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	<title><![CDATA[marketing and onstar Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+onstar.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and onstar]]></description>
	<s:counts start="0" returned="17" found="17" />
	<language>en-us</language>
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		<title><![CDATA[VIDEO from Medialink and OnStar: Groundbreaking Technology Improves Safety on the Road During One of the Most Dangerous Situations - High Speed Police Car Chases]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200710/ai_n21914907]]></link>
		<description><![CDATA[To: TECHNOLOGY EDITORSContact: Medialink, New York, +1-888-560-5578, mediadesk@medialink.com NEW YORK, Oct. 9 /PRNewswire/ -- Each year approximately 300 deaths occur as the result of about 30,000 police chases, according to the National Highway Traffic Safety Administration NHTSA. Now, those numbers may soon start to decrease with the introduction of a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 09 Oct 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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	<item>
		<title><![CDATA[OnStar Update: The Court Cases Begin]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0PJR/is_10_5/ai_n19096735]]></link>
		<description><![CDATA[An unhappy Cadillac owner whose in-car OnStar service will go dead next  year as a result of digital upgrades to General Motors Corp.'s "peace-of-mind"  roadside-assistance feature, has filed a class-action lawsuit against the  automaker but not against the agency that forced GM into that decision.  As...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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	<item>
		<title><![CDATA[The Constancy of Change]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmcio/is_200602/ai_n16073794]]></link>
		<description><![CDATA[The pace of change is accelerating, as it has so many times before. But what&#8217;s different this time is that change is penetrating all aspects of the CIO&#8217;s world, including the way IT contributes to the business, the way software is developed and acquired, and the way CIOs communicate with...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 15 Feb 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/cio.html"><![CDATA[CIO]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[SOFTWARE]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[GM to make OnStar service standard on all vehicles]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200501/ai_n13277166]]></link>
		<description><![CDATA[DETROIT -- General Motors said Sunday that it plans to make OnStar and electronic stability control standard equipment on all of its vehicles in the USA and Canada by 2010.  With cash incentives losing their ability to attract new customers, the announcement is a sign GM is trying to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Jan 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Smart Strategies: Putting Ideas To Work]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmfas/is_200404/ai_kepm451868]]></link>
		<description><![CDATA[In the early 1980s, Michael Porter gave us Competitive Strategy and told us what fueled the engines of corporate growth. A decade later, C.K. Prahalad and Gary Hamel told us to mind our "core competencies." In the years since, however, there hasn't been a whole lot of shaking going on...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Apr 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/cardinal+health+inc..html"><![CDATA[Cardinal Health Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/walter.html"><![CDATA[Walter]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CAH</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">CAH,GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[GM launches giveaway contest of 1,000 vehicles]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200401/ai_kepm344464]]></link>
		<description><![CDATA[DETROIT, United States AFP ? General Motors announced a 25 million dollar giveaway promotion that will allow consumers to win some of the automaker's most popular vehicles.  The promotion announced Sunday at the 2004 North American International Auto Show in Detroit is linked to the company's OnStar communications service,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Jan 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/detroit.html"><![CDATA[Detroit]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/giveaway.html"><![CDATA[giveaway]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Fidelity Investments Expands In-Vehicle Investment Service Availability Through OnStar]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_May_17/ai_74633439]]></link>
		<description><![CDATA[Business Editors  BOSTON--BUSINESS WIRE--May 17, 2001  Fidelity customers can now access account information  and make transactions in a safer manner via OnStar's Virtual Advisor  Fidelity InvestmentsR and OnStar announced that beginning today, Fidelity customers will be able to access their personal account balances and holdings, and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 17 May 2001 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/fidelity+investments.html"><![CDATA[Fidelity Investments]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[WIRELESS]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Holy Toledo! - General Motors' marketing strategy for its OnStar navigation system]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m4021/is_2001_March_1/ai_97223030]]></link>
		<description><![CDATA[Byline: JOAN RAYMOND]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Mar 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Impala gallops back to mainstream.(Auto Showcase)(Evaluation)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5273/is_200102/ai_n20661101]]></link>
		<description><![CDATA[Byline: Dave Boe    Background: The Impala nameplate, like the phoenix, seems to  perpetually rise from the ashes.    The horse-inspired namesake first surfaced in 1958 at Chevrolet,  General Motors' volume leading division. The large sedan enjoyed a  three decade ride until 1986...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 24 Feb 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/chevrolet.html"><![CDATA[Chevrolet]]></category>
