002 The Online Publishers Association OPA announced today that 24/7 Real Media, DoubleClick and Tacoda Systems have joined as associate members. The OPA introduced associate membership in December 2001 to allow vendors and organizations that support the online publishing...
- Research articles 2002-04-05
- Online Publishers Association Undertakes Groundbreaking Online Advertising Studies with Millward Brown IntelliQuest
- Business Editors and High-Tech Writers NEW YORK--BUSINESS WIRE--Oct. 29, 2001 The Online Publishers Association OPA announced today that after a comprehensive review of online publishing industry issues, it has commissioned two groundbreaking studies of online advertising with Millward Brown IntelliQuest. The first study will explore the media...
- Research articles 2001-10-29
Additional Resources
- What The Rise Of Demand-Side Advertising Networks Means For Publishers
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. Pop out your earbuds at any online event these days and it’s a good bet you’ll surrounded by chatter about demand-side ad...
- External links 2009-10-07
- A Guide To The Infighting Between Premium Publishers And Ad Networks
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. A fissure opened within the online advertising community last month following the release of new research by the Online Publishers Association. Drawing...
- External links 2009-09-18
- Roundtable.(Special Report: Interactive Marketing)
- It's Been A Year of Mixed signals with some marketers investing in online media and marketing while others have pulled back. To assess ``where the Web is,'' Advertising Age brought together a group of online executives for a tour of Web advertising. With Ad Age Reporter...
- Research articles 2002-11-18
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- 5 Tips for Using Video to Grow Your Business in 2010
- Patrick Moran is chief strategy officer at Fuze Box , the company behind Fuze Meeting . He was also chief marketing officer at Mzinga, a leading social media and white label community provider, and led online marketing at Cisco WebEx. Fuze Box is one of the leading...
- News items 2009-12-09
- Local Web Media Offer Significant Advertising Advantage
- Marketing Charts submits: Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the “Local Online Media: From Advertising to Action ” study by the Online Publishers Association [OPA]. The new...
- External links 2008-08-26
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
- Gen Y Says: You Can Take Facebook, but Please Don't Take our Email!
- A recent study by industry group the Participatory Marketing Network has unearthed some surprising data on Gen Y behavior. Apparently, the members of this young demographic (ages 18-24) would rather give up their social networking accounts before they would abandon their email. Given that this...
- News items 2009-10-21
- MTV Homepage Redesign Incorporates More User, Outside Content
- In an effort to make it easier for its audience to watch TV and surf at the same time, MTV is rolling out a new homepage. The new page streamlines Web links with its various TV properties, and offers some new social-networking tools, including the ability to specifically mark...
- External links 2009-09-01
- World Press' Collective Delusion Boils Over: Respect Us, Dammit
- At this point, I don’t even need to put in snark anywhere, not even in the headline. It is way too easy: All that’s needed is for newspaper industry representatives to talk. And talk they did all these four days at the World Newspaper Congress in Hyderabad. All you...
- External links 2009-12-03
- Sensing Coming Regulation, Online Ad Groups Unite
- NEW YORK (AdAge.com) -- Four groups representing ad networks, portals, publishers, internet-service providers, ad agencies and advertisers announced today they've joined forces in a bid to head off government regulation of online advertising. The groups involved -- the American Association of Advertising Agencies, the Association of National Advertisers, the Direct...
- News items 2009-08-07
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