marketing and onstar and strategy

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The Constancy of Change

The pace of change is accelerating, as it has so many times before. But what’s different this time is that change is penetrating all aspects of the CIO’s world, including the way IT contributes to the business, the way software is developed and acquired, and the way CIOs communicate with...

Tags: Blogging, CIO, General Motors Corp., INTERNET, MARKETING, OnStar, SOFTWARE, Strategy

Research articles 2006-02-15

Smart Strategies: Putting Ideas To Work

In the early 1980s, Michael Porter gave us Competitive Strategy and told us what fueled the engines of corporate growth. A decade later, C.K. Prahalad and Gary Hamel told us to mind our "core competencies." In the years since, however, there hasn't been a whole lot of shaking going on...

Tags: brand, Branding, car, Cardinal Health Inc., General Motors Corp., MARKETING, OnStar, Strategy, Walter

Research articles 2004-04-01

OnStar: Connecting to Customers Through Telematics

A new Stanford case study, developed in collaboration between the Stanford Global Supply Chain Management Forum and Deloitte Research, looks at how OnStar, a wholly-owned subsidiary of General Motors Corporation, has grown from a small upstart business to become the world's largest telematics provider in the automotive industry. While OnStar...

Tags: Deloitte LLP, OnStar, Telematics, Product Development, Manufacturing, Product Marketing, Strategy, Research & Development, Business Operations, Marketing, Management

Case studies