		<category domain="http://resources.bnet.com/topic/chevy.html"><![CDATA[Chevy]]></category>
		<category domain="http://resources.bnet.com/topic/construction.html"><![CDATA[Construction]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/sedan.html"><![CDATA[sedan]]></category>
		<category domain="http://resources.bnet.com/topic/window.html"><![CDATA[window]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Regal checks in as Buick's most-opulent mid-size.(Auto Showcase)(Evaluation)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5273/is_200102/ai_n20658207]]></link>
		<description><![CDATA[Byline: Dave Boe    Background: The mid-size Regal is one of four front-wheel-drive  sedan in Buick's 2001 product line up. Joining Regal are the mid-  size Century, up-level LeSabre and top-of-the-line Park Avenue.  Slow-selling two-door Regals were dropped in 1997, the same year sedan ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 03 Feb 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/buick.html"><![CDATA[Buick]]></category>
		<category domain="http://resources.bnet.com/topic/construction.html"><![CDATA[Construction]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/sedan.html"><![CDATA[sedan]]></category>
		<category domain="http://resources.bnet.com/topic/trunk.html"><![CDATA[trunk]]></category>
		<category domain="http://resources.bnet.com/topic/window.html"><![CDATA[window]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Forward Motion: OnStar Exits GM'S Garage en Route to Independence]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_15_41/ai_61969867]]></link>
		<description><![CDATA[OnStar, General Motor's roadside emergency services unit, is driving the Batmobile out of the bat cave as it seeks broader appeal and distance from its automotive parent.  Toyota is expected to add OnStar services to its lineup and other automakers are in serious talks with the GM unit to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Apr 2000 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Wireless: GTE Activates First-of-its-Kind National Wireless Data Network; General Motors' OnStar Division is First User - Company Business and Marketing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0UNZ/is_1999_March_29/ai_54242660]]></link>
		<description><![CDATA[GTE Thursday announced it has activated the first national wireless data network, with OnStar, the network's first major user. Called WIN(4), the first-of-its-kind network was designed by GTE Wireless  specifically for commercial information services and data traffic. OnStar,  the nation's leading provider of in-vehicle safety, security and ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Mar 1999 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/gte+corp..html"><![CDATA[GTE Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[NETWORKING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[WIRELESS]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[-GM: Onstar names acton chief vehicle engineer.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_199812/ai_n19823337]]></link>
		<description><![CDATA[M2 PRESSWIRE-2 December 1998-GM: Onstar names acton chief vehicle  engineer C1994-98 M2 COMMUNICATIONS LTD    RDATE:301198    TROY, MI --The promotion of David L. Acton as chief vehicle  engineer for General Motors OnStar was announced today by Chet Huber,  OnStar managing director. The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 02 Dec 1998 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[-GENERAL MOTORS: Marketing activities to launch the new 1999 Escalade.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_199810/ai_n19815437]]></link>
		<description><![CDATA[M2 PRESSWIRE-27 October 1998-GENERAL MOTORS: Marketing activities  to launch the new 1999 Escalade C1994-98 M2 COMMUNICATIONS LTD    RDATE:261098    DETROIT -- A new "Cadillac-style" will redefine the  football tailgate party as part of a series of unusual marketing  activities to launch the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 27 Oct 1998 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cadillac.html"><![CDATA[Cadillac]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/nfl.html"><![CDATA[NFL]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[-GENERAL MOTORS: Opel MV6 station wagon as mobile communications center.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_199810/ai_n19791964]]></link>
		<description><![CDATA[M2 PRESSWIRE-1 October 1998-GENERAL MOTORS: Opel MV6 station wagon  as mobile communications center C1994-98 M2 COMMUNICATIONS LTD    RDATE:290998    -- Concept car integrates Carphone, navigation, office and TV/video  systems    Paris -- Mobility and communication are the driving forces of our...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Oct 1998 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[LATE NEWS.(multiple brief articles)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199808/ai_n25585655]]></link>
		<description><![CDATA[Hyundai said to be readying review  [fountain valley, calif.] Hyundai Motor America Corp., already  searching for an agency for an Internet project, is said to be  considering a review of its $108 million U.S. account, now held by Bates  USA, New York and Irvine, Calif. Both...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Aug 1998 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/california.html"><![CDATA[California]]></category>
		<category domain="http://resources.bnet.com/topic/enron+corp..html"><![CDATA[Enron Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/hyundai.html"><![CDATA[Hyundai]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/onstar.html"><![CDATA[OnStar]]></category>
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		<title><![CDATA[OnStar: Connecting to Customers Through Telematics]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=159005]]></link>
		<description><![CDATA[A new Stanford case study, developed in collaboration between the Stanford Global Supply Chain Management Forum and Deloitte Research, looks at how OnStar, a wholly-owned subsidiary of General Motors Corporation, has grown from a small upstart business to become the world's largest telematics provider in the automotive industry. While OnStar...]]></description>
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